Getting Google reviews isn't the hard part anymore, how you get them is what actually matters now. In this episode, I'm walking through my full review strategy: why every review needs your esthetician's name attached, the exact ask system that's driven over half my new clients from Google, and the new 2026 update that changes how you should be thinking about review velocity and response time.

I'm also breaking down a low-effort predictive-text hack I built years ago that turns out to be exactly what works right now, and why generic, copy-paste review requests are quietly losing their power.

If reviews have felt like a checkbox instead of a strategy, this episode will change that. Press play and let's get your team booked.

Ready to Build This Into Your Spa's Systems? Join the free masterclass

If this series gave you a clearer picture of what actually drives spa profits through organic search, the full episode has even more detail. And if you want hands-on help implementing any of it, Fill out this intake form to book a discovery call with me.

www.Amandaluisaconsulting.com

Still doing the same old thing for SEO and wondering why it's not working like it used to?

In this episode, I'm revisiting my "boring" SEO spa method for 2026, the exact weekly content engine that's helped over half of my new clients find me on Google.

You'll learn why the method itself hasn't changed, but why the way Google decides who to trust absolutely has. I'm breaking down the simple weekly system that turns one client question into a video, a blog post, and an email, plus the one shift in how you answer that question that determines whether Google's AI actually cites your spa or skips right past it.

If you've felt like SEO is one more overwhelming thing on your list, this episode proves it doesn't have to be.

Press play, and let's get your spa found.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Last week we talked about social media burnout. This week we're going into exactly what to do about it.

In this episode, I'm sharing the perspective shift that helped me go from dreading social media entirely to actually enjoying it again: logging on as a client, not as a spa owner. I walk through my exact system for finding content inspiration, organizing footage on my phone, and using Instagram templates to create reels in literal seconds, not hours.

If you've been stuck in the scroll, comparing yourself to everyone else, or just throwing up content with no real strategy behind it, this is the reset you need. Social media isn't supposed to cost you your peace. This episode will show you how to make it work for your spa business without it taking over your life.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

If social media feels like one more thing draining you at the end of an already long day, this episode is for you.

Amanda gets real about her own complicated relationship with social media, including the year and a half she was doing the bare minimum and the moment she started falling back in love with it. The shift wasn't about posting more. It was about posting smarter and focusing on what actually feels fun.

In this episode she breaks down why connection always beats content volume, how her team went from 100 views on static posts to over 1,000 views on simple talking head reels, and the practical systems she uses to stay consistent without ever having to scroll through the noise.

If you've been avoiding social media because it's exhausting, this episode will change how you think about it entirely.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Every spa owner feels it. That shift in energy when the calendar isn't as packed as it usually is and the slow season starts to creep in.

But slow is a feeling, not always a fact. And what you do with that time is what separates the spa owners who stay stuck from the ones who come out of every slow season stronger than before.

In this episode, Amanda walks through exactly what she does and what she coaches her team to do whenever business slows down. From auditing your numbers to walking your own client journey, batching your marketing content, and checking in on your referral pipeline, this is your practical slow season playbook.

The slow season will not last. But how you use it will determine how ready you are when the busy season comes roaring back.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Just because you can automate something doesn't mean you should. In this episode, you'll learn the three places in your spa business where the human touch is non-negotiable. The first real conversation with a new client, any moment of service recovery when something goes wrong, and how you recognize and develop your team.

You'll hear why an automated response in the wrong moment can cost you a client for life, and what to do instead. This is the second half of our automation series, and it's the part most spa owners skip past to their own cost.

If you want to protect the trust that keeps clients and team members loyal to your spa, this episode is your guide to knowing exactly where to draw the line.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Automation should give you your time back, not replace the personal touch that makes your spa yours. In this episode, you'll get three specific places to start automating right now: appointment reminders and confirmations, rebooking and retention nudges, and intake paperwork that should never happen in your waiting room.

You'll hear a real example of a spa owner who got an hour back every single night just by turning on one feature she already had, and why her no-show rate actually improved because of it. Each of the three comes with a clear next step you can put in place this week, with no new software required.

If you're ready to stop doing repetitive tasks by hand, this episode gives you the exact starting list.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Ask three spa owners to define "system," "automation," and "strategy," and you'll get three different answers — which is exactly why so many spas end up automating the wrong things or calling busywork a strategy.

In this episode, you'll get clear, spa-specific definitions for all three: what a system actually is, what automation really does, and why strategy has to come first.

You'll learn why building a beautiful system doesn't matter if it's serving the wrong goal, and why automating a broken process just breaks it faster. By the end, you'll have a simple filter for deciding what actually deserves your attention next in your business. If you've ever automated something that didn't fix the problem, this episode explains why. Press play.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

From Esthetician to Business Owner: The Investment Shift That Changes Everything

Think about where you invested the most money in your spa business over the last two to three years. Now think about where your actual growth came from. Do those two things line up?

For most spa owners, they don't.

In this episode, Amanda breaks down the mindset shift that separates spa owners who stay stuck from the ones who build something sustainable: moving from investing in your craft to investing in your business. She walks through the four investment categories every spa business needs, how to know which one your business actually needs right now, and the signals that tell you when you've outgrown a category and it's time to move on.

If you've been pouring money into your skills and wondering why the growth isn't following, this episode is going to reframe everything.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

You're scrolling Instagram. You see the machine. The before and afters are stunning, the rep is charming, and the financing feels manageable.

Sound familiar?

In this episode, Amanda gets real about one of the most expensive patterns she sees in the spa industry: spa owners buying equipment to feel like they're growing, when what they actually need is a better strategy. This is not an anti-equipment episode. It's a wake-up call about buying with intention instead of emotion.

You'll learn why equipment amplifies what's already working but won't fix what isn't, why business education is the most underused and highest-return investment a spa owner can make, and the four-question framework to run through before spending another dollar on anything in your spa business.

If you've ever made a purchase out of excitement or fear and wondered later if it was the right call, this one is for you.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com