S.P.A. Business Podcast

Thinking about hiring your first esthetician but something keeps stopping you? Maybe you've been burned before, or you're worried about losing control, or you simply don't know where to start. In this episode, I'm walking you through the real obstacles you'll face when going from solo provider to multi-practitioner spa, and why most of them have nothing to do with what you think.

In this episode, I'm pulling back the curtain on what actually happens when you hire your first esthetician, including the challenges nobody warns you about:

• The identity shift no one talks about. Why hiring is more emotional than financial and what it really means to move from doing everything yourself to leading a team
• Why the first 90 days are busier, not easier, and why that is normal and temporary
• The money shift required to move from paying yourself last to building a real payroll structure
• What happens when clients leave and why that is not a failure
• The scheduling complexity that comes with having more than one provider
• How to structure a hire so they start generating revenue almost immediately

These obstacles are solvable, but only if you know they're coming. This episode will help you mentally prepare, financially plan, and document your way to a smooth transition.

Have you been waiting for a sign to finally hire? Or are you still missing some fundamental pieces? Either way, you'll know by the end of this episode.

Ready to navigate the solo-to-team transition with confidence?

Fill out this intake form to book a discovery call with me. Let's create a hiring strategy that protects your income, prepares you for the identity shift, and sets your new team member up for success from day one.

www.amandaluisaconsulting.com

Feeling frantic because you can't fit everyone in? Before you panic-hire during your busiest season, listen to this. I'm breaking down why hiring during Q4 chaos often backfires, what to do instead, and the exact metric I use to know when it's actually time to add another esthetician to your team.

You'll hear about: • The moment I watched nearly a thousand dollars walk out the door and what it taught me about capacity • Why hiring during your busiest season can create more financial stress when things slow down • Two smarter alternatives to hiring that support walk ins, retail sales, and team energy • The 80 percent booking rule I use to know when it is actually time to hire • Why January through March is the ideal season for hiring and training • How protecting your team's energy prevents burnout and supports long term growth

This episode is about making hiring decisions that support both your revenue goals and your team, instead of reacting out of urgency.

Ready to build a team the RIGHT way?

Fill out this intake form to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.

www.amandaluisaconsulting.com

Sometimes the most powerful business strategy is knowing when to slow down. In this episode, I'm sharing my year-end ritual, the biggest lesson 2025 taught me, and the two words that are guiding everything I'm building in 2026.

You'll hear about: • The simple gratitude practice I've used every year since 2018 to intentionally close out the year • The personal moment that completely shifted how I define success • Why my business continued to grow even while I worked less and stepped away for maternity leave • How I'm learning to redefine success without guilt or overcompensating

This episode is an honest conversation about building a business that supports your life, not one that pulls you away from it.

Want help building a business that runs beautifully whether you're there or not?

Fill out this intake form to book a free 30-minute discovery call with me. I help spa owners create systems and teams that allow them to step back without everything falling apart. If you're ready to build something sustainable that gives you fierce clarity about your time and your boundaries, let's talk. Let's figure out what success looks like for your spa in this season of your life.

www.amandaluisaconsulting.com

Your Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too expensive, you are not alone. The truth is SEO does not require a big budget or an agency. It requires consistency with the right foundational steps.

In this episode, you will learn:

• The four SEO factors that matter most for local service businesses • Why your Google Business Profile needs regular attention • A simple weekly SEO routine that fits into a busy schedule • How to use location based keywords, photos, and videos to boost visibility • When it actually makes sense to invest in professional SEO services

Most business owners do not realize that while you own your website and email list, you do not own your social media following. SEO builds a long term asset that works for you around the clock, bringing in qualified leads while you focus on clients or personal time.

This episode shares practical steps you can implement this week using free tools that have been tested with proven results. By the end, you will have a clear and manageable SEO strategy that fits into your weekly routine without overwhelm.

Ready to build a spa that runs on systems instead of stress?

Fill out this intake form to book a free 30-minute discovery call with me: I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.

www.amandaluisaconsulting.com

Your spa may be showing up on Google, but are your estheticians getting booked evenly? If one team member is consistently full while others have openings, the issue is likely visibility. Google rankings help clients find you, but Google reviews are what get you booked. Reviews that mention an esthetician by name play a major role in who stays fully booked and who does not.

In this episode, you'll learn: • Why name-specific reviews create uneven booking patterns and how to fix it • The exact text message template used to request Google reviews that convert • A high-touch yet scalable approach to client communication • Two proven ways to increase review volume through incentives and seasonal outreach

Over 55% of new clients come from Google. When reviews consistently mention one provider, their books stay full. This is not about talent or favoritism. It is about strategic visibility.

By the end of this episode, you will have a clear plan to turn Google visibility into steady bookings for your entire team

Ready to build systems like this throughout your entire spa?

Fill out this intake form to book a free 30-minute discovery call with me. I help spa owners create sustainable processes that get real results without the overwhelm.

If you're tired of things falling through the cracks and ready for boring, effective systems that actually work, let's talk. Let's figure out what your spa needs to run smoothly while keeping everyone booked.

www.amandaluisaconsulting.com

Stop hoping clients will find you. This method helps spa owners and estheticians get discovered by the people already searching for your services on Google. By answering real client questions through video and written content each week, you'll build a sustainable online presence that works for you 24/7, no ads required. One year of consistent effort creates a foundation that keeps bringing clients through your door, long after you hit publish. You'll Learn:

• How to rank on page 1 of Google in 6-18 months
• A simple 7-step weekly process (90 seconds of your time)
• Where to find questions your clients are actually searching
• How to turn one video into multiple ranking assets
• Why this got Amanda 50%+ of new clients from Google

Start today. In one year, you'll thank yourself for the consistent effort that gets you ranking on page 1 of Google!

Want help building systems like this into your spa?

Fill out this intake form to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop spinning their wheels and start building sustainable growth strategies that actually work long-term.

If you're tired of the feast-or-famine cycle and ready to create predictable client flow, let's talk. Let's map out what sustainable growth looks like for your specific spa.

www.amandaluisaconsulting.com

In this episode, I'm joined by my ads manager, Pamela Howe, spa owner, LMT, and Meta ads strategist, to bust the biggest myths spa owners still believe about Facebook and Instagram ads.

We break down:

• Boosting vs real ads

• How much you actually need to spend

• What targeting works best for local spas

• Why simple ads convert better

• The most common mistakes spa owners make

• What results to expect in your first 7 days

If you've ever said "ads don't work for my spa" or "I'm not tech-savvy enough," this episode is for you

Ready to build a spa that's consistently booked without you having to hustle on social media 24/7?

Fill out this intake form to book a free 30-minute discovery call with me. I work with spa owners who want to create sustainable systems that actually work - whether that's through strategic ads, solid booking processes, strong teams, or all of the above.

If you're tired of feast-or-famine and ready for consistent growth, let's talk. Let's figure out what your spa actually needs right now.

www.amandaluisaconsulting.com

Forget resolutions! What your spa really needs is focus. In this episode, Amanda walks you through a simple but powerful way to start the year with clarity and momentum. Instead of overwhelming yourself with a long to-do list, you'll learn how to reflect, celebrate, and choose one aligned goal that actually moves the needle for your business.

You'll learn:

• A quick year-in-review exercise to see what worked (and what didn't)

• Why celebrating wins—big or small—is essential for building momentum

• How to pick ONE Q1 goal that sets the tone for your year and aligns with your bigger vision

By the end, you'll have a clear "one big focus" for Q1—and the confidence to let everything else fall in line.

Want more help mapping out what your one big focus is?

Fill out this intake form to book a 30-minute discovery call with me. Let's make sure your Q1 goal connects to a bigger, more profitable spa strategy for the rest of this year.

www.amandaluisaconsulting.com

January doesn't have to be scary. While many spa owners dread the first quarter because clients are "broke from the holidays" or "too busy with resolutions," the truth is you don't have to wait around for it to be slow. In this episode, Amanda shares simple, practical strategies to take control of Q1 and set your spa up for a strong start to the year.

You'll discover:

• How to pre-book December clients so January isn't empty

• Affordable bundle ideas that keep clients coming back without overwhelming their budgets

• Productive ways to use downtime for training, photos, or planning so you're ahead of the curve

By the end, you'll know exactly how to turn the "slow season" into one of the most intentional, profitable seasons of your year.

Want more strategies like this to make your spa profitable all year long?

Fill out this intake form to book a free 30-minute discovery call with me. I work with spa owners who are ready to stop reacting to slow seasons and start proactively building sustainable, profitable businesses.

www.amandaluisaconsulting.com

In this episode, I sit down with functional medicine esthetician Samantha Dench to explore what's really going on beneath the surface when a client's skin won't cooperate.

We talk about the deeper root causes behind acne, inflammation, hormonal shifts, and gut-skin imbalances, and how spa owners can better support clients who feel stuck, frustrated, or like they've "tried everything."

Samantha breaks down how functional esthetics bridges the gap between internal wellness and external skin health, the biggest mistakes estheticians make when approaching chronic skin concerns, and what she wishes every spa owner understood about treating clients from the inside out.

Whether you specialize in acne, corrective skincare, or simply want to elevate your expertise, this conversation will help you think differently about the body-skin connection and how to support clients more holistically.

Podcast: https://podcasts.apple.com/us/podcast/the-functional-aesthetician/id1845922052

Instagram: @skindeepil

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Ready to think bigger about what's possible for your spa?

Fill out this intake form to book a free 30-minute discovery call with me. I work with spa owners who want to build sustainable, profitable businesses that genuinely help people get results.

If you're curious about what your next step could be - whether it's functional medicine, building a team, creating better systems, or something else entirely. Let's talk. Let's explore what's possible for you and your business.

www.amandaluisaconsulting.com