Moms are the best advice-givers. Wyoming native Brady McLean once dated a woman from a multi-generational motorcycle family. “Her mom is the first one that I can ever remember saying, ‘Go fast, don’t die,’” he recalls. McLean took that message to heart and ultimately founded a lifestyle apparel brand by the same name dedicated to “the culture and community that inspired our existence.”

Emboldened by the roads he and his friends call home, McLean helps spearhead the “DevilStone Run,” an annual motorcycle ride through the Equality State. The four-day trip begins at Devil's Tower, in the northeast corner of Wyoming, passes through Yellowstone—the world’s first national park—and concludes in Jackson Hole at the base of the Grand Tetons.

Asked to name the most rewarding aspect of building “Go Fast, Don’t Die,” or any of his other businesses, McLean doesn’t hesitate or mince words. “It’s a million percent—no question, no close second—the people,” he says. “Whatever industry you’re in, whatever business you run, you should be saying, ‘How can I make my community’s life better?’”

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