Brand and Butter

Are you intrigued by the pandemonium that is Taylor Swift? I sure am. So, in this episode Im diving into some of those big waves she’s been creating, and if that’s right up your alley, stick around for what we’re dubbing  ‘The Taylor Swift Effect!

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Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
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In this episode, we talk to Jane Hillsdon a top-level marketer turned ESG Consultant (ESG - Environmental, Social, and Corporate Governance).  She launched her new business Jane Hillsdon Consulting in 2023 and now helps purpose-driven leaders to make a lasting impact on their industry by seamlessly incorporating ESG initiatives into their business and brand. In this episode, we discuss the impact of change at the small business level and how it can create mammoth behavioural change across our society. This is a great conversation that speaks to the evolution of consumer behaviour and the way we conduct business.

Follow Jane on Linkedin: https://www.linkedin.com/in/janehillsdon/

Want to do more?
Search the link below to see the 'standards' that are relevant for your industry for ESG: https://sasb.org/standards/materiality-finder/find/

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Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.

In this episode, I'm diving into the power of evergreen marketing and DM selling with Rose Radford, a former McKinsey Consultant turned Digital CEO. With a mission to bridge the income gap for women entrepreneurs, Rose shares her journey to creating a 7-figure online business and shares some of her strategies in how she does it.

Be sure to check out her free training on evergreen sales system at https://www.roseradford.com/stepup

Find Rose:
Website - https://www.roseradford.com
Instagram - https://www.instagram.com/iamroseradford/
Facebook - https://www.facebook.com/rosekirbycoach1
LinkedIn - https://www.linkedin.com/in/rose-radford/

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Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.

In this episode, I talk about how a single networking group became the catalyst for $80k in sales for YO&O. Hear the potential of networking and the game-changing impact it can have on your bottom line. Because, if you're not networking, you're leaving money on the table for your business. 

Send us Fan Mail

Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.

Level up your brand strategy game! In Part 2 of 'Creating a Rock Solid Brand Strategy', we dive deeper into the details of brand personality, positioning, visual identity, and choosing the right channels. Grow your brand to stand out and connect with your people – from brand personality to positioning, this ep has you covered.

For more download our FREE Brand Action Plan here

Send us Fan Mail

Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.

Fail to plan, plan to fail – a brand strategy is crucial to a business. In this episode, I speak to the steps involved in a brand strategy process. These steps are the roadmap to making sure you have the key elements down that inevitably set your baseline for growth. Tune into part 1 and learn how to define your goals, connect with your target market, and understand what the heck you need to know.

For more download our FREE Brand Action Plan here

Send us Fan Mail

Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.

Do you know the difference between strategic and tactical marketing? In this episode, I chat with Bec Chappell – a marketing strategist with over 15 years of experience in the game. She talks about the finer details of marketing and where a lot of people go wrong. This one is good.

She's even thrown in a planner - https://becchappell.com.au/content-planner/

You can find and follow Bec at the below links:
Linkedin - https://www.linkedin.com/in/bec-chappell-b003b130/
Instagram - https://www.instagram.com/bec_chappell/
Facebook - https://www.facebook.com/chappellbec

Listening Podcast - Marketing Espresso: https://podcasts.apple.com/us/podcast/marketing-espresso/id1579138429

Send us Fan Mail

Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.

An identity with intention. In this episode, we dive into the practical aspects of rebranding your business with intention. Scaling often demands a rebrand, whether it's about repositioning, growth, or change. We address the significant issue of change without purpose and discuss the essential initial steps for a successful transformation.

Send us Fan Mail

Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.

In this episode, I explore the influence of design and how it shapes the way others perceive your brand. I'm diving into the impact of good and bad design choices, discussing the psychology behind visual elements and their role in shaping perception. Learn about the f-ups when neglecting the design thinking process, and the consequences of overlooking its importance in today's visually-driven world. Listen in to learn how to implement design strategies to attract and draw in your people.

Send us Fan Mail

Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.

We're talking about the art of personalised campaigns and impactful brand messaging in this episode. We dive into how data-driven strategies can create powerful connections with audiences, sparking conversations and boosting brand awareness. Learn how you can craft your own unforgettable campaign that can leave a lasting impact.

Send us Fan Mail

Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

Free Brand Container™ Scorecard: Want to find your missing layer? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.