Brand & Banter

"Can I have $9?" That single question launched Liz Wilcox's boldest move yet: a low-cost email marketing membership that now boasts 4,000+ members and a cult-like following. In this episode, Liz joins Amanda to spill all the details—how she built a thriving community at a price point that breaks every "charge your worth" rule and why her strategy works.

From her audacious launch email to the marketing tactics that keep her churn rate at just 5%, Liz shares the real, unfiltered story behind her membership model. You'll hear how she leverages other people's platforms, the tweaks she made to retain members, and why creating value doesn't always mean charging a premium.

Whether you're building a membership, looking for fresh marketing inspiration, or just love hearing how bold moves pay off, this episode is packed with insights you can steal and use in your own business.

Ready to banter with the queen of $9 magic? Hit play and join the conversation!

From the Episode:

Join Liz's $9 membership: https://carrylovedesigns--lizwilcox.thrivecart.com/email-marketing-membership/?ref=podcast

Follow Liz Wilcox on Instagram: https://www.instagram.com/thelizwilcox/

Introducing our new Brand & Banter bonus series—where we skip the fluff and talk about genius marketing campaigns from the week.

In this kickoff bonus, we're breaking down three campaigns that stopped us in our tracks: Avocados From Mexico's AI-fueled guac brilliance, Coors Light turning Monday fails into marketing wins, and Severance bringing corporate weirdness to Grand Central.

Big brands, bold moves, and plenty of lessons to steal for your own playbook.

Think of these episodes as a coffee break with your marketing bestie—short, sharp, and guaranteed to leave you inspired (and maybe craving chips and dip).

Ready to ditch burnout and scale smarter? Tara Melvin, an event industry legend with 20+ years of experience, spills her secrets on doubling revenue with fewer events. We're talking mission-driven corporate gigs, the power of certifications, and networking like a boss. Thinking about pivoting to corporate in 2025? This episode is your blueprint.

Signature Concepts – View Website

The Signature CEO – Buy Conference Tickets

What happens when a marketing agency rebrands itself? Amanda takes you behind the scenes of CLD's evolution, sharing the why, how, highs, and lessons learned from their 6-month transformation. From poolside 'aha' moments to strategic pivots, uncover the moves, risks, and creativity that went into building the next chapter of this million-dollar brand.

It's meta, and it's worth the ride.

IG: @theamandashuman

IG: @carrylovedesigns

I sat down with Jaime, the self-taught cake decorator and entrepreneur behind Love & Flour Bakery, to dive into her journey of rebranding and elevating her business.

From cashing out her 401k at 22 to create her dream bakery, to navigating the challenges of COVID and emerging stronger, Jamie's story is nothing short of inspiring. We chat about the transformation she experienced through rebranding, and how it helped her refocus her business goals and create a truly luxe experience for her clients.

But this isn't just about pretty logos and fancy websites. Jaime gets real about the nitty-gritty of rebranding - the excitement, the challenges, and yes, even the unexpected benefits. She shares invaluable advice for those considering a rebrand, including why she wishes she'd done it sooner and how to approach the process.

Check out Love & Flour Bakery: loveandflourbakery.com

Follow Jaime on Instagram: @love.and.flour and @jaimeecakescontent

We're diving deep into the world of identity marketing with the fiery and brilliant Veronica Romney. If you've ever wondered how brands like Harley Davidson inspire such intense loyalty that people tattoo their logo on their bodies, or how Taylor Swift created the phenomenon of "Swifties," you're in for a treat.

Veronica breaks down the difference between brand identity and identity marketing, explaining how the latter taps into the core of who your customers are or aspire to be. We explore examples from various industries and discuss how even service-based businesses can leverage this powerful strategy.

But it's not all theory - we get practical too. Veronica shares insights on how to uncover your customers' identity markers and how to measure the success of your identity marketing efforts. We also touch on the potential pitfalls, like tying your brand too closely to a single leader.

What I love about this conversation is how it challenges us to think beyond traditional marketing approaches.

Whether you're a wedding planner, a luxury service provider, or any type of business owner, this episode will give you fresh perspectives on connecting with your audience on a deeper level.

Links mentioned:

Veronica's website: veronicaromney.com

Instagram: @v.romney

We're diving into a topic that many luxury service providers often overlook: SEO. You might think your high-end brand doesn't need Google to get noticed, but think again!

I'll reveal why SEO matters for luxury brands and how it can elevate your business to new heights. We'll explore the changing landscape of how high-net-worth individuals, especially younger generations, are using search engines to find premium services. I'll share practical tips on optimizing your blog posts and website content for SEO, including the importance of using specific entities, natural language, and personal storytelling to stand out from AI-generated content.

Free Blog Toolkit: carrylovedesigns.com/blog-toolkit

24-Point Website Audit Checklist: carrylovedesigns.com/audit

You might think, "My high-end brand doesn't need Google to get noticed." Well, think again! Whether you're a luxury wedding photographer, an upscale real estate agent, or a boutique planner, today's episode is going to change the way you view SEO.

I have a free guide you can grab at carrylovedesigns.com/blog-toolkit. It's loaded with video tutorials that will be a great next step after listening to this episode.

I often hear, "I don't know how you do it." And, today I'm peeling back the curtain to show you exactly how I manage my time and stay on top of everything from content planning to daily tasks. We'll start by zooming out and looking at my monthly routines, then we'll bring it in closer to my weekly schedule, and finally, we'll get into the nitty-gritty of my daily habits.

Peek at the resources: SEE HERE

Ever felt deeply connected to your clients' emotions or wondered if you might be an empath in the wedding industry? You're not alone.

In this episode, I chat with Leah Weinberg, co-founder of Odenberg Law, former wedding planner, and author of The Wedding Roller Coaster. We dive into her unique journey and share invaluable tips for thriving as a highly sensitive person in a high-stakes environment. From setting boundaries to embracing your empathy superpower, this episode is packed with insights.

Connect with Leah

Oduberg Website

Leah's Instagram

Oduberg's Instagram