Brand Builder TV

Today we welcome a phenomenal guest, Angelo Ponzi, onto the show. Angelo has had a varied career and now works as a fractional Chief Marketing Officer. We kick off this episode by discussing what this fascinating role entails. We also learn from Angelo why it is crucial to be able to leverage your strengths and weaknesses and how to make the most of them. Angelo walks us through the importance of guiding your audience, particularly customers, through content in 2020. He believes that personalization is one of the most important aspects of branding and will only continue to rise in prominence.

Our guest on the show today is Erica Benvenuto. Erica is the Senior Talent Acquisition Manager and Licensed Mortgage Originator at New American Funding. She helps loan originators, branch managers, and real estate agents earn more business using social media marketing, consistent video content, personal-branding, and monster networking. Erica is the go-to girl for building your personal brand and she's here to share her knowledge and experience with us.

Today on the show we welcome Dave Meltzer. Dave is an example of someone who has walked the walk and talked the talk, he's built himself as a business and a brand. He is the Co-Founder and Chief Executive Officer (CEO) at Sports 1 Marketing and has spent the last 25 years as an entrepreneur and executive in the legal, technology, and sports and entertainment fields with expertise across many industry verticals.

While 2004 was all about what you knew and who you knew, with 2020 it's what you know, not who you know but who knows you. It's so important in today's world to understand where you're at, not just personally but also in business. Today on the show we are joined by Daisi Jo Pollard Sepúlveda. Daisi is an American model, international beauty queen, author of My Product Model Success Guide, and founder of two successful businesses; Brazen Influencers, and Daisi Media Corp. In our conversation, Daisi shares what you need to do, in today's world, to leverage your personal and business brand and the importance thereof.

Today on the show we welcome Paul Ross. Paul is an author, international speaker, sales trainer, hypnotist, and Master Practitioner and Trainer of Neuro-Linguistic Programming. For the past 30 years, he's taught thousands of people around the world the power of language to influence, sell, and transform their lives. In this episode, we learn more about the art of persuasion, and how language structures consciousness, shapes decisions and drives behavior.

Today's episode is a special one. Dave shares his recent appearance on the up and coming DoubleB podcast, hosted by Brad and Kevin. During this episode, Brad and Kevin pick Dave's brain and share some of their own remarkable stories and obstacles they have overcome. As usual, nothing is off-limits with Dave and he shares insights into various parts of his life. He talks about his business ventures, both the successes and even more importantly the failures. Dave is a firm believer that every 'failure' teaches you a lesson if you are open to learning. Not only this, but failure should never deter you from trying again. Persistence pays if you simply keep going.

Our guest on the show today is Jace Beeny, a digital marketing expert who we got connected to at a mastermind in North Carolina recently. When Jace was in college he had big dreams of making his millions by getting into the medical field and specializing in radiology. Then he read The Four Hour Work Week and realized he could make plenty more cash in marketing and not have to work half as hard.

A personal brand is everything and whether we like it or not, anybody on a social media platform today is a global brand. If it's done properly, your personal brand will trump your business brand, and if you can build and elevate your personal brand to a certain level, that's your success and security right there! A successful business and personal brand rely largely on the signature story we tell and the way we tell it.

Getting stuck in our lives and in our businesses is inevitable and sometimes, in order to move forward, we need to take some time to reflect and do that inner, healing work on ourselves. When we do, it ripples out into our relationships, our communities, and even our business. Today's guest is Stacy Ellen and she is a leader who believes that when we work on ourselves, it snowballs into all facets of our professional careers. Stacy is a transformation coach, a mentor, and a speaker who is changing the world with her own unique flavor! Stacy mentors entrepreneurs, business owners, and visionaries on how to master themselves and move through perceived limitations so that they can heal, create financial wealth, and live abundant lives.

What's the biggest difference between branding and marketing in 2004 and 2020? In 2004, it was about what you knew and who you knew. But in 2020, the game has changed. It's about what you know, who you know, but more importantly – who knows you. Our guest today is Darren Jacklin and he is a guy you really do want to know! Darren has a fascinating story. He was diagnosed with a learning disability at a young age, has no formal education, and after living on the streets was able to turn his life around and become a world-class professional speaker, corporate trainer, philanthropy investor, and mentor.