Brand Builder TV

Trademarking should be one of the first things any new company thinks about before they work on their branding and marketing at all. Today's guest is Tom Ladegaard and he comes onto the show to give us an idea of what this process typically looks like for any new business or endeavor. Tom is a trademarking lawyer with 15 years of experience in courtroom litigation, and now he runs his own highly successful firm called the Office of Thomas E. Ladegaard. His real-world experience in the courts makes him an even better trademarking lawyer because it has given him the ability to see what poorly handled business transactions could turn into a few miles down the road. In today's episode, Tom walks us through what a typical trademarking process would look like, why a company should take it so seriously, and the differences between trademarking and copyrighting.

As we know, marketing in 2020 is a whole different beast than it was in 2004. While the choice of different platforms can seem overwhelming, they present an opportunity to get content out in as many ways as possible. Our guest today, Sunni Hepburn, uses various platforms to great success. In today's episode, we learn about what Sunni is currently involved in. From her sales position to her dog biscuits company, she certainly wears many hats! We also uncover her 'why' and how her dog falling ill helped ignite her passion. Sunni shares with us how she leverages the power of social media platforms to build audience trust. As we know, people buy things from people they know, like, and trust, so getting in front of your customers in as many different ways as possible helps build a rapport. Sunni is doing some hugely exciting things so tune in today to hear more! 

Networking is one of the key practices that differentiate marketing and branding in 2004 versus 2010. Steve 'Mr. Smash' Orosco, who we are honored to have as our guest on the show for today, is killing the game when it comes to that side of the business. As a side note, Mr. Smash is also one of the nicest guys you'll ever meet. Steve did his time as a broker on Wall Street before becoming a legend in the MMA world, and now he owns a hugely successful events company called Smash Global.

Today on the show we welcome Josh Vizcay. Josh has two Master's degrees in Business and is the Founder of Eco Business Concierge and the I Love South Orange County Podcast. Through Josh's Cuban immigrant upbringing, he was exposed to entrepreneurship and learned how to approach business with an abundance mindset from a very young age. In this episode, Josh shares his philosophies on successful immigrant mentality, black markets in socialist societies, and how immigrants can make the capitalist system work for them in the USA. In addition, he gives his wise insights on failure, mindfulness, gratitude, and using the digital world to advance your credibility through social media and podcast platforms. If you're looking for some practical tips to help you to tap into your entrepreneurial DNA, this is the episode for you!

Do you find yourself depleted, run-down, and fulfilling other people's expectations rather than your own? Then, you probably have a tough time establishing boundaries. This is difficult for so many of us, especially women, who are often in caregiving roles. Our guest today, Jillian Christie, is a personal boundaries coach. As a nurse with over 20 years of experience, she saw firsthand the damaging effects that a lack of boundaries has on people.

Every person on the planet experiences life crises – moments of ambush where circumstances take a drastic turn and leave them in a position of vulnerability. People often find themselves walking out of these incidents carrying around mental, physical, or emotional scars for the rest of their lives. Today's guest is Jason Redman who has been through three such crises, but instead of allowing them to pull him into a place of stagnation, he has used each incident to propel himself onward to ever greater heights. Jason is a Purple Heart recipient and ex-Navy SEAL leader who has also written a New York Times bestselling book called The Trident. When Jason was serving his country in Iraq he came under heavy gunfire, got shot multiple times and nearly died, but ended up surviving.

Who says that you can't do many different things at once while also achieving excellence in every one of them? There's no better person to prove that being multi-skilled is possible than Donnie Hill who we are honored to have as our guest on today's episode. Donnie is a professional speaker, advisor to executives, communication coach, marketing strategist, and best of all, a life maximizer! When most people look at Donnie's story they get bewildered at a seeming lack of cohesion, but the truth is that for the past ten years his work has all been centered around learning and personal development.

We are absolutely pumped to have Michael Samrah, legendary realtor and sales coach from Toronto, as our guest on the show today. Michael stands as a testimony to the idea of following your heart, learning from the school of life, and not taking heed of dissuasive naysayers. After switching through careers in dentistry, HR, plumping, and even selling vending machines, Michael finally found his groove in real estate. He has excelled as a realtor and speaks today about the value of constantly honing his craft, which for him has meant transitioning into the world of coaching too. Michael reminds us that success is not all smooth sailing though, and shares some stories about the tremendous hustle he had to make to get where he is today.

In 2020 the role of video in branding and marketing cannot be overestimated. Aside from face to face conversations, video is the most powerful way to connect with and convert an audience. Our guest today is Joel Duran, who is taking his passion for video and personal branding to the next level! He and Dave met at a conference recently and the connection they made over the two-day event led to this episode! We hear from Joel about his early days in entrepreneurship, how he gravitated towards video and the step he has made in his young career to help his clients on the way to their own success.

If you had to choose between building your brand based on a fake, curated image, or on authenticity instead, which would you pick? If you think like Brad Lea, our guest on today's show, authenticity would win hands down. In Brad's opinion, this whole game is about finding your tribe, the people who you truly resonate with, so you might as well start from a place of honesty. Brad is the CEO of LightSpeed VT, host of the Dropping Bombs podcast, and has just started a brand new project called the Closer School.