Brand Chats

All great brands use the power of story to captivate an audience.

We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience.

In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business.

Learn more about Darby's brand strategy projects

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Paint Like Frida example

Tune into my episode about Who Gives A Crap

In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year.

We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be speaking to the next generation as well as tips for building a personal brand. HINT: it’s a marathon, not a sprint. 

Say hello to Milly and I on socials, and let us know your favourite takeaways from this episode!

Learn more about Allknd

Learn more about Milly

Connect with Milly on Instagram

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In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution. 

When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions. 

In this chat, Jill and I unpack how exactly they have transformed their brand through their targeting, strategic collaborations and partnerships, personalisation strategies and staying true to their purpose. We dive into innovation, and creativity and provide some juicy tips for small businesses that are hoping to make waves in their industry. 

Crocs brand DNA

Crocs collaborations

Crocs Pride Week campaign

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Connect with Jill on Instagram

In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School.

Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all!

Say hello to Jazz and I on socials, and let us know your favourite takeaways from this episode!

Let’s Sleep Instagram

Let’s Sleep website

Let’s Sleep podcast

Beyond Sleep School Instagram

Beyond Sleep School website

Beyond Biz podcast

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In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap.

We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy

Even without a creative team or big budgets, there is so much goodness that small businesses can learn from this unforgettable brand. At the end of the episode, Loan and I share our top lessons from this strategy deep dive to help you grow an irresistible brand.

Who Gives A Crap website

2023 ‘Stack A Tree’ Christmas campaign

Spotify wrapped Instagram post

Say hello to us socials, and let us know what you think about the Who Gives A Crap brand strategy!

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Connect with Loan on Instagram

In this solo episode, I'm chatting about how to not lose momentum with your brand over the summer holidays.

With so many business owners in the thick of the Christmas rush, it's easy to ignore your own branding efforts. You absolutely deserve a break, but my taking a few strategic actions now, your brand will be prepped and primed for the summer season.

In this episode I'm chatting Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard.

In world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So in this chat, we are diving into it all!

Say hello to Jacqui and I on socials, and let us know your favourite takeaways from this episode!

Say hey on Instagram

Connect with Jacqui on Instagram

Connect with Jacqui on LinkedIn

Learn more about Speaker’s Playground

Thinking about a rebrand in 2024?

Rebranding is an exciting and refreshing experience that can transform the way your ideal clients think and feel about your brand.

But, if you undergo a rebrand for the wrong reasons, it could confuse your audience, and negatively impact the way you are perceived in your industry.

So in this solo episode, I am diving into the four key reasons for you to consider a rebrand in 2024. If you are on the fence, this one is for you!

I'd love you to say hello on Instagram and share your favourite takeaway from this episode.

Let’s chat on Instagram

Branding projects with Darby

In this episode I'm chatting with productivity queen, Christie Fora.

Christie Flora is a Time Trainer and the Owner of florandorder. She is on a mission to eliminate overwhelm, so in this chat, we talk about how you can actually start to make time and space for important tasks in your business including your branding and marketing. Christie shares her insights into the importance of giving your business the love it deserves, and organising a schedule that sets your future self up for success.

We chat about setting targets, working at the time of day that suits your productivity, and how you can tap into your menstrual cycle to organise your schedule! Christie also shares some tips for getting out of a creative rut, so that you are making the most of your marketing time when you get to it.

Say hello to Christie and I on socials, and let us know your favourite takeaways from this episode!

https://www.instagram.com/darbylyndon/

https://www.instagram.com/florandorder/

https://florandorder.com/

Christie's Productivity Accelerator

In this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal.

Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives.

We are both obsessed with the Heaps Normal brand so in this episode, we chat about how exactly Heaps Normal has become a leader in the booming non-alcoholic beverages industry. The Heaps Normal story is based on the simple belief that there are things in life that are too good to be wasted. 

We chat about how they have built a brand that is built from their ‘why’ to create serious impact, as well as their creativity in using humour to shift perceptions around their industry. We dive into their message, their marketing strategy and how they have leveraged partnerships to amplify their brand.

Learn more about Heaps Normal:

Website https://heapsnormal.com/ 

‘Just say no to water’ campaign https://heapsnormal.com/pages/just-say-no-to-water 

Mazda partnership https://www.mazda.com.au/mazda-news/the-mazda-bt-50-pub/ 

Support Act partnership https://mumbrella.com.au/heaps-normals-bold-campaign-to-break-the-link-between-live-music-and-getting-fucked-up-788893 

Say hello to Sarina and I on socials, and let us know what you think about this powerhouse brand!

https://www.instagram.com/darbylyndon/ 

https://www.instagram.com/the_androsia_connection/ 

https://androsia.com.au/