Brand Chats

In this episode, I'm chatting with the wonderful Karen Hollenbach, an independent LinkedIn Specialist Consultant, Educator, Writer & Speaker.

I speak with so many business owners who are obsessed with Instagram and forget about the opportunities they could be tapping into on LinkedIn. I am guilty of it but today we are demystifying the world of LinkedIn!

Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. We chat about whether it is the right channel for every business and how to get started with 'putting yourself out there'. Karen shares her insights into thoughts on showing up meaningful and the importance of patience as well as leaning into what feels right.

If you are curious about the world of LinkedIn, this one is for you!

Think Bespoke website

Karen Hollenbach LinkedIn Profile

Karen Hollenbach on Substack - Confessions of an Ambivert

LinkedIn Features on Think Bespoke's knowledge base:

How to Browse LinkedIn Profiles Anonymously

How to Maximise LinkedIn Private Mode

How to Decide if LinkedIn Creator Mode is Right For You

How to Write a Newsletter on LinkedIn

In this 'behind the brand' episode, I am joined by co-host Cass Ponton to chat about one of our favourite brands, Go-To Skincare.

In this episode, we chat about how Zoe and her team positioned Go-To as literally the 'go-to' brand in their category. We analyse their use of personality and voice as well as their totally relatable and creative marketing strategy. Cass and I review the use of collaborations and brand extensions to expand their reach. We question whether Go-To would be as successful without Zoe’s personal brand and what the future holds for this powerhouse brand!

Learn more about Go-To:

https://gotoskincare.com/

https://www.fourpillarsgin.com/products/four-pillars-gin-my-new-go-to-gin

https://www.instagram.com/gotoskincare/

Say hello to Cass and I on socials, and let us know what you think about Go-To!

https://www.instagram.com/darbylyndon/

https://www.instagram.com/goodchatmedia/

https://www.goodchatmedia.co/home

In this episode, I'm chatting with the amazing founder of Sunday Best Digital, Remi Audette.

Remi runs one of Australia's few female-led SEO agencies and has established a reputation for delivering effective brand-building SEO and strategic content marketing solutions. Today we are chatting about a topic that is generating a lot of interest in the business world - AI and Chat GPT! Remi shares her insights into how you can utilise AI tools to run and market your business, as well as what we all need to be aware of when using AI to build a brand.

Say hello to Remi and I on socials, and let us know your favourite takeaways from this episode!

https://www.instagram.com/darbylyndon/  

https://www.instagram.com/sundaybestdigital/

https://www.sundaybestdigital.com.au/start-here/

A lot of business owners think branding is about logos and colours and websites and Instagram, but it goes much deeper than that so I am excited to peel away all of the layers today in this solo episode! Tune in as I chat through what branding means and why it is so important.

I'd love you to say hello on Instagram and share your favourite takeaway from this episode!

https://www.instagram.com/darbylyndon/

In this episode, I'm chatting with the wonderful founder of Peach Business, Fi Johnston.

Fi is a business and finance strategist helping business owners want to make a profit and create a positive impact. 

In this episode, we chat about the relationship between business strategy and brand strategy, and how important it is for business owners to zoom and get clear on these big-picture strategies before diving into doing! We also chat about how finance strategy impacts decisions in branding, the difference between investing and costs within your branding and marketing, as well as tips to help small business owners navigate these challenging economic times.

Say hello to Fi and I on socials, and let us know your favourite takeaways from this episode!

https://www.instagram.com/darbylyndon/  
https://www.instagram.com/peach.business/
https://www.peachbm.com.au/businessing
https://www.peachbm.com.au/get-financially-fit 

In this episode, I'm chatting with the incredible founder of She Mentors, Ali Adey.

She Mentors is a membership that first started in 2018 as a Melbourne MeetUp group and has since evolved into a tech platform and community packed full of women who genuinely want to help each other succeed.

We talk about the She Mentors brand story including the evolution of the brand, as well as the ways in which Ali has built a brand with impact front and centre. We dive into the importance of having a brand mission as well as values to guide decision-making and growth.

Say hello to Ali and I on socials, and let us know your favourite takeaways from this episode!

https://www.instagram.com/darbylyndon/  

https://www.instagram.com/shementors/ 

https://au.linkedin.com/in/alisonadey 

https://shementors.com.au/ 

In this episode, I'm chatting with brand photographer Grace Costa about promoting your brand experience through the power of photos and imagery.

We talk about trends in personal branding and photography as well as the role of images in brand building. This conversation highlights the importance of understanding your brand strategy when capturing brand images and Grace gives us some tips for how you can start building out your library of brand images.

Say hello to Grace and I on socials, and let us know your favourite takeaways from this episode!

https://www.instagram.com/darbylyndon/  

https://www.instagram.com/gracecostaphotographer/ 

In this episode, we are diving into a topic that I believe is the secret ingredient to building a stand-out brand - consumer psychology!

Consumer psychology is all about understanding what your audience thinks and feels in their decision-making process. Once you understand what makes your audience tick, you will be able to clearly and confidently communicate your message in a way that captures their attention.

This chat dives into two key components of consumer psychology and how business owners can start to apply these concepts to build their brand and deepen their connections with their ideal clients.

Come over and say hey on Instagram

Learn more about brand therapy

In this episode, I'm chatting with the wonderful Anna Lamb about pricing your services to align with your brand strategy.

Anna is the founder of Uplifting Value, mentoring female-led business owners in owning their value and pricing accordingly.

I'm excited to share this conversation because I know that so many female service providers struggle to feel confident in their pricing. But, undervaluing yourself is something that will significantly impact your profitability and how people perceive your brand. We talk about why it's so hard to price your services, how to take a value-based approach, and why it is important to consider your brand and business strategy as part of your pricing strategy.

Say hello to Anna and I on socials, and let us know what you thought of the episode! 

https://www.instagram.com/darbylyndon/ 

https://www.linkedin.com/in/annalamb/

https://www.instagram.com/upliftingvalue/

https://www.upliftingvalue.com.au/

In this episode, I'm chatting with the beautiful Monique Harding about all things mindset. 

Creating a brand strategy is one thing, but having the confidence to show up for your brand is another key ingredient to success.

Imposter syndrome, anxiety and self-doubt are all things that many business owners experience when trying to show up for their brand and grow their business. It's something that I know holds so many people back so in this chat with Monique, we dive into all things mindset and ways for business owners to reframe their thinking to manage fear and move forward with a positive frame of mind.

One of my favourite parts of the chat was diving into the idea of CEO psychology and how business owners can start to embody this mindset to confidently grow their brand and create a business that they love.

Say hello to Monique and I on socials, and let us know what you thought of the episode! 

https://www.instagram.com/darbylyndon/ 

https://www.instagram.com/moniqueharding_/

https://www.moniqueharding.co/