By Philip VanDusen
5
1515 ratings
The podcast currently has 142 episodes available.
Email List Building: Strategies and Tips
Podcast sponsor:
Wix Studio https://wixstudio.com
In this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure.
Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along with tips on promoting them via social media and partnership opportunities.
This episode underscores the significance of asking for signups and leveraging other platforms for visibility, while also stressing the efficacy of pop-ups despite their general unpopularity.
#emailmarketing #emaillist #email #branding #marketing
• Introduction to Email Marketing
• Why Building an Email List is Crucial
• Starting Your Email List from Scratch
• Using Content to Attract Subscribers
• Creating Effective Lead Magnets
• Promoting Your Lead Magnets
• Leveraging Partnerships and Appearances
• Conclusion and Final Tips
___________________________________
BONFIRE MASTERMIND:
https://philipvandusen.com.com/bonfire
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Top 10 Branding Trends for Small Businesses in 2024
Podcast sponsor:
Wix Studio https://wixstudio.com
In this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainable and ethical branding practices, and personal branding for entrepreneurs.
Other crucial points cover the significance of content marketing, targeting niche markets, investing in brand strategy and storytelling, understanding the limitations of DIY design tools, utilizing technology in branding, and the benefits of networking and collaboration. The episode also features mentions of services like brand consulting and a mastermind community called Bonfire.
#smallbusiness #branding #marketing #trends
___________________________________
BONFIRE MASTERMIND:
https://philipvandusen.com.com/bonfire
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Episode Sponsored by:
Wix Studio: https://wixstudio.com
In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning.
He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to late-career creative professionals build their personal brands and professional independence.
#creativecareers #graphicdesign #personalbranding #careeradvice
00:00 Introduction and Context
01:26 You Are Number One
02:13 HR is Not Your Friend
04:11 Career Insurance: Personal Brand
06:00 Ageism in Creative Industries
08:39 Networking: Who You Know Matters
10:58 Zen Beginner's Mind: Constant Learning
13:20 Skill Sets: T-Shaped vs. V-Shaped
14:48 Show Your Work: Navigating Non-Compete Agreements
18:28 Conclusion and Bonfire Community
________________________________________
BONFIRE MASTERMIND:
https://philipvandusen.com.com/bonfire
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health.
Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry.
#branddesign #creativecareers #creativity #graphicdesign
Episode Sponsored by:
WIX STUDIO: https://wixstudio.com
ROBERT SMITH
Book: "Stop Looking for Zebras": https://a.co/d/54KQRlP
ThinkSmith Website: https://www.think-smith.com/
00:00 The Best Investment for Longevity in the Industry
00:25 Introduction to the Brand Design Masters Podcast
00:42 Meet Robert Smith: Branding Expert and Author
01:50 The Journey of Writing 'Stop Looking for Zebras'
03:49 Teaching Design: Beyond Technical Skills
08:33 Addressing Self-Confidence in Creative Careers
12:47 The Impact of AI and Automation on Design
17:58 Strategies for Creative Professionals to Stand Out
21:21 Marty Neumeier's Packaging Success
22:32 The Reality Behind Rockstar Designers
23:55 Investing in Yourself Post-COVID
26:35 The Power of Mastermind Groups
27:41 The Importance of Networking
35:45 Recognizing Career Transformations
37:06 Career Goals and Bear Traps
40:28 Conclusion and Final Thoughts
________________________________________
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
____________________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early.
Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highlighted in outlets such as Wired, Business Insider, and Inside Edition.
Maureen first caught my attention with a viral LinkedIn post reacting to the ageist language she discovered in Indeed’s Career Guide, a moment that ignited a broader conversation about the challenges facing seasoned professionals in today’s workforce.
During this insightful conversation, Maureen shares her personal journey, the origins of her podcast, and the inspiration behind her mission to fight ageism in the tech industry. We explore the parallels and differences in how age discrimination manifests in various industry sectors, and Maureen offers actionable advice for shifting societal mindsets, improving hiring practices, holding companies accountable for their actions and embracing the value of intergenerational teams.
This episode is packed with valuable insights for anyone navigating a career in their 40s and beyond, and those looking to create more inclusive work environments.
Episode Sponsored by:
WIX STUDIO: https://wixstudio.com
Maureen Clough Podcast "It Gets Late Early":
https://www.itgetslateearly.com/podcast
Maureen Clough on LinkedIn:
https://www.linkedin.com/in/maureenwclough/
#ageism #tech #personalbranding #careeradvice #careerdevelopment
____________________________________
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Career Pivot Strategies for Creative Pros
If you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition strategies tailored for mid-late career designers, branding experts, and creative professionals.
Learn how to navigate shifts in your career, diversify your income with freelancing or consulting, and pursue more fulfilling work by leveraging your years of experience. I discuss key topics like up-skilling in digital marketing and AI, building a personal brand for your new direction, and overcoming the fear of change.
Whether you’re ready to make a bold career move or simply want to explore new opportunities, this episode will equip you with the tools to succeed. Plus, discover how my BONFIRE mastermind community can offer the critical support and guidance you need during a career transformation.
Episode Sponsored by:
WIX STUDIO: https://wixstudio.com
Mentioned:
BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire
#careeradvice #careerdevelopment #careercoaching #personalbranding #graphicdesign #graphicdesigner
____________________________________
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Episode Sponsored by:
WIX STUDIO: https://wixstudio.com
In this episode, I explore how to build confidence as a creative professional and why it’s crucial for success in the creative and entrepreneurial world. Confidence isn't just about constant success; it's about embracing failure, pushing beyond your comfort zone, and doing things that scare you. I'll share insights on how resilience, not perfection, is the true foundation of confidence, and why small, consistent risks can significantly boost your confidence over time.
I also discuss practical ways to expand your comfort zone, like incorporating new experiences and surrounding yourself with a supportive community. You'll learn how engaging in activities outside of your professional life and participating in a mastermind group, like BONFIRE, can rapidly accelerate your journey to confidence. If you're looking to overcome self-doubt and achieve greater success, this episode provides the tools and mindset shifts you need to start building real confidence today.
Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire
#confidence #mindset #personaldevelopment #professionaldevelopment
____________________________________
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Mentioned:
Wix Studio: https://wixstudio.com
BONFIRE Mastermind Community https://philipvandusen.com/bonfire
What are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences?
Whether you're a freelancer, a small business owner, or managing social media for a company, these insights are essential for staying ahead in the fast-evolving digital landscape.
In this episode, you'll learn how YouTube has emerged as the top platform for brand engagement, and why lower video production value content is winning over audiences craving authenticity. I also discuss the staggering growth of the creator economy, where 1 in 5 people now consider themselves creators, and how this shift is reshaping consumer behavior.
You'll also hear about the rise of social commerce, where consumers are increasingly shopping directly through social platforms.
These actionable strategies will help you thrive in this dynamic marketing environment and ensure your brand remains relevant and impactful in the years to come.
#socialmediamarketing #graphicdesign #marketing
____________________________________
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire
Let's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how to overcome common industry challenges like finding more clients and burnout.
You'll also discover how creatively fulfilled web designers tend to be more productive and financially successful, and why collaboration with other creatives is key. I also break down income levels among designers, give you insights into productivity patterns, and explore the growing influence of AI in web design and how it enhances productivity and creativity.
Whether you're just starting out as a wed designer, or looking to take your web design business to the next level, these trends can serve as a roadmap to building a fulfilling and profitable career.
#webdesign #graphicdesign #creativecareers
____________________________________
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Mentioned in this episode:
BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire
Building a meaningful and profitable network is crucial for small business and agency success. In this episode, I reveal 10 powerful strategies that will elevate your networking game and help you create valuable connections.
You'll learn how to leverage social media platforms, attend industry events, and join professional groups to expand your reach and make lasting connections. Discover the importance of providing value first, consistently following up with contacts, and investing in personal branding to attract new opportunities.
I'll also share insights on hosting your own events, collaborating with other businesses, and using networking apps and tools to streamline your efforts. These tips are designed to help you build a strong, supportive network that drives real growth and success for your business.
Don't miss out on these actionable strategies to enhance your network and boost your business.
#smallbusiness #networking #marketing
____________________________________
WEBSITE
https://www.philipvandusen.com
BRAND•MUSE NEWSLETTER
https://www.philipvandusen.com/muse
BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire
CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone
BRAND CONSULTING
https://philipvandusen.com/brand-consulting
BRAND STRATEGY 101 COURSE
https://philipvandusen.com/bs101
BRAND DESIGN MASTERS PODCAST
https://podcast.branddesignmasters.com/subscribe
YOUTUBE
https://www.youtube.com/c/philipvandusen
https://www.linkedin.com/in/philipvandusen/
THREADS
https://www.threads.net/@philipvandusen
https://www.facebook.com/philipvandusen.agency/
https://www.instagram.com/philipvandusen/
BRAND DESIGN MASTERS FACEBOOK GROUP
https://www.facebook.com/groups/branddesignmasters/
____________________________________
AFFILIATE PARTNERS:
BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott
https://www.byol.me/philip
GO HIGHLEVEL:
https://www.gohighlevel.com/philipvandusen
TUBEBUDDY
https://www.tubebuddy.com/philipvandusen
____________________________
Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
The podcast currently has 142 episodes available.
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