In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. 

Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth. 

They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies.

#googleanalytics #marketing #analytics #roi #branding

Connect with Amanda:

https://www.linkedin.com/in/amandawebbsocial/

https://spiderworking.com

Freebie Download:

https://spiderworking.com/bonfire/

TOPICS

• Amanda's Journey into Digital Marketing

• The ROI Escalator Process

• Understanding and Leveraging Analytics

• Creating Effective Content Strategies

• The Importance of UTM Tracking

• Utilizing AI in Analytics

• Common Mistakes in Analytics

• The Importance of Measuring Marketing Activities

• The Debate on Website Organization and Navigation

• Using Data to Drive Business Changes

• Tools Beyond Google Analytics for Measuring Marketing Success

• The Power of Video in Marketing

• Setting Up and Customizing Analytics Reports

• Resources and Final Thoughts

__________________________

WEBSITE

https://www.philipvandusen.com

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. 

They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry. 

Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips.

Ash Chow's website:

https://www.ashchow.com

Ash Chow on LinkedIn:

https://www.linkedin.com/in/ashley-chow/

FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing.

https://ashchow.com/salespageguide

#copywriting #marketing #branding #businessdevelopment #salespage

TOPICS:

• Meet Ash Chow: From Law School to Copywriting
• Discovering the Power of Copywriting
• Mastering Sales Copy: Techniques and Strategies
• Understanding Client Needs: Research and Active Listening
• Crafting Effective Sales Pages
• The Role of Testimonials and Pricing in Sales Pages
• Leveraging AI in Copywriting
• Pre-Launch Strategies for Course Creators
• The Power Framework: Preparing Your Audience for Launch
• Final Thoughts and Free Resources

_____________________________________________________

WEBSITE

https://www.philipvandusen.com

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

7 Ways to Future-Proof Your Career

Episode sponsored by: Wix Studio

https://wixstudio.com

In this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill sets. 

Philip discusses current threats such as AI in design, the rise of independent contractors, and the shifting dynamics in the agency world, while highlighting new opportunities for growth in the evolving landscape. 

This episode includes motivation, inspiration and practical advice on problem-solving, building research skills, embracing lifelong learning, creating an 'island empire,' nurturing additional skill sets, and being prepared to pivot when necessary to ensure long-term career success.

7 Ways to Future-Proof Your Career

1. Don't Focus on Yourself
2. Build Research Skills
3. Embrace Constant Learning
4. Build an Island Empire
5. Own Your Audience
6. Develop Your 'Plus One'
7. Learn to Pivot

__________________________________________

WEBSITE

https://www.philipvandusen.com

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Episode sponsored by: Wix Studio

https://wixstudio.com

In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move. 

They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead. 

David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience. 

The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture.

Topics

•  Jaguar Rebrand Controversy

•  Committees and Corporate Culture

•  David's New Book: Rich Brand, Poor Brand

•  Nike's Internal Memo and Its Impact

•  Recognizing and Fixing Broken Cultures

•  Final Thoughts and Takeaways

David Brier's newest book

'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths'

https://amzn.to/4glxcwn

David Brier on LinkedIn

https://www.linkedin.com/in/davidbrier/

David Brier on YouTube

https://www.youtube.com/@Risingabovethenoise

DDB International

https://www.risingabovethenoise.com

__________________________________

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

WEBSITE

https://www.philipvandusen.com

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Loren Greiff: Navigating the Job Market Today

Episode Sponsored by: Wix Studio

https://wixstudio.com

On this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth. 

In our chat, Loren shares her expertise in helping VP-level and above executives secure roles more quickly and earn more. She emphasizes treating the executive job search as a strategic campaign and discusses the importance of storytelling, network building, and maintaining relevance in the job market.

Lauren also dives into the strategies to combat ageism and the role of personal branding in career advancement. The episode is filled with practical advice on leveraging one’s network and creating impactful content, making it a must-listen for job seekers and professionals aiming to elevate their careers.

Topics:

• Introduction to the Podcast and Guest

• Addressing Ageism in Executive Job Searches

• The Power of Storytelling in Career Building

• Networking Strategies for Career Advancement

• Building a Personal Brand and Content Creation

• Lauren's Personal Journey and Career Advice

• Current Trends and Final Thoughts

Loren's Website:

https://www.portfoliorocket.com/

Loren on LinkedIn:

https://www.linkedin.com/in/lorengreiff/

Loren's podcast:

Career Blast in a Half

https://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528

__________________________________

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

WEBSITE

https://www.philipvandusen.com

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

How to Find Freelance Clients

Podcast sponsor:

Wix Studio https://wixstudio.com

This episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include leveraging personal connections, the importance of personalized communication, the power of video messaging, and the use of advertising on platforms like Facebook, Google, and LinkedIn. The episode also covers the benefits of listing sites, the value of local community engagement, and the role of educational webinars and trainings. Additionally, it emphasizes the importance of building a comprehensive brand ecosystem and consistent content marketing. Finally, a 'secret weapon' strategy is revealed, focusing on using LinkedIn to jump directly into decision and action stages through well-crafted referral requests and free brand audits.

#businessdevelopment #marketing #clientacquisition #graphicdesign #freelancing #salesfunnel

• Introduction to Freelance Clients

• Promotion vs. Attraction: The Two Ways to Get Clients

• Leveraging Your Network: The Low-Hanging Fruit

• The Power of Personalized Communication

• Using Video to Stand Out

• Old School Advertising Techniques

• Effective Use of Listing Sites

• Teaching and Training as a Business Development Tool

• Building Your Brand Ecosystem

• Content Marketing and Its Importance

• The Secret Weapon: Jumping Directly to Decision and Action

• Conclusion and Final Thoughts

__________________________________

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

WEBSITE

https://www.philipvandusen.com

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Email List Building: Strategies and Tips

Podcast sponsor:

Wix Studio https://wixstudio.com

In this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure. 

Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along with tips on promoting them via social media and partnership opportunities. 

This episode underscores the significance of asking for signups and leveraging other platforms for visibility, while also stressing the efficacy of pop-ups despite their general unpopularity.

#emailmarketing #emaillist #email #branding #marketing

• Introduction to Email Marketing

• Why Building an Email List is Crucial

• Starting Your Email List from Scratch

• Using Content to Attract Subscribers

• Creating Effective Lead Magnets

• Promoting Your Lead Magnets

• Leveraging Partnerships and Appearances

• Conclusion and Final Tips

___________________________________

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

WEBSITE

https://www.philipvandusen.com

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Top 10 Branding Trends for Small Businesses in 2024

Podcast sponsor:

Wix Studio https://wixstudio.com

In this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainable and ethical branding practices, and personal branding for entrepreneurs. 

Other crucial points cover the significance of content marketing, targeting niche markets, investing in brand strategy and storytelling, understanding the limitations of DIY design tools, utilizing technology in branding, and the benefits of networking and collaboration. The episode also features mentions of services like brand consulting and a mastermind community called Bonfire.

#smallbusiness #branding #marketing #trends

___________________________________

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

WEBSITE

https://www.philipvandusen.com

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Episode Sponsored by: 

Wix Studio: https://wixstudio.com

In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning. 

He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to late-career creative professionals build their personal brands and professional independence.

#creativecareers #graphicdesign #personalbranding #careeradvice

00:00 Introduction and Context

01:26 You Are Number One

02:13 HR is Not Your Friend

04:11 Career Insurance: Personal Brand

06:00 Ageism in Creative Industries

08:39 Networking: Who You Know Matters

10:58 Zen Beginner's Mind: Constant Learning

13:20 Skill Sets: T-Shaped vs. V-Shaped

14:48 Show Your Work: Navigating Non-Compete Agreements

18:28 Conclusion and Bonfire Community

________________________________________

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

WEBSITE

https://www.philipvandusen.com

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health. 

Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry.

#branddesign #creativecareers #creativity #graphicdesign

Episode Sponsored by: 

WIX STUDIO: https://wixstudio.com

ROBERT SMITH 

Book: "Stop Looking for Zebras": https://a.co/d/54KQRlP

ThinkSmith Website: https://www.think-smith.com/

00:00 The Best Investment for Longevity in the Industry

00:25 Introduction to the Brand Design Masters Podcast

00:42 Meet Robert Smith: Branding Expert and Author

01:50 The Journey of Writing 'Stop Looking for Zebras'

03:49 Teaching Design: Beyond Technical Skills

08:33 Addressing Self-Confidence in Creative Careers

12:47 The Impact of AI and Automation on Design

17:58 Strategies for Creative Professionals to Stand Out

21:21 Marty Neumeier's Packaging Success

22:32 The Reality Behind Rockstar Designers

23:55 Investing in Yourself Post-COVID

26:35 The Power of Mastermind Groups

27:41 The Importance of Networking

35:45 Recognizing Career Transformations

37:06 Career Goals and Bear Traps

40:28 Conclusion and Final Thoughts

________________________________________

WEBSITE

https://www.philipvandusen.com

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY 101 COURSE

https://philipvandusen.com/bs101

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

FACEBOOK

https://www.facebook.com/philipvandusen.agency/

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.