Coffee N° 5 with Lara Schmoisman

Brand-driven Strategies: What a Brand Guide Is and Why You Need One


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 In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives.

What you’ll learn:

  • Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brand
  • Lara illuminates the power of words in a brand guide and how to use this power to your advantage
  • Lara shares the elements of personal branding that make your brand cohesive



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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman


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Coffee N° 5 with Lara SchmoismanBy Lara Schmoisman

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