Brand for Good

We've all heard the phrase "your network is your net worth," and it's true.

Your network is not just a list of names; it's a collection of opportunities, insights, and potential collaborations. Successful people understand this, and they invest time and effort in building and maintaining strong professional connections.

Who talks about you matters. The more influence the people who recommend you have, the more valuable your referrals will be. In this episode, I discuss the facts behind networking and how you can elevate your network for better referrals and results.

Email your thoughts about this episode: [email protected]

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-92-elevate-your-brand-through-elevated-connections

• Brands elevate their influence through visibility and reputation. 

• While you control how visible you are, ultimately it's what others say about you that builds your reputation. 

• WHO talks about you matters.

• Building strategic relationships goes beyond the exchange of business cards; it's about creating mutually beneficial relationships with good referral partners.

In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpose. 

In this episode, I talk about how statistics indicate that businesses that prioritize purpose over profit perform better financially and attract loyal customers and employees. I also dive into how I choose to lead with purpose and how you can too.

Leading people toward a common goal can be one of the most difficult but rewarding roles you can have. It is good for people and good for profit, which makes it doubly worth the investment!

Email your thoughts about this episode: [email protected]

…or, better yet, leave us a review!

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-91-lead-with-purpose

• "Having a purpose beyond profit" is the definition of being purpose-driven.

• Purpose-driven brands capture more market share and grow on average three times faster than their competitors.

• You don't have to have a world-changing purpose, just a purpose about the impact you want to make that goes beyond profit. And then you need to state and implement that purpose into your company culture.

• More individuals than ever before express a desire to work for a company that has a purpose.

• Psychologists agree that perceived meaning in work positively correlates with both performance and trust in leadership.

In my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales.

My 8 C's for effective content form a framework that can help you write more effectively for your business. This framework will improve your blogs, podcasts, articles, and long form social media. Though short social posts are more in the copywriting realm, you can also incorporate some of the C's there to help your copy shine!

Get your pens out! You will want to take notes during this episode…

Want to grow your influence online? Join the free Brand Influence Accelerator: https://bia.prosperforpurpose.com

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve a massive impact. Influence can also help you gain media attention, get book deals, speak on stages, earn awards, and so much more.

Social Psychologist Dr. Robert Cialdini identified the Seven Principles of Influence as reciprocity, consistency, social proof, authority, liking, scarcity, and unity. Join me as I talk about how each of these principles works and how you can leverage them to build your own influence in the online market!

Join the free Brand Influence Accelerator: https://bia.prosperforpurpose.com

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Welcome to the first official episode of Brand for Good, formerly known as The Prosper Project.

Have you ever had the realization that you're going through some kind of metamorphosis and that your business needs to evolve to accommodate the change?

That's what happened to me in 2023. It wasn't sudden; it was more of a rising tide. I felt it begin as a subtle nudge and grow into a wave of certainty, leading me to a higher place of calling and service.

In this episode, I'll explain what that change looks like for me, why I renamed the show, and what you can expect in future episodes and opportunities!

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

On her last episode of 2023, Lorraine discusses how to navigate end-of-year pressures faced by business owners, or what she calls "opposing pulls." She explains the concept of "granting being" - exercising grace in the face of disagreements or perceived differences and highlighting the importance of separating individuals from their actions. She also talks about how it's often most difficult to grant grace to ourselves but why it's important to do so.

The episode concludes with an invitation to join Lorraine's upcoming workshop, "Beyond the Vision Board: Casting a Magical Strategic Vision," which is designed to help entrepreneurs plan strategically for the next three years of business. Finally, Lorraine reveals that The Prosper Project will undergo a rebranding and relaunch in the new year!

Join The (Magical) Strategic Vision Workshop: https://strategicvision.prosperforpurpose.com

Save 20% off the Strategic Vision Workshop.! Review The Prosper Project at: https://podcasts.apple.com/ph/podcast/the-prosper-project

- Email your screenshot to: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

No business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass.

This week on The Prosper Project, meet Evan Nierman–the crisis PR guru and Founder and CEO of Red Banyan, a world-renowned PR agency that always knows exactly what to say and when to say it. With two game-changing books under his belt (one on crisis communications and the other on cancel culture), Evan has nearly 30 years of experience in navigating high-pressure situations with grace and poise.

Throughout his career, Evan has provided strategic communications counsel to top business leaders and government officials, including presidential candidates. In this episode, he and Lorraine discuss cancel culture, crisis communications and Evan's "Press the Truth®" approach to handling both.

Website: www.evannierman.com

Giveaway (10 Ways to Prevent You or Your Business from Being Canceled): www.avoidbeingcanceled.com

Twitter: @EvanNierman

Facebook: https://www.facebook.com/RedBanyan

LinkedIn: https://www.linkedin.com/in/evan-nierman

Book (The Cancel Culture Curse: From Rage to Redemption in a World Gone Mad): https://www.cancelculture.com/cancel-culture-curse-from-rage-to-redemption-in-a-world-gone-mad

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

This week, Lorraine shares why you need a strategic vision for your business. She explains why vision boards and vision statements are not enough to achieve a visionary goal. She also tells you why she supports the idea of formulating a 'big, bold, three-year vision' as a foundation for your business.

Later, for the first time, Lorraine reveals her 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Then finally, she invites you to join her upcoming strategic vision workshop!

The ultimate message in this episode is the importance of creating an ambitious yet adaptable vision to inspire your team, create partnerships, and grow your business.

Join The (Magical) Strategic Vision Workshop: https://strategicvision.prosperforpurpose.com

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Where does personal branding intersect with public relations? When people hire Lorraine to help them grow their brand online, they are going to her for help with growing their VISIBILITY, INFLUENCE and REPUTATION.

Before people talked about "branding," they called this work "public relations" (or "PR," for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR.

That is what Lorraine discusses in this week's episode, as well as:

• the things you need to know before hiring someone to help with branding for you or your company, and

• how you can use PR at any stage to build your brand and scale your business.

She also shares a list of what should be included in a comprehensive brand identity package.

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Though there is a prevalent philosophy among many of the best known marketers that business owners must be omnipresent on social media, that is neither feasible nor desired by many entrepreneurs–Lorraine included.

In this episode, Lorraine discusses where timeless strategies meet technology. She also shares how you can plan to uplevel your identity, expand your influence and spread your impact for easier, more sustainable growth in 2024 (and beyond)!

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com