Brand for Good

At a time when "busyness" and stress are high, why would you want to go beyond what you're doing already, especially without a business rationale? …Because sometimes the ROI is joy, sometimes the ROI is purpose, and sometimes the ROI is bringing light into dark spaces.

There are many ways that each of us can go beyond our work for the people we serve, the people who work with us, for the communities we live and work in, and for the causes we believe in. We can bring that light, caring and compassion by going one step beyond.

In this episode, Lorraine talks about what this looks like for her and shares some ideas on what it might look like for you.

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Public relations (PR) is unique in that it alone holds the power to influence virtually every other key area of your business. Join Lorraine as she discusses the critical impact of PR on key business functions.

She explains how PR can enhance seven crucial business functions, demonstrating its pivotal role in shaping a company's image, reputation, and success. In addition to learning the tangible steps you can take right now, this episode will help you gain a new perspective on the role that PR can play in your business.

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Carolyn Pistone describes herself as a committed Earthling dedicated to saving the planet using real estate. She is the President and Managing Director at Clear Blue Commercial, the ONLY commercial real estate firm to be a certified Green Business, a certified Small Business, a certified Woman Owned Business, AND a certified B-Corp.

Carolyn is a proud REALTOR®, EcoBroker®, and Certified Green Building Professional®. These experiences have inspired her to bring earth-saving practices to real estate that also save her clients money. In this episode, Carolyn shares insights on selling to those who don't see the value in what you offer and why she likes it when her clients take credit for her work.

This episode contains mic-dropping sales and marketing insights for any business.

Website: https://clearbluecommercial.com

LinkedIn: https://www.linkedin.com/company/clear-blue-commercial/

Facebook: https://www.facebook.com/clearbluecommercial

YouTube: https://www.youtube.com/channel/UCTpTgkx6o88UvKLQwAIVZTA

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Is it possible to cover training for your business like an athlete trains for his sport, the importance of marketing data, the rules of reciprocity, brand influence and social impact ALL in one episode? The answer is yes!

Grant Findlay-Shirras is the CEO and Co-Founder of Parkbench.com, a portfolio company of NAR REACH and 500 Startups. He's the creator of the Local Leader® Real Estate Sales & Marketing System, an international bestselling author of "Become A Local Leader" and "Referral Secrets," and a Team Canada Tennis Player on the Masters Tour. Grant's expertise encompasses lead generation, hyperlocal marketing, prospecting, sales, branding, and achieving success in business and sports.

You'll want to listen to this episode with pen and paper nearby!

Website: https://parkbench.com

LinkedIn: https://www.linkedin.com/in/grantfindlayshirras

Facebook: https://www.facebook.com/parkbenchfamily

Instagram: https://www.instagram.com/grantfsofficial

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Tara Milburn is a leader focused on using the power of business to address some of our  biggest global challenges. She has been part of the startup ecosystem since the early nineties with some non-traditional beginnings. She was part of a team  that built a privately funded arena for the NHL Vancouver Canucks, the first international  expansion with the NBA and the 2010 Olympic Winter Games domestic bid. With 30 years in business, Tara is leading by example to demonstrate that caring and profitability can go  together.

Listen as Lorraine and Tara discuss how her change from corporate executive to start-up entrepreneur led family and friends to ask if she needed a job.

Website: https://ethicalswag.com

LinkedIn: www.linkedin.com/in/taramilburn1

Facebook: www.facebook.com/ethicalswag

Instagram: www.instagram.com/ethicalswag

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Bradley Hoos is the chief growth officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. A former engineer turned marketing innovator, Hoos is responsible for setting company strategy, building client relationships and making new business models come to life.

Listen as Brad shares how influencers drive more sales and create deeper customer loyalty for brands. Learn how businesses of any size can begin to implement influencer marketing to grow their reputation and influence. Discover how The Outloud Group has taken transparent steps to improve influencer inclusivity. This is a do not miss episode for every business owner!

Website: https://www.outloudgroup.com

LinkedIn: https://www.linkedin.com/in/bradleyhoos

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Lindsey McCoy began her quest to end single-use plastics after spending 10 years working on environmental education in the Bahamas—islands full of single-use plastic. Lindsey is the co-founder and CEO of Plaine Products, which offers premium personal care products in aluminum bottles that can be returned, refilled and reused.

Her company is based in the US and its products are vegan, non-GMO, cruelty-free, biodegradable, color-safe and free of parabens, sulfates and toxins, good for the body and the planet.

...But her company is just one component of her war on waste. Lindsey seeks to educate consumers on how they can take small steps to reduce their waste and make better choices for themselves, their families and the planet.

Website: https://www.plaineproducts.com

Facebook: https://www.facebook.com/plaineproducts

Instagram: @plaineproducts

Pinterest: https://www.pinterest.com/plaineproducts

TikTok: @plaineproducts

YouTube: https://www.youtube.com/plaineproducts

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Jenny Kerr Schroen leads marketing for Delmarva Veteran Builders (DVB) in Salisbury Maryland, where she recently co-authored the children's dystopian tale, Grit Leads to Greatness. 

Jenny's story is just as fascinating as the one she co-authored, and that's where we start on today's episode. She grew up the middle child of three sisters in a creative, close-knit family in Northern Kentucky near Cincinnati, Ohio. After college, she explored the world while practicing graphic design and travel blogging with her sisters. More than a decade later, she reconnected with and married a widowed college friend with four young children. That marriage and move to Salisbury brought her to Chris Eccleston, who hired her as the Creative Developer for DVB. 

In 2020, Jenny won an international creative competition, for developing DVB's ad campaign and a new tagline "Grit Leads to Greatness". Extensive research regarding the power of Grit and her first-hand view of the workforce shortage inspired Jenny to co-write Grit Leads to Greatness—a nod to her own kids for persevering through tough times while demonstrating to all people the vital impact construction trades have on the world.

Last week, Lorraine interviewed Jenny's boss and co-author. Now, listen to her story and how everyone can cultivate the power of grit.

Book Website: https://www.gritleadstogreatness.com

Company Website: https://www.delmarvaveteranbuilders.com

Instagram: https://www.instagram.com/gritleadstogreatness

Facebook: https://www.facebook.com/GritLeadsToGreatness

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Chris Eccleston is the President and founder of Delmarva Veteran Builders located in Salisbury, Maryland. He has been in the construction industry since 2007, managing more than 150 million dollars in commercial construction projects and landing on the Inc. 500. His reputation for hiring veterans earned his company the Secretary of Defense Freedom Award.

Chris has built not only a corporate brand but a personal one as well. Now he's on a mission to build up the brand of the construction trades as noble and necessary, starting with the children's book he co-wrote with his creative developer, Jenny Schroen. The book's title borrows his company tagline, Grit Leads to Greatness.

This episode is for those who want to do more than build a hugely successful company; those who want to build a brand with lasting impact for their industry and the world.

Websites:

https://www.delmarvaveteranbuilders.com/

https://www.gritleadstogreatness.com/

Facebook: https://www.facebook.com/GritLeadsToGreatness

Instagram: https://www.instagram.com/gritleadstogreatness/

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Byron Wolfe's gift for translating the complexities of business financial principles into easily understood concepts has made him one of the most highly sought financial and business consultants. He is the Founder of CFO•AF, a financial services and business consulting firm specializing in industries ranging from construction to crypto. Byron is the Chief Financial Officer for an INC 5000 company and is the fractional CFO of various companies with annual revenues from 3-25 Million.

His certification in the Crypto, NFT, and the Metaverse space has led to many projects with DAOs and crypto companies and he is considered one of the first experts in crypto tax strategy.

Listen as Byron shares why cash flow is the oxygen of your business and how impacting your bottom line impacts your life. Bryon and Lorraine also discuss how small business owners can expand their financial reach and success through various tools like the R&D tax credits, proactive tax plans, creative funding and high contact financial management.

Website:  https://www.cfoaf.com

Facebook: https://www.facebook.com/cfoaf

Instagram: https://www.instagram.com/the_cfoaf

LinkedIn: https://www.linkedin.com/in/byron-a-wolfe-cpa

Your Free Guide to Addressing the "What If's" of a New Business & Keeping the Peace with Your Business Partners: www.thewhatifplan.com

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com