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Brand for Good
Brand for Good episodes
- Episode 72: Water is the New Gold with Riggs Eckelberry
Riggs Eckelberry is a nationally renowned entrepreneur revolutionizing the water industry, which has reached a critical breaking point in recent years despite being essential to the planet's survival. As the founding CEO of OriginClear, Riggs has developed innovative solutions to help businesses face rising water bills by tapping into new investment markets.
Listen as Riggs explains:
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his approach to making "the people's asset" more affordable and accessible,
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how his background in nonprofit management, oceangoing navigation, and crew rowing inspired him to bring change to an outdated and overrun industry,
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and his timeless yet relevant insights on building a business that scales!
Guest Links:Website: www.originclear.com
An Introduction to ClearAqua Crypto: https://vimeo.com/580137093/a844e05045
LinkedIn: https://www.linkedin.com/in/riggs
Facebook: https://www.facebook.com/originclear
YouTube: https://www.youtube.com/originclear
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe35 min -
- Episode 71: Good Marketing with Lindsay Lashell
Lindsay Dayton LaShell is a marketing activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits.
Listen as Lindsay and Lorraine discuss bad bosses, going out on your own and the art of charting a new course—all while doing good marketing for good people and producing great results.
Guest Links:Website: https://www.open-lines.co
Instagram: https://www.instagram.com/openlinesmarketing
Company LinkedIn: https://www.linkedin.com/company/open-lines-marketing
Lindsay's LinkedIn: https://www.linkedin.com/in/lindsaylashell
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe37 min - Episode 70: B Corporation: From Assessment to Global Movement with Carolina Miranda
In this episode, Lorraine speaks with fellow Certified B Corp Business owner Carolina Miranda. Carolina is the Founder and CEO of Cultivating Capital, where she works with small businesses to implement sustainable business practices and often to receive their B Corp Certification.
As a B Corp Consultant, Carolina has helped businesses achieve B Corp certification, to increase their impact and score with recertification, and to develop action plans for team engagement. In 2021, she was one of three U.S. participants in a pilot program run by B Lab to train external verifiers and received extensive training from B Lab in order to perform certification verifications independently. She was awarded the 2020 Community Builders award from B Lab for her contributions to the community.
Listen as Carolina explains how she helps companies align their business with their values by implementing best practices for social and environmental responsibility and why B Corp is not just an assessment or certification, but a movement!
Guest Links:Website: https://www.cultivatingcapital.com
LinkedIn: https://www.linkedin.com/in/bcorpconsultant
The Small Business Guide to Sustainable Business Practices: https://www.cultivatingcapital.com/sustainable-business-practices
The Small Business Guide to B Corp Certification: https://www.cultivatingcapital.com/b-corp-guide
B Corp Commonly Asked Questions: https://www.cultivatingcapital.com/b-corps
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe36 min - Episode 69: The 4 Renegade Brand Archetypes with Ann Bennett
Ann Bennett believes that leaders typically fall into one of four main categories of brand archetypes and that embracing yours will "capture your market so you can make bank."
Ann is a former award winning designer for Vogue Magazine who now works with entrepreneurs to help them illuminate, translate and amplify their unique brands so they can be found by the people who need them.
Ann's life mission is to help entrepreneurs own, honor and unleash their Rebel Voice to become a Rockstar so they can amplify their brilliance, get rich and change the world—and to have fun along the way.
Ann and Lorraine discuss the #1 thing she believes can distinguish you from the rest of the world and how to recognize and utilize your Renegade Brand Archetype.
Guest Links:Website: https://www.annbennettmarketing.com
Facebook: https://www.facebook.com/AnnBennettMarketing
Brand Archetype Quiz: https://quiz.tryinteract.com/#/6286733fc15b7c0018270c64
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe31 min - Episode 68: Understand Your Numbers with Danielle Hayden
Knowing your business financials is one thing; understanding them is often another. Danielle Hayden believes that your bookkeeper should help you with both.
Danielle is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education.
Danielle is also the author of the Profit Planner book series. When she isn't in her money mindset, you can find her hiking or spending time with her family.
Guest Links:Website: https://kickstartaccountinginc.com
Facebook: https://www.facebook.com/daniellehaydenoh
3 Numbers Every Business Owner Should Know: https://kickstartyournumbers.com
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe29 min - Episode 67: Stories Sell
We've all heard the phrase "facts tell, stories sell." It's because stories convey information in ways that cause people to respond and remember more consistently than information alone. When we tell stories, we are more relatable and more memorable.
In this episode of The Prosper Project, Lorraine talks about an essential skill that a lot of entrepreneurs struggle with writing. The ability to write copy that moves the people you want to work with is critical to building your business. From the copy on your website, your sales pages, your social media, and your email marketing, a specific kind of writing can generate leads and close sales. Lorraine calls this "storyselling," and in this episode, she reveals how to make it work for you.
Learn More About the Storyseller Society: https://www.storysellersociety.com
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe25 min - Episode 66: Legacy Ghostwriting with T.L. Champion
If you've ever thought your life would make a good story, tune in as T.L. Champion explains how she can be of assistance!
T.L. has owned Champion Studios, a professional ghostwriting service, for 25 years. During her career as a freelance copywriter, she developed successful marketing campaigns for top brands worldwide. Capitalizing on that experience, she shifted her focus to helping clients one-on-one, transforming several into best-selling authors.
To achieve this, T.L. uses a simple, proprietary formula that adds drama and intrigue to fiction and nonfiction stories. As the self-proclaimed Legacy Ghostwriter, T.L. specializes in helping authors create memoirs, novels, and self-help books.
Learn how to bring your story to life and leave a legacy with your words!
Guest Links:
Website: https://www.legacy-ghostwriter.com/
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe28 min - Episode 65: Let's Get Personal About Branding
Whether you are running your own company or working within a corporate setting, cultivating a strong personal brand can significantly impact your professional success.
In this episode, Lorraine explores the importance of personal branding for entrepreneurs and intrapreneurs, highlighting the benefits it offers to each, from cultivating credibility to growing worth.
As the business landscape continues to evolve, nurturing a strong personal brand is an essential element for entrepreneurs and intrapreneurs to thrive.
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe16 min - Episode 64: Use Your Voice with Anastasia Lipske
Anastasia Lipske is the founder of Access Speakers, a full-service speaker agency, where she has booked more than 1,500 speaking engagements for clients.
Anastasia has the ear of speaker chairs and event planners who are seeking the right speakers for their events and meetings. As co-author of Business Events with Ease, she is an expert on using speaker branding to grow awareness, influence and business.
Listen as Anastasia spills the tea on using podcast guesting and public speaking to grow your business!
Guest Links:
Website: https://accessspeakers.biz
LinkedIn: https://www.linkedin.com/in/anastasialipske
Facebook: https://www.facebook.com/anastasiavioletlipske
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe39 min - Episode 63: Transformational Hypnosis with Ewelina Szczeblewska
Ewelina Szczeblewska is the founder of Braving the Being, where she works with anxious and frustrated overthinkers, high-achieving professionals, and entrepreneurs who are ready to say YES to themselves and create extraordinary and unstoppable lives.
Ewelina is a Certified Clinical Hypnotherapist and RTT Therapist (Rapid Transformational Therapist/RTT). She is also NLP Master Practitioner, Transformational Coach, and Confidence & Mindset Coach. In 2022 she was recognized by Scotland Prestige Award as a Hypnotherapist of the Year. She helps clients transform by using subconscious programming, brain training, and neuroplasticity so they can step up in all aspects of their lives with courage, self-trust and unstoppable confidence.
Listen as she shares how we get in our own way and what we can do differently to achieve the lives that we crave.
Guest Links:
Website: https://www.bravingthebeing.com
LinkedIn: https://www.linkedin.com/in/ewelina-szczeblewska
Facebook: https://www.facebook.com/bravingthebeing
Instagram: https://www.instagram.com/ewelina_j_szczeblewska
Prosper for Purpose Links:Email your thoughts about this episode: [email protected]
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://prosperforpurpose.com
Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe25 min
About Brand for Good
From the publisher's feed
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from…
Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
lorraineschuchart.substack.com
lorraineschuchart.substack.com