Brand for Good

Mary Lou Andre started her business with no clients, no capital, and very little personal money to build her dream company. So, she sold her wedding dress and used the money to buy business cards and a used computer. Then she sold everything else she could in order to pay for a membership into a women's organization where she could meet prospective clients.

25 years later, Mary Lou leads Dressing Well Inc. and Mary Lou Andre Executive Coaching. She is an author and a frequent speaker at women's conferences. She runs a team of stylists who provide wardrobe consulting and personal branding services for seasoned executives, entrepreneurs, politicians, media personalities, and young men and women just starting their careers.

When the pandemic hit, her business was 80% in-person. Her pivot included turning her well-honed Dressing Well methodology detailed in her best-selling book "Ready to Wear: An Expert's Guide to Choosing and Using Your Wardrobe" into a dynamic high-end 90 Day online program along with a moderately priced self-study video course as a down-sell to capture more market share and ultimately serve more people. Listen as Mary Lou talks with Lorraine about her entrepreneurial journey and how she knew what to let go of and what to hold onto with both hands.

Website:
https://www.dressingwell.com/about/team/79-dressing-well-home/about/105-mary-lou
https://www.dressingwell.com/info/the-dressing-well-method-mastery/

Instagram: @marylouandrestyle

LinkedIn: https://www.linkedin.com/in/mary-lou-andre/

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Chase Harmer is the founder of Wishes, a FinTech app that is changing the transparency of charitable donations made by individual donors. With no formal background in tech, just hard won experience, Chase is a visionary who has created one of the most innovative platforms in charitable giving by providing validation for donated funds through transparency in e-commerce causes, crowdfunding and nonprofits.

Listen as Chase and Lorraine discuss:

• capitalizing on credit card rewards for charitable donations,

• making connections with causes,

• understanding real-time data from charitable e-commerce campaigns,

• and how transparent financial technology makes a real impact for causes.

Website: www.wishes.inc

Instagram: @chaseharmerr

Twitter: @chaseharmerr

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Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

There are pivotal moments in every business. 
Moments that change everything. . .

Some for the better. . .
Some not so much. 

Moments when we experience something so profound that we remember them forever.

In January, Prosper for Purpose celebrated 10 years in business, and I've had many of those profound moments. In this episode, I'm sharing 10 of them, plus a bonus I spontaneously added during recording.

Whether these moments were wins or losses, I learned lessons from each. . .
Lessons about business, about people, and about myself.

This one is personal.

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Jennah Lear remembers the moment she fully realized she was meant for more. She was in her fourth year working in corporate and feeling frustrated that her skills were being underutilized.

"I realized I'm not in the meetings talking about change. I'm not seeing how the work I'm doing is actually impacting the end customer or client," Jennah explains.

This recognition inspired Jennah to leave that position and launch Blue Loui Studio, where she offers visual branding and her proprietary program, C.A.S.P. (the Client Attraction Strategy Program).

Listen as Jennah and Lorraine discuss building a business and why believing and investing in yourself is a great way to move from "meant for more" to "having more."

Website:  https://www.bluelouistudio.com/

Facebook: https://www.facebook.com/bluelouistudio/

Instagram: https://www.instagram.com/bluelouistudios/

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Philip Smith has some groundbreaking views on marketing. Smith is a serial entrepreneur, investor, and author who partnered with Kevin Harrington, one of the original sharks on Shark Tank. He also made the Inc. 5000 list of fastest-growing private companies four times as a one-employee company working from home. Smith started his first business in 1998 and has sold four companies so far.

Smith's latest business, All In One Marketing, was created to help companies scale and automate their digital marketing for less by combining many software platforms into one easy-to-use platform. Listen as Phil and Lorraine discuss how being a solopreneur doesn't mean doing everything yourself and why not giving up too quickly is the key to success.

Website: https://philipfsmith.com/

Free nine days trial of the software at https://allinonemarketing.com/

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Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Fatou B. Barry is on a mission to bridge knowledge and equity gaps while creating safe spaces for BIPOC professionals to thrive. In this episode of The Prosper Project, we talk about her work generating opportunities to grow and amplify talent that is typically overlooked.

Fatou is the founder of PR Girl Manifesto, a nonprofit and digital community of over 40,000 professionals globally in the Communications field. The community works to re-imagine the communications industry while supporting its constituents through access to resources, fellowship, and mentorship.

Her work is influenced by her desire to bridge equity gaps for young people of color. She has created several spaces to grow and nurture this community by sharing knowledge and experience to generate opportunities. This includes the launch of Hold The Press, a grassroots initiative co-founded by Fatou that calls for action, accountability, and transparency in the Public Relations industry for Black people.

Website: https://www.prgirlmanifesto.org/

LinkedIn: https://www.linkedin.com/in/fbarry/

Facebook: https://www.facebook.com/prgirlmanifesto

Instagram: https://www.instagram.com/prgirlmanifesto/

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Cathlyn Melvin's company, Right Cat Creative, may have been inspired by her own many lives.

Cathlyn has been a competitive public speaker, a performer, an educator, a TEDx speaker and a law student. She now offers TedX coaching and copywriting services through her company, which she founded in 2019.

With a degree in theater performance and over a decade as an actor, director, writer, editor, and educator, Cathlyn draws on her diverse experiences to help mission-driven experts design and deliver their world-changing messages.

Cathlyn's popular TEDx talk, The Brave Leap Sideways, is truly inspirational. Our conversation is about letting go of things that no longer fit and embracing those that do. We also discuss how she approaches copywriting and her personal journey to find "home."

When she's not writing or coaching, you might find Cathlyn baking something delicious made of chocolate or reading in the sunshine with her very snuggly and loudly purring cat, Tucker.

It's a buffet of topics, so grab your plate and dig in!

Website: https://www.rightcatcreative.com

TedX: https://www.youtube.com/watch?v=68wIfR_avz4

LinkedIn: www.linkedin.com/in/cathlynmelvin

Right Cat Creative's Facebook: www.facebook.com/rightcatcreative

Cathlyn's Facebook: www.facebook.com/cathlyn.rightcatcreative

Instagram: www.instagram.com/rightcatcreative

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

In this episode, I talk about the power of your brand in the age of artificial intelligence (AI), specifically in regard to marketing. Chat GPT is the newest technology to take the business world by storm. Copywriters and marketers are especially concerned about the potential impact of Chat-type technology.

In my last episode, I interviewed Thomas Helfrich, who has been using technologies like ChaptGPT for quite some time. Thomas maintains that AI can only enhance and speed up what we do as marketers and entrepreneurs but not replace it.

But since that conversation, which was recorded back in January, I've been wondering…

Is this new technology a gift or a curse?

Join me as I share my perspective.

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Thomas "AI Nerd" Helfrich describes himself as the "Pioneering Founder's Secret Marketing Weapon."  As CEO of InstantlyRelevant.com, he builds trust and relevance for passionate founders, ambitious entrepreneurs, and pioneering startups by actually giving a sh!t about them, their brands, and their customers.

Back in January, I interviewed Thomas about the AI wave that has been heralded by many business owners but feared or dismissed by others, especially writers and designers. Thomas is not only an early adopter; he also has good news for businesses and creators alike. I have to admit, I'd already been geeking out over the new AI platforms at the time we spoke and you'll hear that in my interview with Thomas.

Email your thoughts about this episode: [email protected]

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Website:  www.instantlyrelevant.com

Linkedin: https://www.linkedin.com/in/thomashelfrich

Facebook: https://www.facebook.com/instantlyrelevant

Instagram: https://www.instagram.com/instantly_relevant

LinkedIn: https://www.linkedin.com/company/instantlyrelevant

YouTube: https://www.youtube.com/channel/UCVOnif5N6g1edKE-8OSKPow/videos

Twitter: https://twitter.com/instantlyrel

Alignable: Instantly Relevant, Inc. - Alpharetta, GA - Alignable

Eric Estevez is a 14-year leadership veteran for two Fortune 50 companies (Target and Walmart). While there, he started exploring entrepreneurial opportunities. Eric wrote a children's book, flipped mobile apps, and then started investing in real estate, which led him to leave his corporate job and start a mortgage lending branch with his father. Within four years he built a team that produced $100 Million in revenue and reached the top 1% income earner in the US.

I ask Eric about working with his father, choosing and training the right team and what it means to be a leader.

Eric is a multi-passionate entrepreneur,  building other businesses while working from home, one of them being a VA Outsourcing company and another, a music management company to help his daughter who is a music recording artist.

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

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Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Website: https://www.ericestevezthelender.com

TikTok: https://www.tiktok.com/@ericthelender

Facebook: https://www.facebook.com/EricEstevez1652378

LinkedIn: https://www.linkedin.com/in/eric-estevez-133b1946

Special Giveaway: www.hustlehardandsmart.com

Book: According to Chacho - Children's book. (Unrelated to the profession.)