Your brand isn’t your logo. It’s what people believe about you, and whether they’ll follow you anywhere.

In this episode of Todd Liles and the Wizard of Ads, Todd and Roy H. Williams reveal what truly builds brand identity.

They share real-world stories of businesses with perfect logos but no heart, and others whose belief and purpose create unshakable customer loyalty.

You’ll discover why brand identity starts with belief, not design, and how oversharing or getting political can sink even the strongest brand. Plus, Roy explains why timeless storytelling curves shape the brands people remember.

What's Inside:

• Why belief (not logos) creates brand gravity

• How political opinions or oversharing can hurt your business

• Why your visual style guide is only 5% of your brand

• How to stay consistent without being boring

• The storytelling curves that make brands unforgettable

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard