Do you know the difference between strategy and tactics? Most advertisers don’t—and it’s costing them millions.

Strategy is the long-term framework, the belief system that guides every decision and aligns with customer truth. It’s the diet, exercise, and daily habits that win the trophy year after year.

Tactics are the quick levers—discounts, headlines, PPC clicks—that create short bursts of response but fade just as fast. They’re good, but they don’t last.

In this episode of Todd Liles & The Wizard of Ads, Todd and Roy H. Williams break down the critical difference between the two and why you need both:

-Why strategy beats tactics in long-term advertising -How to design campaigns that survive beyond a “limited-time offer” -Why frequency, consistency, and truth create household-name brands -The danger of chasing PPC “rented leads” vs. owning customer loyalty -Why every business needs a strategist (your vamp) to win the show

Don’t gamble your budget on tactics alone. Learn how to build a media strategy that actually works.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Is TV advertising worth it in today’s world...or is it a waste of money?

In this episode of Todd Liles & the Wizard of Ads, we uncover the 5 truths about television advertising every business owner must know before spending a single dollar.

You’ll learn:

-Why TV has unmatched emotional impact — and the high barriers to doing it right -How to buy TV that actually works (news + sports, repetition, and beating the DVR) -The real cost of TV (hint: it’s about audience size, not your company size) -The power of TV vs. radio storytelling — and why 30 seconds on TV = 60 seconds on radio -When TV is the wrong tool — and why courage is required for persuasion

Whether you’re running a local shop or scaling nationally, this episode will help you decide if TV belongs in your media mix — or if you’re better off walking away.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Is print advertising dead? Todd Liles and Roy H. Williams (The Wizard of Ads) say no...and they prove it.

In this episode, you’ll discover:

• Why print still works in a digital-first world

• The power of signage, location, and physical presence as marketing tools

• How the De Beers “A Diamond Is Forever” campaign became timeless—and what it teaches us about branding

• Why your message matters more than your medium

• When print can outperform digital for trust, prestige, and impact

From signs that turn into landmarks to stories that last generations, this episode shows why print still commands attention...and why great messages never die.

What you’ll learn isn’t about media trends, it’s about timeless influence.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win, and the remarkable reign.

Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Most businesses spend thousands on Google ads, fighting for generic search clicks that don’t convert.

But the real money isn’t in buying clicks...it’s in owning mindshare so customers type your name into the search bar.

In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles reveal:

-Why unbranded search ads keep you stuck in a price war -The difference between “switchable” and “non-switchable” customers -How to stop competing for cheap leads and start building loyalty -Why mass media builds branded search faster (and cheaper) than digital alone -A $40M case study proving you don’t need big ad budgets to win

If you’re tired of paying Google just to be one of many options, this episode shows you how to become the only name people search for.

Watch now and learn how great brands win before the click.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Most advertisers are chasing attention. The smartest ones?

They’re using sound to create belief. In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles reveal the overlooked science behind audio persuasion...and why radio still delivers ROI that digital can’t touch.

What's Inside: 

-Why sound bypasses logic and goes straight to emotion

-How echoic memory embeds your brand in the brain

-The real reason radio still works — even when you think no one’s listening

-Why the best ads are poetic, not transactional

-And how to make people believe in your message, not just hear it

If you're relying on visuals to sell, you're missing the deeper game.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

The strongest brands don’t just sell products...they create tribes.

In this episode of Todd Liles & the Wizard of Ads, Roy H. Williams and Todd Liles reveal how great brands build communities where customers feel like they truly belong.

-Why belonging beats marketing gimmicks every time -How truth-telling creates loyalty deeper than any ad campaign -The genius behind Patagonia’s “Don’t Buy This Jacket” -Why brands must choose who to lose to attract the right tribe -The symbols, rituals, and stories that turn customers into true believers

Because customers don’t want to just buy, they want to belong.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Consistency builds trust. Predictability kills attention.

In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams explains why most advertising fails: it’s too safe, too familiar, too forgettable.

What's Inside:

-Why consistent brand voice is non-negotiable, but predictability is deadly 

-The neuroscience of surprise and how it locks your brand into memory

-How Allstate’s “Mayhem” ads broke every rule and won big

-Why repetition without creativity becomes invisible

-How contradiction and storytelling keep your audience engaged

If you run ads, lead a business, or want your message to stick, this will change how you think about marketing forever.

Because in a world drowning in noise, the brands that win are the ones that stay consistent, but never predictable.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Your brand isn’t your logo. It’s what people believe about you, and whether they’ll follow you anywhere.

In this episode of Todd Liles and the Wizard of Ads, Todd and Roy H. Williams reveal what truly builds brand identity.

They share real-world stories of businesses with perfect logos but no heart, and others whose belief and purpose create unshakable customer loyalty.

You’ll discover why brand identity starts with belief, not design, and how oversharing or getting political can sink even the strongest brand. Plus, Roy explains why timeless storytelling curves shape the brands people remember.

What's Inside:

• Why belief (not logos) creates brand gravity

• How political opinions or oversharing can hurt your business

• Why your visual style guide is only 5% of your brand

• How to stay consistent without being boring

• The storytelling curves that make brands unforgettable

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Why do some brands feel unforgettable, while others, no matter how polished, fall flat? In this episode, Roy H. Williams breaks down the real difference: story.

From scrappy startups to billion-dollar brands, the ones that win hearts all share one thing—an origin story rooted in truth, purpose, and personality. Roy unpacks why vulnerability builds trust, how to use hardship without oversharing, and why archetypes make stories universal.

You’ll learn why people don’t remember your features—they remember your story. And if your brand doesn’t have one… it might be time to fix that.

• Why personal stories create powerful brands

• How vulnerability builds emotional trust

• What makes an origin story resonate across cultures

• The danger of oversharing (and how to avoid it)

• Roy’s method for uncovering your signature brand story

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win, and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

What makes a brand unforgettable? In this episode, Todd Liles and Roy H. Williams break down the real difference between being seen… and being remembered.

You’ll discover why contrast, emotional relevance, and repetition are the secret weapons of remarkable brands—and how most companies get it wrong by chasing trends instead of identity.

Whether you're building a new business or trying to stand out in a crowded market, this conversation will change how you think about branding forever.

• The “marble” metaphor Roy uses to define brand identity

• Why urgency and scarcity often backfire in branding

• How emotional spikes create long-term customer memory

• The science behind episodic and procedural memory in marketing

• How to own your category through contrast and repetition

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard