Most brands don't fail because they lack talent. They fail because they're afraid to draw a line.

In this episode of Todd Liles & The Wizard of Ads, Todd and Roy unpack a hard truth most businesses avoid:

If your message is designed to offend no one, it will move no one.

This conversation breaks down:

• Why "playing it safe" is actually risky

• How brands disappear by chasing approval

• Why advertising is a magnet, not a megaphone

• The difference between attention and resonance

• What real persuasion requires from leaders

Roy explains why great advertising repels the wrong people on purpose. Todd connects it to leadership, culture, and the real-world cost of being forgettable.

If your marketing feels watered down…If your brand sounds like everyone else…If your message keeps getting approved but never remembered…

This episode will challenge how you think about influence.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard