What happens when a pastor trades the pulpit for the plumbing shop?

In this episode of The $100 Million Mindset, Todd Liles sits down with Bubba Thurman, President of Baker Brothers, to explore his remarkable journey from leading one of the largest youth ministries in America to building one of the top plumbing and HVAC businesses in Texas.

Bubba spent 17 years in ministry before burnout forced a pivot. But instead of leaving his calling behind, he redefined it.

Today, he leads hundreds of employees at Baker Brothers, integrating faith, servant leadership, and business excellence in a way that drives both culture and profitability.

Here’s what you’ll learn in this episode:

-How Bubba transitioned from ministry to marketplace leadership

-Why culture, care, and servant leadership fuel business growth

-Practical lessons for building a culture of excellence in the trades

-How to balance faith, values, and private equity expectations

-Why rest, rhythms, and renewal are essential for leaders to avoid burnout

If you’re a business owner, leader, or entrepreneur wondering how to align values with profitability and lead with both conviction and care, this episode will inspire and challenge you.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

What do you need to know about marketing as your business grows?

Mike Wilson may be the only person to ever go from electrician to Chief Marketing Officer of a company doing over $400M in home services.

Today, he leads marketing for Any Hour Group—managing 27 locations and 23 brands in electrical, plumbing, and HVAC.

But his path wasn’t easy.

-Fired during the Great Recession -Rebuilt his career through door-to-door sales (and built a team underneath him) -Returned to Any Hour to lead marketing at scale

Now, Mike knows exactly what it takes to market and grow companies at every level—from $3M local shops to $100M+ giants.

In this episode of The $100 Million Mindset with Todd Liles, you’ll learn:

-The marketing strategies that actually work as you grow -How to adjust your marketing at each stage of business growth -Why customer experience is the ultimate marketing tool -How to balance paid ads, brand, and word of mouth -The systems and leadership principles that keep growth sustainable

If you’ve ever asked, “What marketing do I need as I grow my business?” — this episode with Mike Wilson gives you the playbook.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

If you can’t build, lead, and keep a high-performance team, you’ll never scale your business, no matter how good you are.

In this episode of The $100 Million Mindset, Elmer Zubiate shares the exact leadership blueprint he’s used to recruit, develop, and retain top-tier talent. From hiring people who align with your culture to creating an environment where accountability and trust thrive, these are the strategies that keep the best from leaving.

You’ll learn:

-How to attract top talent that actually fits your culture -The leadership habits that inspire trust, loyalty, and peak performance -Retention strategies that work in the real world -How to create a winning environment where your team thrives long-term

Whether you’re leading a team of 5 or 500, this episode gives you the mindset and tools to create a culture where people want to stay and perform at their best.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

Building a $40M business sounds glamorous. The truth? It’s brutal. It’s messy.

And most people lose more than money along the way, they lose themselves.

In this raw and unfiltered episode of The $100 Million Mindset, Todd Liles sits down with Elmer Zubiate, who went from cleaning houses for $35 a day to running a $40M home services brand, without ever letting money become his master.

You’ll discover:

- The hard lessons from bankruptcy, failure, and rebuilding stronger than ever

- How Elmer fired his top salesman for lying to customers

- Why most companies sell their soul chasing fast growth, and how to avoid it

- The purpose-driven mindset that builds a legacy, not just a business

- Real leadership strategies to scale without sacrificing integrity

If you’re tired of fake “success hacks” and want the truth about what it really takes to build a lasting business, this conversation will shake you awake.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

Most leaders either chase growth or cling to values. Gus Antos built a $150 million company and never let go of either.

In this episode of $100 Million Mindset, Gus reveals the leadership philosophy behind Milestone’s explosive growth...and the soul that kept it grounded.

What's Inside:

• Why clarity matters more than charisma

• How to lead people with candor, not control

• What to do when great employees leave

• The difference between hiring hands… and building hearts

• And how faith shapes business without becoming a gimmick

If you’re growing fast and wondering if it’s worth the price, this is your gut-check.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

Most businesses brag about revenue. But Joe Strittmatter learned the hard way that revenue means nothing without profit and systems to protect it.

After losing his family’s HVAC business, Joe started over from zero and rebuilt it into a thriving operation by focusing on profit first and building solid systems.

In this episode of $100 Million Mindset, you’ll discover:

-Why chasing revenue can bankrupt your business

-The truth behind “Revenue is vanity. Profit is sanity.”

-How even small businesses can think like giants through systems

-Joe Strittmatter’s powerful comeback story

-Lessons from legends like Ron Smith and Ken Goodrich

-Practical steps to make your business profitable and sustainable

Don’t fall for vanity metrics. Protect your future with profit and systems.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

Private equity doesn’t have to be cold. It can be a partnership built on trust, simplicity, and real human connection.

In this episode of The $100 Million Mindset, Todd Liles & Alan O'Neill sit down with Collin Hathaway, an entrepreneur whose journey took him from Stanford’s campus to owning plumbing companies and leading private equity deals that reshaped the trades industry.

But Collin’s story is more than just business. It’s about the moments that test us, like surviving a heart attack at 36, navigating economic crashes, and learning that simplicity often beats complexity in life and deals.

What's Inside:

-Why private equity doesn’t have to be ruthless, and how real partnerships thrive

-How Collin left a high-profile career path to bet on the trades

-The power of keeping deals simple (and why whiteboards beat slide decks)

-Life lessons from health scares, betrayals, and market chaos

-Why the future of home services depends on leadership, culture, and organic growth, not just financial flips

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

Scaling your business isn’t about luck...it’s about mindset, marketing, and building the right community around you.

In this episode of The $100 Million Mindset, Todd Liles & Alan O'Niell sit down with industry icon Matt Michel to reveal what separates small contractors from those who grow into multi-million-dollar giants.

Matt shares powerful lessons from growing Service Nation and the Service Roundtable, including how to avoid shiny object syndrome, why community trumps price, and what life looks like after selling your business.

What's Inside:

-Why marketing is everything—and everything is marketing

-How great leaders step aside so their team can shine

-The mindset shift from a $2M contractor to a $20M contractor

-Why chasing every new tool or trend can stall your growth

-How community and connection create loyal customers beyond price

-The emotional reality of selling your business—and finding purpose afterward

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

In Part 2 of our in-studio conversation with legendary ad wizard Roy H. Williams, we go deeper than tactics. This is a raw, no-BS masterclass in what it really takes to build a brand that sticks.

Roy unpacks why emotional storytelling beats clever slogans, why most business owners don’t have the courage to lead their brand—and how your story can become your superpower.

You’ll hear the real reason he walked away from short-term marketing wins, how he finds clients with staying power, and what makes ads like Scudamore’s “Shield of Love” and Elmer’s tribute to his mom so powerful. Spoiler: these ads can’t be copied—and that’s the whole point.

Roy challenges entrepreneurs to stop hiding behind mascots and logos and start building something only they could create. Because if you’re not willing to be the face of your brand, maybe you shouldn’t be building it.

What's Inside:

-Why storytelling beats logic in high-ticket advertising -How to build a brand no competitor can steal -The trap of short-term wins and “click-chasing” -Why brand is more than a logo—it’s your values made visible -What makes an ad unforgettable (and unstealable)

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

He’s the Wizard of Ads, and he’s rewriting how you think about marketing.

In this episode of The Wizard of Ads, Roy H. Williams joins Todd Liles for Part One of a two-part masterclass on branding, belief, and building businesses that actually stand for something.

Roy isn’t talking fluff...he’s sharing the frameworks behind some of the most iconic campaigns in home services. From Morris-Jenkins to Eco Plumbers, every ad he creates starts with one mission: find the truth, make it human, and make it stick.

You’ll hear about Roy’s “Character Diamond” framework (used in every ad he writes), how he helps owners uncover the story hiding in plain sight, and why boring brands always fail—no matter how big their budget.

This is branding at its most real, raw, and resonant.

-Why belief comes before results—and how to borrow it when you need to -How to turn a company into a brand people root for -What makes stories powerful (and why you can’t fake them) -Why logos don’t matter—but character does -The truth about Roy’s favorite cheat code: human contradiction

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset