In this episode of 'The Creative Kind', Pip Brett from Jumbled shares her insights on developing a strong and authentic brand identity. Pip discusses her journey from starting a clothing store called Igloo 18 years ago to evolving into the multifaceted brand Jumbled, which includes an art, fashion, and interior store, business retreats, and a new holiday home, Sona Molong. She emphasises the importance of staying true to oneself and one's passions, rather than trying to please everyone. Pip touches on the challenges and benefits of managing multiple brands, the significance of social media in connecting with the audience, and the evolution of her brand over time. She firmly believes in the power of authenticity and how it helps in building a loyal community and offers practical advice to artists on balancing personal expression and professional branding.

Find Jumbled here and on instagram here

Find Sona Molong here

Find Jumbled loves fashion here

Artists mentioned:

Whitney Spicer 

Annie Everingham

Lottie Rae 

You can find the podcast here

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