This week we're discussing establishing and maintaining a successful brand identity. Having a strong brand can make the difference between a successful business and one that falls prey to the growing competition. Some might think that your brand identity is simply your logo and design of your website. However, as you can imagine, it goes far further than that.  Discussion Highlights:<ul><li>Identifying Your Customer </li><li>Competitive Research</li><li>The Hole Your Company Fills</li><li>Your Mission Statement</li><li>Tying in Visual Elements and Voice</li><li>Consistency Across Your Brand</li></ul>

This week we're discussing establishing and maintaining a successful brand identity. Having a strong brand can make the difference between a successful business and one that falls prey to the growing competition. Some might think that your brand identity is simply your logo and design of your website. However, as you can imagine, it goes far further than that. Discussion Highlights:Identifying Your Customer Competitive ResearchThe Hole Your Company FillsYour Mission StatementTying in Visual Elements and VoiceConsistency Across Your Brand

This week we're discussing establishing and maintaining a successful brand identity. Having a strong brand can make the difference between a successful business and one that falls prey to the growing competition. Some might think that your brand identity is simply your logo and design of your website. However, as you can imagine, it goes far further than that.&nbsp; Discussion Highlights:<ul><li>Identifying Your Customer&nbsp;</li><li>Competitive Research</li><li>The Hole Your Company Fills</li><li>Your Mission Statement</li><li>Tying in Visual Elements and Voice</li><li>Consistency Across Your Brand</li></ul>

Brand Identity Wins All in 2021

Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

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Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

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Brand Identity Wins All in 2021

Brand Identity Wins All in 2021

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