Dani Rathman is the artist, creator and founder of Pawfect Love. Lovingly crafted keepsakes to cherish your honoured pets. It wasn’t long ago that Dani was creating all sorts of handmade trinkets with no ambition to build a sustainable brand. But all that changed when her creations began sparking interest with a very specific niche. These days, Dani’s business is booming beyond her expectations, and she’s stepping confidently into a bright future for her much adored brand.

During this episode Dani and I explore:

Find Dani on Instagram, Facebook or head straight to her website

Click here to listen on: YouTube

In case you’ve been living under a rock, or tucked away at a silent retreat in the Snowy Mountains… the new Threads social networking app in a nutshell, is Zuckerburg’s answer to Twitter. And if you’re anything like me, that means nothing to you. Because I’ve never been on Twitter. Personally I’m a bit old fashioned when it comes to social media and prefer to keep my distractions to a minimum.

However, from a brand opportunity point of view curiosity got the better of me.

All of a sudden in the blink of an eye last week, we were seeing Threads conversations pasted into IG stories. And we wanted to be part of it. Over 100 million of us in fact!

FOMO is powerful my friends, but so is peer pressure. So if you’re still on the fence, chances are you might be feeling like the kid who didn’t get invited to the birthday party. Or maybe the shy one who was invited but isn’t sure if they’ll like it?

Listen to this episode for my personal experience with Threads, and how I think it will offer a new dimension to your brand personality.

Brand Alchemy LIVE is coming soon!

If you need a helping hand in establishing a rock solid brand foundation for your new venture, I’m very excited to announce that I’ll soon be running a LIVE round of my signature program, Brand Alchemy. I’ll reveal the exact dates soon, but in the meantime, 👉🏻click here to get yourself on the VIP waitlist👈🏻 to receive first access and extra goodies from me when the doors open.

Click here to listen on: YouTube

It’s about time we have a heart to heart. Because I know there are many of you in our podcast community who either want to start a business, or you have a new idea to implement to GROW your business… but something is holding you back.

I’m going to make this short and sweet. Because I want it to be clear that *something* is most likely either your ego, your circumstances, perfectionism or the natural fear that is roused when we even so much as think about getting outside our comfort zone.

Let’s explore what it takes to smash through your inhibitions and set you on a trajectory of business success.

Brand Alchemy LIVE is coming soon!

If you need a helping hand in establishing a rock solid brand foundation for your new venture, I’m very excited to announce that I’ll soon be running a LIVE round of my signature program, Brand Alchemy. I’ll reveal the exact dates soon, but in the meantime, 👉🏻click here to get yourself on the VIP waitlist👈🏻 to receive first access and extra goodies from me when the doors open.

Click here to listen on: YouTube

Whether you’re service or product based, at some point price increase is inevitable, no matter how uncomfortable it feels! But it’s also a scary prospect! What if you scare people off? What if your customers dry up? Of course there is risk involved in doing anything that potentially disrupts or influences the flow of customers to your business, but if you leave it too late, there is also a chance you’ll be left behind. And when you finally DO realign your pricing, it will come as a rude shock to your customers.

So lovely, put on your big girl panties and let’s explore five signs it’s time to increase those prices!

Click here to listen on: YouTube

Everybody knows you need a logo. No brainer, right? And obviously to even create a logo for your business you need a colour palette and at least one font. I mean… how hard can it be? Right? Riiiiight?

But then, why do you feel like something is missing? Why do you feel like your brand graphics are boring, ho-hum, standard and decidedly mediocre?

It’s because, my dear friend, there IS something missing. In fact, there’s quite a bit missing. You don’t just need a logo to communicate your brand personality visually. What you need is a jam-packed, overflowing toolkit of resources that sing your brand’s praises with a billion creative combinations that still scream cohesiveness and consistency.

If that makes your brain boggle, I’ve got you. Grab a cup of chai, sit back with your favourite winter blankie, and get ready to unlock the secrets of building a killer brand toolkit!

Click here to listen on: YouTube

When was the last time you checked in with your brand?

Be honest with yourself. Because your brand is not just a set and forget kind of thing. It’s not a tick in the box and you’re done.

If you’ve experienced a disconnect with your audience (for example, low engagement on social media, slower than usual enquiries or less website conversions), or you yourself have been feeling a little foggy or out of touch with the brand you’re projecting… it’s time for a brand review.

Today, we're going to dive into an insightful world, with my five minute brand review process. Enter with curiousity, leave with clarity.

Click here to listen on: YouTube

It’s my turn to grace the interview chair! My beautiful friend Sandra Julian interviewed me a while ago on her podcast, Business Your Way. It was an insightful journey into how my own business has evolved incredibly over the past few years from branding studio to mentoring through a suite of digital products!

It blows my mind how much my brand has evolved over the past few years, and even more so since we recorded this in November 2021!

Find out:

Find Sandra on Instagram, Facebook or head straight to her website

Click here to listen on: YouTube

Jim Rohn famously said: "You are the average of the five people you spend the most time with."

And it’s true. But in this episode, let’s explore this outside of the cliché.

It’s not necessarily the actual people you’re spending time with that are influencing you, but their attitudes, mindset, actions, choices, behaviours, values and culture that make the difference.

Let’s explore how you can proactively minimise input and time spent with the wrong people, and focus on surrounding yourself with a success circle that helps you maximises your potential.

P.S. Enrolments are now OPEN to my nurturing and empowering six month mastermind of like-minded women committed to achieving purpose-driven goals and living their best quality life, The Kindred Collective. 👉🏻 CLICK HERE TO JOIN!

Click here to listen on: YouTube

Kate McDonald is an E-Commerce Coach and Product Launch Expert who has scaled multiple businesses to six figures with her signature launch strategies.

She helps women turn their impactful products into lifelong profits using social media and organic marketing (that means no ads, ladies!) that doesn't feel sleazy.

I loved chatting with Kate about her incredible 7 year journey in business. Here’s what we explore in this episode:

Find Kate on Instagram, Facebook or head straight to her website

Click here to listen on: YouTube

Imagine you're looking for a particular service provider. You start by doing some research online, maybe checking out a few different websites or social media accounts. As you learn more about the different options, you start to form an opinion and eventually make a decision about which business you want to engage with. In basic terms, this pathway is what’s called ‘the customer journey’.

Enhancing your customer’s pathway through various touch points, leading them on a journey that points towards working with you or purchasing your products can help you:

1. Build trust and loyalty with potential buyers

2. Increase customer satisfaction and brand loyalty

3. Boost your brand's reputation and word-of-mouth marketing

4. Gain valuable insights into your audience's needs and desires

5. Improve your overall business results and profitability

So let’s explore five ways you can enhance your customers’ journey, and impact your brand growth!

Click here to listen on: YouTube