Brand Matter

Neuropsychological priming.

If we lost you already, that’s okay. Dr. Kate Price, founder of DKP Consulting, and Eric White, founder of Revealed, are here to explain how you can use neuroscience to your advantage in your sales, marketing and culture.

Whether you’re considering change within your company or your external brand, these experts have you covered.

You’ll learn how to create a consistent “why” across your company, use neuroscience to improve culture and customer experience, and why brand ambassadorship is critical in your sales and marketing strategies.

Brand erosion.

It’s that creeping, sneaky way your brand’s value can sometimes just…fade.

You should’ve done more, taken care of this, met with this stakeholder…and suddenly, the brand equity you’ve built up—read: trust and value in your offering—has eroded away and your client is moving on.

Yikes, right? But good news—brand erosion isn’t permanent.

Listen in to Vince and David as they break down some of the telltale signs of brand erosion, and how you can avoid (and fix) it.

What connects your company's internal and external experiences?

Brand harmony.

Brand harmony is hard to achieve, but John Wechsler and Mike Harmon from Spokenote have figured it out. They’ve leaned into their core values to impact internal processes and external experiences. Creating, as John would say, brand nirvana. Consistent, meaningful brand experiences are key to creating sustainable growth.

Conversely, brand erosion can stop a business in its tracks. Listen in as Vince and David dive into the impact of brand harmony on a fast-growing company.

Brand experience. The concept encompasses a whole lot more than a logo, a website, and a list of core values. The brand experience makes or breaks someone’s decision to buy. Taking the time to determine brand experience is critical for closing deals, attracting talent, and building a following. In this episode, Vince and David define what brand experience is, the questions to ask your prospects, and why understanding the emotion behind it all matters.

You’ve heard the debate before: "Marketing’s job is to get me more leads." "Sales doesn’t use anything we create." "What does it matter if no one understands the brand?" Hosted by lifelong marketer Vince Freeman and lifelong salesperson David Schweisthal, Brand Matter is a show connecting the dots between sales and marketing. Because the truth is...it’s all about that brand. Proudly sponsored by HardingPoorman and Miles Printing. Join us weekly for new episodes, coming soon. And in the meantime, connect with Vince and David: Vince: LinkedIn / Email David: LinkedIn / Email