Brand Matter

On this episode, we’re joined by Lara Heimann, a physical therapist and yoga teacher who founded her own method of the practice creating a new category within the industry. Lara shares her experience of rebranding her studio and emphasizes the importance of branding in creating a strong identity for a business.

Lara's goal is to educate and empower people to take care of their bodies and develop movement patterns that can rewire the brain and improve brain function. But how is she going to do that? Through a well-developed brand ecosystem that meets people where they are, listen in to learn more.

Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/  Connect with David: https://www.linkedin.com/in/schweisthal/

Promo is not a four-letter word. In fact, it's a foundational piece of brand communication and the number one most requested resource among people being advertised to.

Listen in as our hosts, Vince Freeman and David Schweisthal, break down the myths and mistakes marketers trip over regarding promotional products and apparel. Along the way, you'll pick up critical strategies for finding new uses for existing ideas and learn how strategic promo items can help achieve goals.

Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/  Connect with David: https://www.linkedin.com/in/schweisthal/

Dr. Kate Price, founder of DKP Consulting and author of “Taming the Culture Tiger,” is back to share her insights on employee engagement, measuring it accurately, involving people in decision-making processes, and pitfalls to avoid. Listen in as we discuss where salespeople have an opportunity to lead their team to success and how social media has impacted corporate transparency and perception. Tune in to hear valuable insights on navigating workplace culture and engagement.

• Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/
• Connect with David: https://www.linkedin.com/in/schweisthal/
• Check out our earlier episodes with Dr. Kate Price: The Art and Science of Brand Harmony, Using Neuroscience to Your Advantage in Your Sales, Marketing, & Culture and Why Your Brand is Out of Your Hands

When the culture behind closed doors matches the one a company promotes, that contributes to brand harmony. And yet, cultural change is hard, which means many organizations aren’t putting in the effort. 

Dr. Kate Price, founder of DKP Consulting and author of “Taming the Culture Tiger,” joins us for a two-part conversation. Listen in to the first installation for her straightforward analysis of the art and science of culture and how to equip leaders for change.

• Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/
• Connect with David: https://www.linkedin.com/in/schweisthal/
• Check out our earlier episodes with Dr. Kate Price: https://podcasts.apple.com/us/podcast/brand-matter/id1638184951?i=1000580021088https://podcasts.apple.com/us/podcast/brand-matter/id1638184951?i=1000581497280

Maintaining brand harmony is hard enough, but when you factor in common misconceptions surrounding a passion-filled subject, the stakes are even higher. Donna Casamento, CEO of IndyHumane, joins Vince and David in this episode to talk about navigating the murky waters of non-profit marketing.

It’s in the name, so it should be no surprise that one of IndyHumane’s core ideals is to be humane to people, pets, and partners—but deep-seated misunderstandings have called that value into question.

Listen in as Donna breaks down how she’s dispelling myths about her organization’s brand and reminds us of the power of words.

Learn more about IndyHumane: https://indyhumane.org  Connect with Donna Casamento: https://www.linkedin.com/in/donna-casamento-890a74a/ Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.linkedin.com/in/schweisthal/

You have a personal brand. Period. Question is, are you the one driving it, or are you letting people come to their own conclusions?

In this episode of Brand Matter, Vince Freeman and David Schweisthal discuss the biggest shared challenges faced by marketing and sales, both present and future. Top of mind for both industries is actively crafting your personal brand in an authentic way that lines up with everything else a person can find in our age of information. Then, of course, there’s the advent of AI and understanding that your product is actually strategy… Listen as Vince and David discuss how they’re handling those hurdles and share their thoughts on how to work together to create brand harmony.

Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/  Connect with David: https://www.linkedin.com/in/schweisthal/

The evolution of the sales and marketing landscape has changed dramatically over the years due to access to the internet. Before, there was a specific process to both sales and marketing, but now they have developed into new techniques due to the constant disruptors in the world today.

In this episode of Brand Matter, Vince Freeman and David Schweisthal discuss the changes in sales and marketing, reflect on the past and discuss how the landscape has evolved and continues to evolve throughout the years.

Listen in for:

[Sales]: One thing that hasn’t changed from the very beginning of the sales evolution is people don’t want to be sold. With technology at our fingertips, it makes it easy for people to look up information about a product. Sales people need to adapt and change their techniques to still sell, without it feeling like they are “selling.”

[Marketing]: As years go by, new technology comes out that has disrupted the marketing landscape - from Hulu offering a “no ads” plan to Amazon spoiling everything. New strategies have been developed from year to year, and will continue to change for the future.

Are salespeople really salespeople? Or are they problem-solvers? What about marketers? They’re more than what their title says, and Wendy Miles does a great job at identifying who they are in her business.

Wendy, President of Miles Printing Corporation, joins Vince and David on this episode of Brand Matter and talks about howMiles Printing partners with clients through a unique braind-first approach by meeting their marketing goals and needs while creating authentic relationships. Listen as Wendy shares the unique, brand-focused approach that Miles Printing Corporation takes on sales and marketing, and their experience as a woman-owned, diverse business.

Listen in for…

[Sales]: A salesperson is just not a salesperson. They're problem-solvers. Their goal should be to create approaches based on a spirit of inquiry and empathy, make things easier for people, and create a worry-free experience.

[Marketing]: 80% of consumer buying is done by women. Because women tend to be more empathetic, this provides an opportunity for them in marketing to have a competitive advantage over other players in the marketplace.

Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.linkedin.com/in/schweisthal/

Now is the time to become our most authentic selves in life, our jobs, and on social media to show people that our lives are unique, different, and are NOT computer generated. That’s exactly why Vince and David set out on a 30 Day LinkedIn Posting challenge…and it’s finally time for an update!

Listen as hosts, Vince Freeman and David Schweisthal, unpack their personal experiences through the 30 day LinkedIn challenge - how it shaped their perception of authenticity and how it guides how they operate today. Let’s unpack the #BrandMatter30DayChallenge!

Listen in for…

[Sales]: They key to sales success: Authenticity and transparency through LinkedIn, articles, or any methodology to build your brand.

[Marketing]: As marketers, we constantly have to be looking ahead and finding new ways to be disruptors in the market. Change is happening everyday. We can’t have our heads buried in the sand!

Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/ Connect with David: https://www.linkedin.com/in/schweisthal

Artificial intelligence is probably one of the most disruptive things we’ve seen in the market…and it’s leading a lot of people (including us) to ask: is it a tool that can be used authentically?

Listen to Vince and David as they speak about AI and the effects that it has on business and learn how to use this disruptive market factor to fuel your authenticity.

Listen in for…

[Sales]: As much as you use AI for sales, it all comes down to trust. And trust is built when you physically do your homework, research, and develop connections with people - NOT relying on AI to do all of that for you.

[Marketing]: The desire for authenticity is going to continue to grow for marketing due to the lack of soul that AI has. People want unique content that is different and has purpose.

Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/

Connect with David: https://www.linkedin.com/in/schweisthal/