Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. 
Over these last few months, public authorities have warned citizens about the alarming increase in the lethality and availability of counterfeit prescription pills. These counterfeit drugs are mass-produced by criminal drug networks in labs, deceptively marketed as legitimate pills, and sometimes even killing unsuspecting or vulnerable individuals.

Fueled by easy Internet sales, global supply routes, and minimal effective punishments, counterfeit prescription drugs have become an exploding industry worth over US $75 billion a year worldwide, and at the same time, a massive economic, social, and public health issue. This trend has been reinforced by the COVID-19 pandemic, which fueled a global demand for medical supplies and medications.

What is the reality of this underground market at the global scale? How big of a threat are fake medications? What are the impacts, from an economic perspective as well as social and healthcare perspectives? What is the role of international organizations such as Interpol, focused on fighting criminal acts?

Our guest is Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, the global network of police forces representing 194 member countries, making it the world’s largest police organization, sharing data on crimes and criminals. 

Mr. Corcoran joined INTERPOL in 2018 and is now responsible for overseeing several of its organized crimes programs, including Environmental Security, and Illicit Goods and Global Health. Most recently, he has been in charge of leading INTERPOL’s worldwide fight against COVID-19-related crime. He has over 30 years of experience in law enforcement and spent the majority of his career in the Irish Counter Terrorism Unit and the Irish National Economic Crime Bureau. 

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
About Rory Corcoran: https://www.linkedin.com/in/rory-c-051685195/

Also of interest:
Fake medicines (interpol.int)

INTA Report: Addressing the Sale of Counterfeits on the Internet: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf

Fake drugs: How bad is Africa’s counterfeit medicine problem? - BBC News

DEA Issues Public Safety Alert on Sharp Increase in Fake Prescription Pills Containing Fentanyl and Meth

Global operation sees a rise in fake medical products related to COVID-19 (interpol.int)

Successful drug seizures leaves our community a safer place – Long | Department of Justice (justice-ni.gov.uk)

Counterfeiting of Drugs in Africa: current situation, c

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Eran Kahana
https://www.linkedin.com/in/erankahana/
http://www.maslon.com/ekahana

Also of interest
INTA: “A Guide to Building an Intellectual Property Rights Coordination Center”
(link to
https://www.inta.org/TopicPortal/Documents/National%20IPR%20Center%20Paper.pdf)

World Intellectual Property Organization: “Cybersecurity and the Theft of Intellectual Property Online”
(link to https://mmun.files.wordpress.com/2017/08/wipo-a-final-pdf.pdf)

INTA Data Protection Committee
(link to https://www.inta.org/Committees/Pages/DataProtectionCommittee.aspx)

The Center for Internet and Society at Stanford Law School
(link to https://cyberlaw.stanford.edu/our-work/topics/cybersecurity)

InfraGard, a partnership between the FBI and the private sector
(link to https://www.infragard.org)

While counterfeit goods are available almost everywhere online and offline, manufacturing and exportation is highly monopolized by a handful of countries. In the United States, the Department of Homeland Security reported seizures of counterfeit goods at U.S. borders have increased tenfold over the past two decades, with nearly 90 percent of seized products in 2018 arriving from mainland China or Hong Kong SAR, China. 

The most recent trade deal between the United States and China, in 2020, requires both countries to combat the prevalence of counterfeit or pirated goods, advocating for effective enforcement actions when private platforms fail to prevent intellectual property (IP) infringement. 

 What do the counterfeiting dynamics look like today, and have they evolved over recent years? What is the role played by China? How are recent infrastructure projects, and particularly the new Silk Road network of trade routes connecting China and other regions, changing the conversation?

The guest of this new episode of Brand&New, Toe Su Aung, is the co-founder and director of Elipe Limited, a consultancy firm based in London, UK, that provides strategic government relations, corporate affairs, and communication services, including advising companies on the protection of their intellectual property. Before setting up this company, Ms. Aung spent 20 years at British American Tobacco, where she carried out a variety of roles, including leading the legal and corporate affairs teams on IP protection and policy issues, as well as driving global strategies for addressing illicit trade. 

In addition, she has been an active INTA member for more than 15 years, including serving as the Association’s president in 2013. Currently, she is chair of the INTA Foundation.  

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

This episode of Brand&New is sponsored by  Wan Hui Da IP.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Toe Su Aung (link to https://www.elipe-global.com/who-we-are.php and https://www.linkedin.com/in/toe-su-aung-240a8b2/?originalSubdomain=uk)

Also of interest

https://www.inta.org/events/2021-annual-meeting/
https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf
https://www.inta.org/fact-sheets/counterfeiting-intended-for-a-non-legal-audience/
https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/
https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA-Gen-Z-Insights-China-Report.pdf
https://www.inta.org/inta-board-adopts-resolutions-to-strengthen-anticounterfeiting-enforcement/
https://www.inta.org/about/inta-foundation/
https://globalinitiative.net/analysis/bri-crime/
https://www.cnbc.com/2020/02/28/small-businesses-are-pushing-trump-to-fight-chinese-counterfeits.html
https://www.etftrends.com/china-insights-channel/new-silk-road-chinas-belt-road-initiative/

While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and anonymous part of the Internet not accessible via standard browsers or search engines. The dark web has built a solid reputation for being an ideal forum for cybercriminals, offering them anonymity and a global platform to plan and launch cyberattacks or more generally carry out illegal activities.  
Our guest, Andrew J. Grotto is Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University, Stanford, California, USA. Also at Stanford, he is a William J. Perry International Security Fellow at the Center for International Security and Cooperation, and a Research Fellow at the Hoover Institution, with research interests focused on the national security and information technology innovation.
Previously, he was the Senior Director for Cybersecurity Policy at the National Security Council, The White House in both the Obama and Trump Administrations in the United States. He helped shape and drive the implementation of President Obama’s Cybersecurity National Action Plan, and was the principal architect of President Trump’s cybersecurity executive order, “Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure”. His portfolio spanned a wide range of cyber policy issues, and he also coordinated development and execution of technology policy topics with a nexus to cyber policy, such as encryption, surveillance, privacy, and the national security dimensions of artificial intelligence and machine learning. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
About Andrew Grotto (link to https://www.linkedin.com/in/andrew-grotto-2534b510a/ and https://cisac.fsi.stanford.edu/people/andrew-j-grotto)

Also of interest:
- CNN Business, Article from Andrew Grotto "Our Lax Cybersecurity Policies put our Elections and our Data at Risk" (link to https://www.cnn.com/2019/07/31/perspectives/cybersecurity-elections-technology/index.html)
- World Trademark Review: Protecting your Brand in the Depths of the Dark web" (link to https://www.lexology.com/library/detail.aspx?g=4421ece4-dc82-4c82-b3b8-c644a56f6453)
- INTA: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-) reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA TO-GO: Data Privacy 101—How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy (h

Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sale and purchase of consumer goods has indeed fueled a rapid increase in the trade of counterfeit products around the world. No retail products seem to be spared: from cosmetics to electronics, clothing and accessories, automotive parts, and even pandemic-related medical supplies. While we usually discuss the issue of counterfeiting in the context of large international groups, often in the luxury sector, with extensive brand portfolios, in practice, smaller brands may also be the targets and victims of this crime – with very high costs, too, for their business in the short and long run. 

What are the risks – for the revenue, the business, the brand – associated with counterfeiting as it relates to small and medium-sized enterprises (SMEs)? What can be done, realistically, to prevent fakes and to remove them after they appear on the market? What about e-commerce platforms: is counterfeiting a necessary evil?

Our guest is an expert in brand protection and practical anti-counterfeiting strategies especially as they apply to SMEs. Philippe Van Eekhout, a lawyer, is the CEO of ContrAtak, where he develops and implements impactful strategies to overcome counterfeiting- related issues, with a focus on serving SMEs. Prior to founding ContrAtak 15 years ago, he worked for LVMH Fashion Group as its Asia-Pacific anti-counterfeiting coordinator, and for the French company BIC as IP manager. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

This episode of Brand&New is sponsored by  Wan Hui Da IP.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Philippe van Eeckhout (link to https://www.linkedin.com/in/contratak/?originalSubdomain=fr and https://www.plass.com/en/expertises/anti-counterfeiting)

Also of interest:

INTA’s 2021 Annual Meeting Virtual+: Enforcement and Anticounterfeiting track (November 17, 2021)   (link to www.inta.org/2021AM)

INTA: Addressing the Sale of Counterfeits on the Internet (link to: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf)

INTA Fact Sheet on Counterfeiting  (link to: https://www.inta.org/fact-sheets/counterfeiting-intended-for-a-non-legal-audience/)

INTA: Gen Z Insights: Brands and Counterfeit Products (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/)

 INTA Board Adopts Resolutions to Strengthen Anticounterfeiting Enforcement (link to:

Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z.  This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future.  That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes toward counterfeit products. Brand&New's guests are well-versed in this demographic and others.
​Andrea Gerosa is a true entrepreneur, who started working with and for young people 17 years ago.  He is the Chief Thinker and Founder of a think tank called Think Young, focused on the young generation and new trends, based in Brussels, Belgium and present in other countries. Andrea also leads a consulting company focused on student housing and other ventures.
Cynthia Smuzynska is IP Counsel at Gilead Sciences, a biotech company of 11.000 people specialized in the development and distribution of innovative therapeutics treating notably HIV and hepatitis, based in San Francisco, California.  She helps manage Gilead's trademark portfolio worldwide and is involved in anti-counterfeiting efforts.  She was before in private practice, at Cooley LLP.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Andrea Gerosa (link to https://www.linkedin.com/in/andreagerosa/ and https://www.thinkyoung.eu)

About Cynthia Smuzynska (link to https://www.linkedin.com/in/cynthia-smuzynska-06610130/)

Also of interest:
- INTA new attitudinal study "Gen Z Insights: Brands and Counterfeit Products" (link to www.inta.org/impactstudies, http://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights_Global.pdf and https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)
- New York Times Article about Gen Z (link to https://www.nytimes.com/2018/01/23/style/generation-names.html)
- Harvard Business Review Publication about generations X, Y & Z (link to https://hbr.org/2017/08/a-survey-of-19-countries-shows-how-generations-x-y-and-z-are-and-arent-different)
- Pew Research Center Publication about millennials and Gen Z (link to https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/)

As the world begins to adjust to the short and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets while simultaneously raising funds to ensure a continuation of operations and a growth of their business and customer base. In particular, the sudden drop in revenues created acute liquidity shortages about a year ago, threatening the survival of many viable businesses. Having in mind this very challenging context, how do brands factor in and create value to support SMEs’ growth process? How can they increase brand value and leverage it for growth? What are the main considerations that impact a small business’s successful search for investors and funding? Do intellectual property (IP)-related issues factor in a bank’s lending decisions? How can SMEs be proactive in this respect? To discuss these issues, Brand&New welcomes two renowned guests with first-hand experience in business growth through financing.

David Haigh is the founder and CEO of Brand Finance plc, one of the world's leading branded business valuation and strategy consultancy. Brand Finance, based in London, UK, helps clients solve brand challenges using financial valuation techniques and advanced market research analysis to deliver value-based insight and recommendations to assist with strategic decision making. Before launching Brand Finance in 1996, Mr. Haigh worked in international financial management, moving then to Interbrand as director of brand valuation in its London-based global brand valuation practice. He has over 30 years’ experience in brand valuation consulting, and is a regular speaker at financial, brand, and tax conferences worldwide and at the London and Oxford Business Schools.

Joy Macknight is finance writer and editor at The Banker, the well-established UK-based website covering global banking and finance. Prior to joining The Banker in 2015, she spent more than 15 years as a writer and editor specializing in the banking and fintech industries at various financial news companies, including Profit & Loss, Treasury Today, and GTNews. In addition, Ms. Macknight serves on the advisory board of the Fintech Circle Institute, a peer-to-peer online learning platform designed to empower finance professionals with the necessary digital skills to adapt to the rapidly changing industry. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

This episode of Brand&New is sponsored by  Kalamaras Law Office.

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Joy McKnight (link to https://www.linkedin.com/in/joy-macknight-1079b112/?originalSubdomain=uk)

About David Haigh (link to https://www.linkedin.com/in/david-haigh-1614684/?originalSubdomain=uk and https://brandfinance.com)

Also of interest 

https://www.thebanker.com/
https://brandfinance.com/insights/brand-strategy-why-should-i-value-brand  
https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/Brand-Value-Special-Task-Force-Report-Executive-Summary-1.pdf
https://www.inta.org/why-is-brand-value-important-for-trademark-professionals/
https://www.inta.org/events/2021-brand-resilience-risk-recovery-and-the-future-of-the-brand-practitioner-confere

What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of automation—in the relationships between in-house clients and their law firms. Founded 10 years ago, AdvanceLaw, focuses on management and strategy advice for legal professionals, and gathers a group of about 250 general counsel who are working together to share best practices and information on external counsel.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Firoz Dattu (link to https://www.linkedin.com/in/firozdattuadvancelaw/)
About AdvanceLaw (link to https://www.advancelaw.com/commentary) 

Also of interest:

About the INTA’s 2019 Asia Conference: Brands in Changing Times (link to https://www.inta.org/Programs/Pages/2019Asia_Overview.aspx)
About the State of Law Firm Innovation 2018 (link to https://www.law.com/2019/01/23/the-state-of-law-firm-innovation-2018/)
About measuring law firms relationships (link to https://www.law.com/corpcounsel/almID/1202792672714/)
About legal practice management in general (link to https://www.law.com/topics/legal-practice-management/)
Report from the Financial Times about innovative lawyers (Europe) (link to
https://www.ft.com/reports/innovative-lawyers-europe)
About innovative law firms and information flow (link to https://abovethelaw.com/2017/12/if-a-tree-falls-in-biglaw-and-no-one-hears-it-does-it-make-a-sound-meet-firoz-dattu/)
INTA Daily News (page 4): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf 
INTA Daily News (page 10): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf

Considering small- and medium-sized enterprises (SMEs) from an intellectual property (IP)perspective, it is all the more critical that SMEs don’t play by the same rules as larger businesses. Indeed, SMEs and larger firms in the European Union perform very differently with regard to their ownership and use of IP rights (IPR). 

The European Patent Office (EPO), based in Munich, Germany, recently reported that, although only a smaller proportion of SMEs (9%) own or use patents, trademarks, or designs when compared to larger firms (60%), the advantage that these IPRs provide in terms of revenue per employee is far greater for SMEs (+68%) than for larger firms (+18%). Understanding the role, impacts, and challenges associated with IP assets in the SME context is therefore necessary to design successful R&D, branding, and financial strategies – whether from a policy perspective or at the company-level.

Brand & New’s guest is EPO Chief Economist Yann Ménière, who joined the Office in 2016. Though currently on leave as a result of his role with the EPO, Mr. Ménière is professor of economics at MINES ParisTech, in France, where he led the chair on "IP and Markets for Technology." His research and expertise relate to the economics of innovation, competition, and IP. In recent years, he has been focusing more specifically on IP and standards, markets for technology, and IP issues in climate negotiations., He has written articles for academic publications as well as a number of policy studies for the European Commission, the French government, and other public organizations. In addition to MINES ParisTech, he is still teaching the economics of IT standards at Imperial College Business School and the economics of IP law at the Law School of Université Catholique of Louvain in Belgium.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

This episode of Brand&New is sponsored by Appdetex.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Yann Ménière (link to https://www.epo.org/about-us/services-and-activities/chief-economist.html)

Also of interest:
European Patent Office (https://www.epo.org/service-support/publications.html?pubid=225#tab3)
High-Growth Technology Business Forum (https://www.epo.org/news-events/events/conferences/2021/high-growth-technology-business-forum.html)
European Inventor Award 2021 (www.inventoraward.org)
INTA: For SMEs (https://www.inta.org/resources/for-smes/)
INTA Pro Bono Clearinghouse (https://www.inta.org/resources/pro-bono-clearinghouse/)
Brand Value Special Task Force Report (https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/Brand-Value-Special-Task-Force-Report-Executive-Summary-1.pdf)
Brand & New: SMEs—Navigating IP Issues, a Discussion Between an Entrepreneur and His IP Counsel (https://www.inta.org/podcast/smes-navigating-intellectual-property-issues-a-discussion-between-an-entrepreneur-and-his-ip-counsel/)

Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey.  

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further

About Regina Polanco  (link tohttps://www.linkedin.com/in/regina-polanco-6a989a76/)

About Pyrates (link to: http://pyratessmartfabrics.com)

Also of interest

- INTA's 2021 Annual Meeting Virtual+ Track on Building a Better Society Through Brands (link to www.inta.org/2021am)

- INTA "For SMEs" Resources (link to https://www.inta.org/resources/for-smes/)

- Brands & CSR Survey Report (link to https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)

- INTA To-Go: The B Corp--Should Your Brand Get Certified (link to https://learning.inta.org/products/the-b-corp-should-your-company-get-certified#tab-product_tab_speakers)

- Trademark Basics: A Guide for Business (link to http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf)

- INTA Fact Sheets (link to http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx

- Trademarks Matter in Business – Here’s Why (link to http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx)

- Forbes: 10 Intellectual Property Strategies for Technology Startups  (link to https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b)