Brand & New

With computer-generated artwork, streaming platforms licensing models, artificial intelligence tools in need of an increasing amount of input data to deliver better predictions, copyright law and protection seem as challenging as trademark law these days, if not more. These challenges are unfolding in a period marked by acute political, social, and legal uncertainty, an ongoing pandemic, a new U.S. Administration, and recently appointed U.S. Supreme Court Justices—just to name a few developments from 2020 that are setting the stage for 2021 and beyond. In this context, it is no surprise that creators and copyright holders fear for their interests and look for advocates and champions. 

Copyright is an important topic for INTA. The Copyright Committee has been advocating on behalf of copyright owners, notably by monitoring and analyzing copyright cases, legislation, and regulation in various jurisdictions. In the U.S., the national copyright system is administered centrally by the Copyright Office, which promotes creativity and free expression by administering the U.S.'s copyright laws.  The Copyright Office also provides advice on copyright law with a real sense of leadership to Congress, federal agencies, the courts, and the public.

Our guest, Shira Perlmutter, the 14th U.S. Register of Copyrights, has served in this position since October 2020.  She is the director of the U.S. Copyright Office, the principal advisor to Congress on national and international copyright matters, and one of the key leaders and institutional representatives overseeing copyright law and policy. 

Previously, Ms. Perlmutter was chief policy officer and director for international affairs at the United States Patent and Trademark Office (USPTO). She has served as a policy advisor under the Secretary of Commerce and has overseen the USPTO’s domestic and international intellectual property policy activities. Before joining the USPTO, she was executive vice president for global legal policy at the International Federation of the Phonographic Industry, and she spent some time with AOL Time Warner as vice president and associate general counsel for intellectual property policy. She also worked at the World Intellectual Property Organization as a consultant on the copyright issues involved in electronic commerce. 

Ms. Perlmutter shares her incredible wealth of experience, both domestically and internationally, as well as her vision for the Copyright Office and copyright protection generally.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Shira Perlmutter (link to https://www.copyright.gov/about/leadership/shira-perlmutter.html)

Also of interest:

https://www.copyright.gov/events/copyrightofficepresents/celebrating-creativity/
https://www.copyright.gov/policy/section512/
https://www.inta.org/copyright-committee-update-a-cross-jurisdictional-look-at-criminal-copyright-enforcement/
https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Copyright-Protection-for-Logos-An-International-Chart.pdf
https://www.inta.org/podcast/justice-ru

What does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world? 

In this third episode of our Women's Empowerment in IP series, Myrtha Hurtado Rivas, the Global Head of Trademarks and Domain Names at Novartis International AG, Basel, Switzerland, talks about gender equality in the legal profession today. At the pharmaceutical company for more than 14 years and currently the chair of  INTA’s Anticounterfeiting Committee, she discusses some of the lessons she learnt in her own personal path to the top of the group’s IP legal department, and future opportunities for the IP profession to maintain the momentum for change for women and other minorities.

Of note, Novartis AG recently released its 2020 preferred panel of global and U.S. law firms with strict staffing requirements to help create a more diverse legal profession. Each of the firms on the panel committed to having females, racially/ethnically diverse professionals or members of the LGBTQ+ community provide no less than 30 percent of associate time and 20 percent of partner time.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Myrtha Hurtado Rivas (link to https://www.linkedin.com/in/myrtha-hurtado-rivas83b3204/?originalSubdomain=ch) 

Also of interest:

- International Trademark Association: “The Women’s LeadershIP Initiative”  (link to https://www.inta.org/Press/Pages/The_Womens_LeadershIP_Initiative_0320.aspx)
- INTA Insights : Myrtha Hurtado Rivas on Trademarks (https://www.youtube.com/watch?v=2jORkbBbCek)
- Forbes: "How IP Rights Empower Women" (link to https://www.forbes.com/sites/lorenzomontanari/2018/04/26/how-ip-rights-empower-women/#7f464a296e73)
- Managing IP: "IP Counsel Reflect on Gender Phallenges and progress (link to https://www.managingip.com/Article/3863249/International-Womens-Day-IP-counsel-reflect-on-gender-challenges-and-progress.html)
- American Bar Association: "Making Strides Towards Gender Equality in the Legal Profession” (link to https://www.americanbar.org/groups/business_law/publications/committee_newsletters/bcl/2019/201902/fa_7/)
- IP Watchdog: “Are Women Under-Represented in IP Litigation?” (link to https://www.ipwatchdog.com/2018/02/07/women-under-represented-ip-litigation/id=93243/)

It is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesses make decisions to develop a new product, to launch a new brand, to hire employees with niche skills, to invest in repository infrastructure, etc.

While international groups and large companies often have resources handy to address IP issues, whether in staff, time, or cash, it is much less the case for small- and medium-sized enterprises (SMEs) that are often late in factoring in these considerations. However, spin-offs, small startups and other SMEs increasingly depend on large firms or companies as suppliers or customers, for venture finance, for knowledge and product development, and for opening new markets. This actually makes it even more critical for SMEs to know how IP works, so that they can better protect and defend their rights throughout their development and to make sure they don’t base part of their development on IP assets they are not fully free to use.

Our two guests share their respective experiences on SMEs navigating IP issues in an ever-innovating world, both from the business owner side and from the IP counsel side.

Our first guest is Alexandre Koiransky, the founder of FAIR, which is a leading 12-year-old fair-trade liquor brand built on a mission to support small farmers in developing economies. Prior to this, he co-founded another startup, which he successfully sold. A true entrepreneur at heart, he is also a partner with WeLike StartUp, which is a startup incubator and a platform of resources for innovative companies.

Our second guest is Annick Pairault. Annick is an attorney specializing in IP, and partner with Paris, France based law firm Ab Initio. She advises clients across a broad spectrum of sectors and focuses on trademark law, distinctive signs, brands, copyrights, domain domains, and unfair competition. She is FAIR’s IP counsel.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Alexandre Koiransky (link to https://www.linkedin.com/in/alexandre-koiransky-756b913/)

About Annick Pairault (link to http://www.abinitio.eu/ab_initiobase_equipe_e/)

Also of interest:

- Entrepreneur: Protecting your IP as a Small Business (link to https://www.entrepreneur.com/article/355187)
- INTA: For SMEs (link to https://www.inta.org/resources/for-smes/) 
- INTA: Learn the Language: Introduction to Trademarks (link to https://www.inta.org/fact-sheets/learn-the-language/) and Trademark Symbols (link to https://www.inta.org/fact-sheets/trademark-symbols/)
- INTA: Pro Bono Resources (link to https://www.inta.org/resources/pro-bono-clearinghouse/)

Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths.  Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United Nations as UN Development Program Climate Change Champion. Despite an accident that left him paralyzed during his childhood, and thanks to his strong determination and positive attitude, Michael has achieved over the years three world records in walking and climbing, and has been honored by Lebanon authorities, academia, and multiple entities around the world. He is deeply involved in social responsibility projects to enhance the life of people.  David Lossignol is the Head of Pharma Legal Brand Protection, based in Basel, Switzerland. Novartis is one of the Top 10 pharmaceutical companies in the world. David has spent the last 18 years working in IP in this industry, and now serves as INTA 2019 President. Among the objectives of his mission, he has set up a presidential task force focused on brands for a better society.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Michael Haddad (link to http://www.michaelhaddad.org)
About David Lossignol (link to https://www.linkedin.com/in/david-lossignol-a5414714/?locale=en_US and https://www.inta.org/Officers/Pages/Lossignol.aspx)

Also of interest:
- INTA Bulletin: INTA Committee Looks to ‘Walk” with Global Effort for Inclusive COVID-19 Recovery (link to: https://www.inta.org/inta-committee-looks-to-walk-with-global-effort-for-inclusive-covid-19-recovery/)
-INTA: Brands and CSR Survey Report  (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)
- INTA’s Unreal Campaign (link to https://www.inta.org/Advocacy/Pages/UnrealCampaign.aspx)
- Article about the vision of INTA 2019 President (link to http://www.ippromagazine.com/interviews/interview.php?interview_id=32 and https://www.leadersleague.com/en/news/interview-with-david-lossignol-inta-president)
- Stories about Michael Haddad remarkable journeys (link to https://www.landrover-me.com/en/explore-land-rover/myland/my-journey-my-inspiration/michael-haddad-lebanon.html

Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term “innovation” was one of the most used words in financial reports of U.S. public companies. In sum, we have been hearing the term “innovation” everywhere and have been made to believe in its importance for almost two decades. Yet, while we all have a sense that innovation is not the privilege of the Silicon Valley, MIT, or Japanese research labs, and that it does not necessarily relate only to product features, the actual meaning of the notion remains somehow nebulous and difficult to pin down.

So who else than the innovation culture guru Duncan Wardle, based in the U.S., to talk about this essential topic today? Having worked at Disney for 25 years, most recently as Head of Innovation and Creativity, Duncan now serves as an independent innovation consultant, and founder of the company ID8 & Innov8, helping companies embed a culture of innovation and creativity. His unique process called “Design Thinking” helps people capture unlikely connections, leading to both fresh thinking and revolutionary ideas. Leaning on his experience at Disney, Duncan's unique approach not only places the end user at the core of the creative process but also looks in new places to uncover insights for innovation and truly disruptive ideas. Unsurprisingly, Duncan is a multiple Ted X speaker and contributor to Fast Company magazine. He teaches Innovation and Design Thinking Masterclasses at various universities including Yale University, in the U.S. 

This episode of Brand&New is sponsored by Brainbase.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
This episode of Brand&New is sponsored by Brainbase.

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Duncan Wardle (link to https://duncanwardle.com/meet-duncan-wardle/)

Also of interest:

TEDxAUK:  The Theory of Creativity with Duncan Wardle (link to https://www.youtube.com/watch?v=_8MwiGYzlyg)
TEDxBocaRaton:  Creating Relationship Magic! with Duncan Wardle (link to https://www.youtube.com/watch?v=-ungpMy1KzM)
Fast Company: Four Ways to Set Your Next Brainstorm Up for Success (link to https://duncanwardle.com/four-ways-to-set-your-next-brainstorm-up-for-success/)
INTA Brand&New episode with Shelly Lazarus: https://www.inta.org/podcast/branding-meets-innovation/
Harvard Business Review: The One Good Thing Caused by COVID-19—Innovation (link to https://hbswk.hbs.edu/item/the-one-good-thing-caused-by-covid-19-innovation)
Forbes: Seven Steps

What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution?  This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicles- and advances in connectivity and communication. Its impact on brand strategy and the ways to optimize brand organization are explained in this episode by Marc Cloosterman, CEO of the VIM Group, based in the UK. Specializing in brand management for the last 25 years, Marc is involved with his team on global brand transitions, from repositioning projects to mergers and acquisitions. His clients cover most sectors, supporting more than 1,500 organizations, including  telecommunications,banking, and consumer goods.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Marc Cloosterman (link to https://www.linkedin.com/in/majcloosterman/)

About VIM Group (link to https://vim-group.com/en/team_member/marc-cloosterman/)

Also of interest:

About marketing and branding trends:

-      Branding Strategy Insider (link to https://www.brandingstrategyinsider.com)

-      Marketing Week (link to https://www.marketingweek.com)

WIPO: “Branding: How to Use Intellectual Property to Create Value for Your Business?”(link to https://www.wipo.int/sme/en/documents/branding_fulltext.html)

On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. 

This two-part series, airing on March 30 and April 13, presents three distinguished guests who offer a rare “behind the scenes” look at Justice Ginsburg. In a wide-ranging and candid discussion, they shed light on the many ways Justice Ginsburg shaped U.S. IP law through her opinions and share anecdotes about the Justice’s life. 

Our guests are themselves IP trailblazers.  Professor Jane Ginsburg is a renowned authority on IP law, a staunch defender of authors’ rights, and Justice Ginsburg’s daughter. She is Professor of Literary and Artistic Property Law at Columbia Law School and directs Columbia’s Kernochan Center for Law, Media and the Arts.

Our second guest, Professor Mary Hartnett has been at Georgetown University Law Center since 1998, first as executive director of the Woman's Law and Public Policy Fellowship Program and now as an adjunct professor of law. In 2016, Justice Ginsburg wrote the bestselling book “My Own Words” with Professor Harnett and Professor Wendy Williams.

Our third guest is Judge Margaret McKeown of the U.S. Court of Appeals for the Ninth Circuit, where she has authored essential IP decisions since her confirmation in 1998.  She has lectured throughout the world on IP, anti-trust, constitutional law, ethics, international law, human rights law, and litigation. 

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of Mathilde Halle & Sophie Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Prof. Jane C. Ginsburg: https://www.law.columbia.edu/faculty/jane-c-ginsburg

About Prof. Mary Hartnett: https://www.law.georgetown.edu/faculty/mary-hartnett/

About Judge Margaret McKeown: https://worldjusticeproject.org/about-us/who-we-are/board-directors/m-margaret_mckeown

Also of interest: 

“My  Own Words”, by Justice Ruth Bader Ginsburg, with Mary Hartnett and Wendy Williams (link to https://www.simonandschuster.com/books/My-Own-Words/Ruth-Bader-Ginsburg/9781501145254)

“Ruth – Justice Ginsburg in Her Own Words” (link to https://kinomarquee.com/film/venue/5ff8adfe6b952e00019ca8d0)  

Columbia Law School:The Ginsburgs Are Inducted into IP Hall of Fame (link to https://www.law.columbia.edu/news/archive/ginsburgs-are-inducted-ip-hall-fame)

INTA’s The Women’s LeadershIP Initiative Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/WOMENS_LEADERSHIP_REPORT_022221.pdf)

INTA TO-GO webcast: Booking.com—A Closer Look (link t

On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. 

This two-part series, airing on March 30 and April 13, presents three distinguished guests who offer a rare “behind the scenes” look at Justice Ginsburg. In a wide-ranging and candid discussion, they shed light on the many ways Justice Ginsburg shaped U.S. IP law through her opinions and share anecdotes about the Justice’s life. 

Our guests are themselves IP trailblazers.  Professor Jane Ginsburg is a renowned authority on IP law, a staunch defender of authors’ rights, and Justice Ginsburg’s daughter. She is Professor of Literary and Artistic Property Law at Columbia Law School and directs Columbia’s Kernochan Center for Law, Media and the Arts.

Our second guest, Professor Mary Hartnett has been at Georgetown University Law Center since 1998, first as executive director of the Woman's Law and Public Policy Fellowship Program and now as an adjunct professor of law. In 2016, Justice Ginsburg wrote the bestselling book “My Own Words” with Professor Harnett and Professor Wendy Williams.

Our third guest is Judge Margaret McKeown of the U.S. Court of Appeals for the Ninth Circuit, where she has authored essential IP decisions since her confirmation in 1998.  She has lectured throughout the world on IP, anti-trust, constitutional law, ethics, international law, human rights law, and litigation. 

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of Mathilde Halle & Sophie Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:

About Prof. Jane C. Ginsburg: https://www.law.columbia.edu/faculty/jane-c-ginsburg

About Prof. Mary Hartnett: https://www.law.georgetown.edu/faculty/mary-hartnett/

About Judge Margaret McKeown: https://worldjusticeproject.org/about-us/who-we-are/board-directors/m-margaret_mckeown

Also of interest: 

“My  Own Words”, by Justice Ruth Bader Ginsburg, with Mary Hartnett and Wendy Williams (link to https://www.simonandschuster.com/books/My-Own-Words/Ruth-Bader-Ginsburg/9781501145254)

“Ruth – Justice Ginsburg in Her Own Words” (link to https://kinomarquee.com/film/venue/5ff8adfe6b952e00019ca8d0)  

Columbia Law School:The Ginsburgs Are Inducted into IP Hall of Fame (link to https://www.law.columbia.edu/news/archive/ginsburgs-are-inducted-ip-hall-fame)

INTA’s The Women’s LeadershIP Initiative Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/WOMENS_LEADERSHIP_REPORT_022221.pdf)

INTA TO-GO webcast: Booking.com—A Closer Look (link&n

Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing strategies. 

But with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands are finding that they need to not only adapt to survive in the digital universe, but also to thrive. This has become even more critical since last year, with worldwide lockdowns and remote working, in the midst of the COVID-19 pandemic.  

We invited two eminent guests to talk about this topic.  First, Irene Calboli, who is Professor of Law at Texas A&M University School of Law, Transatlantic Technology Law Fellow at Stanford University, and Senior Fellow at Melbourne Law School. Specializing in intellectual property, international trade, art and cultural heritage law, she has held positions in universities across Asia, Europe, and the Americas. Her most recent books include the “Cambridge Handbook of International and Comparative Trademark Law” (2020, with Jane C. Ginsburg) and the “Protection of Non-Traditional Trademark: Critical Perspectives” (2018, with Martin Senftleben). Last year, she co-directed the Digital Luxury Law Series hosted by the Digital Law Center of the University of Geneva with Jacques de Werra.  

Julie Zerbo is the founder and editor-in-chief of The Fashion Law, a modern media site that has been providing unique insights and unparalleled access to the legal and business aspects of the rapidly evolving fashion industry for the past nine years. Based in New York, she has a formal legal education and an extensive background in law and economics, and has developed a deep dynamic understanding of the ever-evolving fashion business and consumer culture more generally. As one of the paramount voices in legal journalism within the fashion industry, she is regularly cited by The New York Times, The Wall Street Journal, Washington Post, New Yorker, The Economist, and Vogue. Ms. Zerbo is also involved in the Digital Law Series, mixing different approaches, among academia, business, and practice. 

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Julie Zerbo (link to https://www.linkedin.com/in/thefashionlaw/) 
About Irene Calboli (https://www.linkedin.com/in/irene-calboli-5456813/?originalSubdomain=sg)

Also of interest: 

-  Details about Luxury Digital Law Series (link to https://www.digitallawcenter.ch/en/node/463)
- The Fashion Law (link to https://www.thefashionlaw.com)
- The Role of IP Rights in the Fashion Business: a US Perspective (link to https://www.wipo.int/wipo_magazine/en/2018/04/article_0006.html)
- INTA’s 2021 What’s Next for Brands: A View from Europe Conference, March 23-24, 2021 (virtual)   (link to: https://www.inta.org/events/2021-whats-next-for-brands-a-view-from-europe/)
- The Trademark Reporter: Co-branding with Influencers Is in Fashion and No Longer a Trademark Faux Pas (lin

We’re bringing back our interview with Cristina Carvalho, managing partner of Arent Fox LLP, a law firm based in Washington, D.C., USA—in honor of International Women’s Day, March 8, 2021, and to mark the newly released INTA’s The Women’s LeadershIP Report and Best Practices Toolkit.

In this episode, which originally aired March 31, 2020 as part of Brand & New’s Women’s Empowerment in IP series, Ms. Carvalho discusses the challenges she faced to raise to the top, the pivotal role of women mentoring programs, and what it means to be one of the most powerful women in Washington, D.C.  

Her thoughts align with key findings of The Women’s LeadershIP Report and Best Practices Toolkit. Among the findings, the Report found that while an increasing number of women are entering the legal field, particularly in IP, women are under-represented in the IP sector, particularly in leadership positions. Mentoring programs are one of the recommendations to fill the gap.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
About Cristina Carvalho (link to https://www.arentfox.com/attorneys/cristina-carvalho)

Also of interest:

- The Women’s LeadershIP Report and Best Practices Toolkit  (link: https://www.inta.org/perspectives/the-womens-leadership-initiative/)

-  March 8, 2021 INTA Discussion Forum: Championing Women Leaders—the Road Forward (link to: https://www.inta.org/events/championing-women-leaders-the-road-forward/)

 - INTA Daily News: Inclusion—A Must for Brands (link to: https://newtonmedia.foleon.com/inta-daily-news/day-4/inclusion-a-must-for-brands/)

- INTA Daily News: Diversity Champions—Walking the Walk (link to: https://newtonmedia.foleon.com/inta-daily-news/day-4/diversity-champions/)

- INTA Bulletin: Brands, Diversity, and Inclusion—An Interview with Ty Lord (link to: https://www.inta.org/perspectives/brands-diversity-and-inclusion-interview-with-ty-lord/

- Brand & New podcast (March 8, 2020): International Women’s Day : Women’s Empowerment in Intellectual Property  (link to: https://www.inta.org/Programs/Pages/Podcasts.aspx)

- Forbes.com: "How IP rights empower women" (link to https://www.forbes.com/sites/lorenzomontanari/2018/04/26/how-ip-rights-empower-women/#7f464a296e73)