Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Allison Cayne launched her CPG product in Fresh Direct and sold out in 4 hours. She credits this success to how she has built a customer base that has a deeply rooted relationship with her brand.

2) How do you achieve a sold-out launch?

3) Why making your audience part of the brand process important?

4) What are the CPG foundations for growth and scale?

5) How do you handle regrets as a CPG founder? 

Being a CPG founder is tough. It takes courage, business acumen, and mental fortitude to succeed. This conversation is both insightful and vulnerable, uncovering not only the business side of CPG but also the realities of being a founder.

In this episode, Leonard is joined by Joe Hill, co-founder of One Planet Pizza, who opened up about his ups and downs in building his company alongside his dad.

2) What's the #1 challenge to expect when starting a CPG brand?

3) Why scaling down is a growth strategy?

4) What should be your #1 priority as a CPG founder?

5) What does CPG survival truly mean? 

85% of CPGs fail after two years. One of the main reasons is the inability to generate awareness and drive product trials. 

3) Why it's important to have a high-margin product?

4) How to get investment from Shark Tank?

5) How to build a brand that people love?

If you find this podcast helpful, be sure to subscribe and leave us a rating.

P.S.  Get your FREE guide that helps you increase your website conversion rate by downloading your copy of The Complete Playbook to Creating a Killer CPG Website that Converts at www.thevineyardbc.com/freeplaybook.

Driving product trials is a key to success for any CPG company. It's foundational for growth for CPG start-ups, emerging CPGs, and even CPGs that are in growth mode. But how do you get more product trials in such a competitive industry? 

2) Why is brand development at the center of CPG success?

3) How do you find your product differentiation to build a compelling brand?

4) What are the common CPG branding mistakes that you must avoid?

5) How do you create a packaging design that boosts product sales? 

Finding product-market fit in the CPG space is a critical component of success for any CPG brand. It's how you know that you've reached a point where there's promising demand for your product, your marketing is working, and your sales are growing.

2) How do you create a product with the customers in mind?

3) What are the 2 ideal audience types for emerging CPG brands?

4) What's the downside of taking investors' money?

5) How do you manage the emotional toll of running a CPG? 

BTR Nation started as a DTC better-for-you protein bar brand. When scaling, they expanded into retail and grew their door count and distribution channels by 300% at a rapid phase. 

2) What's the key to succeeding in DTC and Amazon?

3) How do you scale your retail door count and distribution channels?

4) What's the number 1 metric when getting on the shelves?

5) Do branding and marketing really yield ROI?

How can you grow your CPG brand this 2024? What are the 3 major growth pillars to focus on? The CPG landscape isn't looking to bolster anytime soon but that doesn't mean you can't have growth opportunities.
In my very first solo episode, I talk about the 3 pillars that you can revisit, assess, and immediately act on to drive momentum for your CPG company this year. If you need help in growing your CPG brand, don't hesitate to reach out and schedule a free 30-minute discovery call: https://calendly.com/leogrape/discoverycall. 

P.S. Our new FREE guide called The Complete Playbook to Creating a Killer CPG Website that Converts to help you increase your website conversion rate is now available for download. Get your FREE copy at www.thevineyardbc.com/freeplaybook. 

For this Part 2 of The Best of Brand Start 2023, we're bringing back key moments and insightful discussions with the following better-for-you food and beverage CPG founders:

This 2023, we've featured some of the most inspiring and successful founders in the better-for-you food and beverage CPG space. For the first time ever, we're giving you a year-end treat for a 2-part The Best of Brand Start 2023. 

Who do you want to see next on the podcast? Let us know!

No Sh*t, No Fluff Conversation on CPG Success and Challenges with Mark Samuel of IWON Organics.

2) What is the single most important thing for any CPG company?

3) What's a fatal CPG packaging mistake to avoid?

4) Why should you treat DTC as an independent business?

5) How do you create a balanced lifestyle as a CPG founder?

If you need help in making your product stand out and build a differentiated brand, feel free to reach us at www.thevineyardbc.com/talk.

P.S. It's Leonard here and it's been an amazing ride getting to this 70th episode. I want to thank all of you for your continued support - for every single subscriber and listener, for every wonderful guest, and to our great team at The Vineyard, the brand development firm for better-for-you CPGs for producing this show.

Here's to the next 70 episodes! Cheers!