Brand Story Inc

How does a Fortune 500 company handle content? Capital One's Lindsay Hansen joins us to discuss form as it relates to market function.

Insights abound as Knotch SVP Andrew Bolton takes us behind-the-scenes of their innovating content marketing hub, Pros & Content.

Content is king, but without data-driven measurement to ensure its effectiveness its lost in the woods. We're revisiting some of our favorite episodes that home in on the all-important topic of measurement to show you why and how to get a grip on the impact - or lack thereof - your content is having in the world.

On this week's Brand Story, Inc., Chicago Cubs Executive Producer Matt Romito walks us through how a world-renowned sports brand leverages content production.

Magnet Media founder and CEO Megan Cunningham takes us inside their annual State of the Story event, highlighting key takeaways and emerging trends for content studios, brand storytellers, and media decision makers.

CNBC sports business reporter Jabari Young joins us to discuss a range of content-related trends, from increased investment to celebrity athletes as brands.

Leo McCafferty, the vice president of content & production for the NHL's Pittsburgh Penguins, pulls the curtain back on a sports property that embodies a media mindset. The Penguins social media following exceeds 5.5 million fans, they have media network relationships, dozens of sponsorship partners, and an arena that, when fans are allowed back in, serves as an immersive brand experience.

It's all things video, as Vimeo Head of Content & Brand Courtney Horwitz explains the platform and the changing landscape for content studio execs.

On this week's Brand Story, Inc., we're digging deep with Bitfire Networks VP Ben Grafchik to find out how TV production is pivoting in the pandemic.

A guest with three patented data science innovations to his name? Yes, please. On this week's Brand Story, Inc., we're going down the analytics rabbit hole with with a proven leader in the field.