Brand Story Inc

On this week's Brand Story, Inc., Jay sits down with Jordan Hyman whose knowledge of content marketing is boundless. He illuminates what works in brand content studios, what doesn't, and why paying attention to scale can save the day.

This week on Brand Story, Inc. we're joined by one of the most trusted names in media and marketing. Editor-for-hire and industry insider Josh Sternberg pulls no punches as he discusses the surprising amount of failure found in the publisher content studios realm and how smart operators can avoid common pitfalls.

Today we're joined by Rich Routman, President & Chief Revenue Officer of Minute Media, a rapidly-growing sports media platform connecting content studios with fans in fascinating ways. Routman offers insights on branded content, both today and tomorrow, and how Minute Media's adaptable strategies have helped them evolve in the COVID-19 media landscape.

Today on Brand Story, Inc. we welcome Rob Villanueva, Athlete Influencer Lead at The Player's Tribune. Rob joins us to discuss the ways in which sports celebrities can leverage their fame, audience and overall reach to impact real change.

Ben DeJesus of NGL Collective talks brand content studios and current state of brands' perspectives on the LatinX audience.

Brian Morrissey joins us to discuss the evolution of Digiday, their brand content studio, and the state of digital media amidst global upheaval.

Dusty DiMercurio and Stephanie Losee of Autodesk share their insights on content marketing, brand building, and story sourcing.

Kristi Ross, Co-CEO and President of tastytrade, shares the origin story of her company, the importance of staffing, and advice for marketing executives.

Rachel Jacobson, President of the Drone Racing League, talks inheriting a brand amidst COVID-19 and repositioning drone racing in the sports world.

Andy Crestodina of Orbit Media share insights on his book "Content Chemistry", and discusses content strategy, tactics, and all things marketing.