MSU's Heather Swain discusses how to effectively source, create and repurpose content at any size institution and how to staff an efficient content team.
Northwestern Athletics' Paul Kennedy shows us how their in-house content studio services a master brand, 19 sub-brands and a 500 person influencer network.
In this episode of Brand Story Inc. Jay Sharman sits down to talk to Origin Investments Principal and Co-Founder Michael Episcope about his investment strategy in content marketing and the ROI of his content studio.
In the premiere episode of Brand Story Inc. Jay Sharman sits down to talk to Brand Storyteller David Beebe about what’s happening at the intersection of Hollywood storytelling and brand marketing.
38 min
About Brand Story Inc
From the publisher's feed
Brand Story Inc. is a TeamWorks Media Podcast.
Every week, Jay Sharman sits down with smart folks to talk about the innovative ways they are creating content to connect with their audiences. He likes to say “every company is a media company,” and this conversation hopefully helps you understand why.