Brand Story Inc

Are podcasts the wave of the future or a blast from the past? Does it matter? They're where audiences are at, which is why we're speaking with Blue Wire Podcasts' Kevin Jones on this week's Brand Story, Inc.

Content is shaped by great ideas; great ideas are informed by strategy founded in thorough research. On this week's Brand Story, Inc., we're joined by Bill Hague of Magid Associates, THE leader in media research and strategy consulting, to discuss content measurement, TV's not-so-distant future, and what opportunities lie on the horizon.

We've got a home run for you on today's Brand Story, Inc. We're joined by La Vida Baseball's Jennifer Mercedes and Jesse Menendez to discuss blazing a new trail at the intersection of LatinX culture and the culture of baseball.

On this week's Brand Story, Inc., media reporter Sara Fischer serves up the news content studio executives can use, with insights on the changing industry landscapes and trends she sees on the horizon.

How much do you know about the burgeoning world of esports? Did you know that gambling is set to explode on the scene? Aubrey Levy, VP of Content and Marketing at theScore joins us to discuss the intersection of esports, content marketing, and one massive market.

On this week's Brand Story, Inc., we're joined by Paul Tsigrikes, Head of Marketing and General Manager of The Trust at The Wall Street Journal & Barron's Group. It's a content studio... within one of the world's most respected news organizations. How does that work? Paul explains, also offering his tips on harnessing the power of data to make decisions and how brand perspective is shifting at the dawn of a new decade.

On this week's Brand Story Inc., we're joined by Industry Dive CEO Sean Griffey. He offers realistic insights into identifying underserved audiences, creating quality, targeted content, and how to seamlessly integrate a new content studio into a thriving model.

On this week's Brand Story, Inc., the inimitable Mike Rucker, VP of NBC News' award-winning Brand Studio joins us. His is a masterclass on generating quality content amidst our current chaos. With insights on how to coach brands, content aesthetics vs. value, and how to customize for platforms, this is a can't-miss episode.

On this week's Brand Story, Inc., we're joined by Rich Greenfield of Lightshed Partners, who offers an industry veteran's take on connected TV and the current cold war being waged for your attention in a saturated media marketplace.

On this week's Brand Story, Inc., we're joined by Ben Young, CEO of Nudge, an exciting dashboard that is helping brands such as Microsoft, Accenture, and Oppenheimer accurately and easily measure the ROI of their content marketing. Ben offers insights into the recent explosion of content marketing, media curation, and how the content studio model can weather a pandemic.