Do you know what your sales persona is?

People buy from people, so if whatever you sell doesn't resonate with who you are, it'll stand out, and people will see that from miles away.

In this episode, I'm joined by Armando Villa to talk about how entrepreneurs can start selling like naturals by relying on authenticity and personalized strategies. Armando is the Founder of StrategicSales.io and is on a mission to instill integrity and empathy in sales, ensuring entrepreneurs long-term impact and success in their industries.

Throughout this episode, you'll hear about Armando's unique journey from corporate to entrepreneurship, his desire to make a more significant impact that led to the creation of StrategicSales.io, and how he discovered the sales techniques he used as the pillars for his business. Armando also talks about the Sales Persona quiz which is crucial to creating personalized sales content, and the importance of segmentation.

You'll also hear about sales techniques, strategies focused on authenticity and personal branding, lead generation, and more.

In This Episode, You Will Learn:

• About Armando's journey from corporate to entrepreneurship (2:00)
• Armando talks about the challenges of jumping into entrepreneurship (5:00)
• Why authenticity is crucial in sales (6:30)
• How the Sales Persona quiz works (10:10)
• Building trust and confidence with your clients (15:00)
• How to simplify the sales process (18:20)
• Armando shares key strategies for getting more clients (26:50)

Connect with Armando Villa:

• Website
• LinkedIn
• Facebook 
• Take the Sales Persona quiz

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Are you aware of how tension can elevate your language, messaging, and sales copy? Tension can create intrigue, capture attention, and make your brand more memorable.

In today's solo episode, you’ll learn everything about archetypes and their opposites. Discover how leveraging the tension between contrasting archetypes can transform your messaging, set you apart, and supercharge your brand's influence and growth.

We explore the belonging quadrant and understand how the caregiver, the lover, and the girl next door interact with archetypes in the independent quadrant: the explorer, the innocent, and the hero. We also dive deep into the tension produced between the archetypes in the dynamic and stable quadrant, understand how to use each archetype's five value words, and more.

Tune in to episode 99 of The Brand Therapist and discover how the subtle art of building tension can elevate your messaging and help your brand rise to the top. 

In This Episode, You Will Learn:

• How polarity and tension can help your brand (1:30)
• Tension in the belonging quadrant. Why does it work? (6:00)
• About the tension between the hero and the caregiver (8:20)
• Everything about the tension between dynamic and stable archetypes (10:00)
• Why is mastering tension between archetypes so crucial? (15:10)

Let's Connect!

• Website
• LinkedIn
• Get The Brand Therapist Workbook
• Take the Quiz to Uncover Your Brand Character

Hosted on Acast. See acast.com/privacy for more information.

Each archetype creates, sees, and connects with the world uniquely. Deeply understanding your own is the shortest way to develop strategies, a visual identity, and a tone of voice that speaks directly to your audience. 

In today's solo episode, we explore the Brand Therapist Master Workbook series for personal branding. We dive into techniques for archetype understanding, brand analysis, storytelling strategies, long-term brand evolution, and much more. 

You'll hear about the importance of understanding archetypes, brand character analysis and development, and how defining brand values, beliefs, and tone of voice can help you simplify hours of work in brand building. You'll also learn strategies for storytelling and audience alignment, visual identity integration and consistency, and much more.

Tune in to episode 98 of The Brand Therapist and discover how mastering brand archetypes can unlock new dimensions of authenticity and impact.

In This Episode, You Will Learn:

• Who is this The Brand Therapist Workbook for? (2:20)
• What can you expect from this Workbook? (5:00)
• How do you bring personal traits into your brand? (8:10)
• Why is curating your tone of voice crucial? (14:40)
• How to create the right storytelling strategies (21:20)
• What is the best way to think about brand differentiation? (28:00)
• Consistency is a sign of professionalism (31:30)
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Let's Connect!

• Website
• LinkedIn
• Get The Brand Therapist Workbook
• Take the Quiz to Uncover Your Brand Character

Hosted on Acast. See acast.com/privacy for more information.

For most entrepreneurs, the difficulty of figuring out how someone could help them feels more overwhelming than the thousands of tasks they have to handle simultaneously.

In this episode, I'm joined by the Founder of Team Delegate, Visionary Entrepreneur, and fellow podcaster Tonya Thomas. The host of the "Unbottleneck Your Business podcast" takes us through hiring a virtual assistant, from finding a suitable VA for your and your business's needs to figuring out how to maximize their help. 

Throughout our conversation, Tonya shares details about why she started Team Delegate, how her past as a virtual assistant helps her match companies with the perfect VA, and where she finds talent. Tonya also shares her thoughts on the future of the virtual assistant industry, learning to delegate, and much more.

Tune in to episode 97 of The Brand Therapist and discover how a virtual assistant can help you 10x your business's efficiency and profit. 

In This Episode, You Will Learn:

• A bit about Tonya's background (2:10)
• How Team Delegate was born (4:00)
• Tonya shares her thoughts on why entrepreneurs struggle to hire VAs (9:30)
• How to transition from doing it all to delegating (14:20)
• Where does Tonya go to find talent (22:00)
• What is the future of the virtual assistant industry (25:10)

Connect with Tonya Thomas:

• Team Delegate's website
• LinkedIn
• Listen to the Unbottleneck Your Business podcast

Let's Connect!

• Website
• LinkedIn
• Take the Quiz to Uncover Your Brand Character

Hosted on Acast. See acast.com/privacy for more information.

One substantial change smartphones and social media have produced in our society that needs to be addressed more is access to fame. We walk around with a film studio, a media conglomerate, and a podcast production studio in our pockets; getting a message out there and touching the masses with it has never been easier. 

Today, I'm joined by Torund Bryhn, "The Fame Builder." She is an Author, Podcaster, Publisher, and Strategic Communications Expert on a mission to make people, brands, and causes famous for their positive impact on the world. For over two decades, Torund has expanded its influence and rehabilitated the reputation of brands in the energy, climate, government, entertainment, and travel sectors. She is the Author of "Fame Revolution," which explains why businesses and individuals must become public figures to thrive in the "fame economy" we live in. 

Throughout our conversation, you'll hear Torund's thoughts on personal branding and fame in the digital age, fame's democratization, and how to get ourselves ready to manage fame. Torund also explains why we are all products in the fame economy and must build our teams with a public figures' team in mind. 

Additionally, Torund talks about the journey of writing and publishing "Fame Revolution," her relationship with AI and ghostwriting, and more.

Tune in to episode 96 of The Brand Therapist and discover the secrets to making your brand thrive in the fame economy. 

In This Episode, You Will Learn:

• Fame has been democratized (2:30)
• The baking stage. What happens when people discover they can be known (6:10)
• Torund shares details of her writing journey (8:40)
• What will happen to ghostwriting in the fame revolution (12:30)
• We are all products in a space where fame has been democratized (19:20)
• Looking at AI as a calculator (26:00)
• Torund explains how writing a book changes people (31:50)
• How to prepare ourselves for being famous (35:20)

Resources Mentioned:

• Book: Torund Bryhn - Fame Revolution: New Era. New Strategy to Expand Your Circle of Influence, Wealth, And Impact

Connect with Torund:

• TikTok
• Instagram

Let's Connect!

• Website
• LinkedIn
• Take the Quiz to Uncover Your Brand Character

Hosted on Acast. See acast.com/privacy for more information.

Regardless of how credentialed you are in your space, nothing ensures you'll sell a million copies and become a worldwide sensation. The average for a book's lifetime is a couple thousand copies. Still, your book doesn't need to be an instant international best-seller to help you be wildly successful. 

In this episode, the amazing Beth LaGuardia Cooper uncovers the secrets of writing books to empower your brand's authority. Beth is the Global CMO for Forbes Books, and, as a skilled marketer with over 25 years of experience in marketing business and services to businesses and consumers, she specializes in producing media publishing and brand marketing solutions.

Throughout this episode, Beth explains her role at Forbes Books, how they help entrepreneurs develop their personal brands, and why she sees writing a book as a door opener to new opportunities, business development, and growth. Beth also reflects on the importance of setting realistic expectations before writing a book, professional photographs, personal brands in the corporate world, media kits, and more. 

Tune in to episode 95 of The Brand Therapist and discover how to take your personal brand to the next level through book writing.

In This Episode, You Will Learn:

• A bit about Beth's background and role at Forbes Books (4:10)
• The difference between Forbes Books and Forbes Magazine (6:10)
• The importance of setting clear and realistic expectations for a book (7:50)
• I want to write a book, now what? Beth explains the process of writing a book (11:20)
• What are media kits, and why are they so important (17:20)
• Always look like a pro (20:00)
• Personal brands in the corporate world (23:10)
• Beth's top three tips for building a solid personal brand (26:00)

Connect with Beth:

• LinkedIn
• Forbes Books
• Advantage Media - The Authority Maturity Model

Let's Connect!

• Website
• LinkedIn
• Take the Quiz to Uncover Your Brand Character

Hosted on Acast. See acast.com/privacy for more information.

Negative thoughts, self-doubt, and even imposter syndrome are common in the life of an entrepreneur; sooner or later, they'll visit your mind and entertain it for a bit. Yet, you must learn how to address them properly, deal with them, and avoid getting caught in the "I'm not good enough" story, or else you and your business will get stuck forever. 

In this episode, I'm thrilled to welcome back to the show to the inspiring Karissa Adkins. Karissa is a Global Speaker, three-time best-selling Author, Entrepreneur, and a Coach at heart. She is also the Founder and Queen Maker at Alpha Queen Collective and a revolutionary leader devoted to the empowerment of women across the globe. Karissa helps women achieve personal and professional transformations, break the chains of old narratives, and become authors of their success stories. 

Throughout our conversation, you'll hear Karissa's rebirth story: from ignoring her coaches and sinking into her self-doubt stories to slapping herself into reality and skyrocketing her coaching career. Karissa talks about the tools that helped her break the six-figure barrier in her coaching business, become more resilient, and build the confidence necessary to master her mental and physical health, career, and personal life. 

Additionally, Karissa shares five tips to achieve body, alignment, time, mindset, and personal brand mastery, explains how the Courage, Confidence, and Authenticity Blueprint Digital Training can transform lives, and much more. 

Tune in to episode 94 of The Brand Therapist and discover how to take your coaching business to the next level while flourishing your personal relationships and being healthier than ever, physically and mentally. 

In This Episode, You Will Learn:

• How Karisa went from roughly making 10K a year to six figures (3:40)
• Karissa talks about the physical and mental change she went through (7:50)
• Getting "there" is easy; the hard part is being consistent (11:20)
• About the tools that helped Karissa and how she helps other women at Alpha Queen Collective (14:30)
• What is the Mind, Body, & Business Matrix (21:40)
• The importance of permitting ourselves to get what we want (29:20)

Connect with Karissa:

• Website
• Instagram
• Facebook
• CTA - Courage, Confidence, and Authenticity Blueprint Digital Training
• Warrior Queens Rise
• Karissa's linktr.ee

Let's Connect!

• Website
• LinkedIn
• Take the Quiz to Uncover Your Brand Character

Hosted on Acast. See acast.com/privacy for more information.

We all compete for attention; people's lives are fast-paced and full of commitments, appointments, and meetings, and they have little time to spare. That's why turning your brand into a noticeable, seductive, and appealing piece of the advertising landscape is crucial. Inevitably, the question arises: Do you know how to make your personal brand stand out? 

In today's solo episode, we cover all the bases on helping your brand cut through the noise, speak its message loudly and clearly, differentiate itself from competitors, and sharpshoot its messaging directly into its superfans' ears. 

Throughout this episode, you'll learn to identify and understand your brand's essence and use that information to match your brand's identity with your storytelling strategies. You'll also discover the importance of unveiling your brand's archetype, personality traits that define your brand, personal and brand values, voice tone, visual identity integration, and much more. 

Tune in to episode 93 of The Brand Therapist and discover the secret formula to get your personal branding on track.

In This Episode, You Will Learn:

• Why it is crucial to understand your brand's essence (1:40)
• How to understand your superfan's mind and why this is crucial (5:00)
• The advantages of using The Brand Therapist's workbook (7:10)
• How to ensure your brand's tone of voice is consistently represented across social media platforms (9:20)
• How to ensure your storytelling strategies are aligned (10:40)
• The importance of creating tension and differentiating your brand (11:50)

Let's Connect!

• Website
• LinkedIn
• Take the Quiz to Uncover Your Brand Character

Hosted on Acast. See acast.com/privacy for more information.

Despite how brilliantly planned our marketing plan might be or how carefully designed our personal brand is, a massive part of getting the results we want depends on those executing the plan. That's why finding and incorporating key talent is crucial. 

In this episode, Susan Kamenwa joins us from the other side of the pond to discuss talent sourcing, leadership, and her passion for providing solutions. Susan is a qualified Executive Coach, a certified Psychometrist, a leader in her community, and the founder and Managing Director of Adelko Consulting, which specializes in sourcing exceptional talent across the commercial, non-profit, and Multilateral Agency sectors. She holds a master's in Human Resource Development and is pursuing a Ph.D. in Human Resources Development from Jomo Kenyatta University of Agriculture & Technology University, Kenya.

Throughout our conversation, Susan talked about her upbringing, the influence her parents and the environment she grew up in had on her, and why she became so passionate about bringing solutions. She shares a beautiful story about her time living in Tanzania, the teachings she got from becoming an entrepreneur in Australia, and how that experience motivated and inspired other Black women to start their businesses and thrive there. 

Tune into episode 92 of The Brand Therapist and learn more about how talent sourcing can transform your business and enhance your personal brand. 

In This Episode, You Will Learn:

• A bit about Susan's Adelko Consulting (2:50)
• How did her childhood molded and inspired Susan (4:00)
• What does being friendly mean to Susan (8:10)
• Susan talks about the time she felt the impact her work had (10:50)
• How Susan inspired a whole community of Black women in Australia (14:00)
• Susan shares lessons learned along the path of entrepreneurship (17:20)

Connect with Susan:

• LinkedIn
• Adelko Consulting Services

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Being constantly evolving is crucial for developing a strong, reliable, and up-to-date personal brand. Our brands are, in many ways, a reflection of who we are, how we portray ourselves, and how we are perceived. The best way to ensure our current version is always our finest is to commit to a lifelong learner type of existence.

In this episode, I'm joined by Kristin Morris to talk about personal branding and self-improvement, the kind of mindset needed to get up and try it again a thousand times, and how to develop the tools that'll help us go right through our worst fears. Kristin is a Speaker, Facilitator, Learning and Development Strategist, DEI and Performance Improvement Consultant, and CEO of Genesis Consulting Services, LLC. 

Throughout this episode, Kristin talks about her greatest fears and how she navigated them, the influence her upbringing had on her entrepreneurial and leadership style, and why being highly adaptable, insightful, and persuasive are crucial qualities in branding. Kristin also discusses her personal brand, what makes it unique, the lessons learned along the way, and much more. 

Tune into episode 91 of The Brand Therapist and learn how perfecting yourself can significantly impact your brand and business. 

In This Episode, You Will Learn:

• A bit about Kristin's brand and how she helps her clients (2:40)
• How sports influenced Kristin's career and approach to business and life (3:50)
• How your adaptability, insightfulness, and persuasion can impact your personal brand (8:00)
• How being a lifelong learner transformed Kristin's career and business (12:30)
• Kristin shares three lessons learned along the way (16:30)

Connect with Kristin:

• Website
• LinkedIn
• Email: [email protected]

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.