Brand Therapist

When a leader is authentic, they not only save the time they would spend trying to portray someone they are not but also become instantly trustworthy. Nothing beats a leader who's vulnerable enough to show up authentically and humble enough to assume their errors and keep learning.

In today's episode, I'm joined by the fabulous April Griffith Taylor to discuss authenticity, networking, and the differences being a lifelong learner can make in our lives. April is a Talent Acquisition Leader with over 30 years of experience in HR. Throughout her career, April has used her corporate platform to raise diversity, equity, and inclusion awareness in corporate America. 

We had a fantastic conversation about April's upbringing, leadership style, and passion for transforming the workspace into an inclusive and diverse environment. April also talks about the transformative power of authenticity on virtually every level of an organization and how subordinates and leaders can benefit from it.

We also discuss empathy at the workspace, work-life balance, April's fears, significant accomplishments and lessons learned, and much more.

Tune in to episode 77 of The Brand Therapist and learn more about April's unique approach to authenticity at work and our home lives. 

In This Episode, You Will Learn:

• A bit about April's upbringing (2:20)
• Authenticity will get you out of any sticky issue (7:00)
• What does being realistic mean to April (17:10)
• April shares a fame story (19:20)
• Being a lifelong learner will transform your life (24:30)

Connect with April:

• LinkedIn
• Instagram
• Facebook

Let's Connect!

• Website
• LinkedIn

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Adjusting your tone of voice to your archetype and being consistent with it is crucial to build a solid personal brand. By tailoring your tone of voice to your specific archetype, you'll create a persona that perfectly resonates with your superfans.  

Today's solo episode is all about tone of voice, how to use it, make it match your archetype, and creating messaging that's consistent with it. 

You'll hear about what words are the perfect fit for each archetype and why aligning your archetype and tone of voice is crucial in branding. I'll also share examples of wording that showcase archetypes' qualities and values, and much more. 

Tune in to episode 79 of The Brand Therapist and discover the transformative power of matching your archetype with the right tone of voice.

In This Episode, You Will Learn:

• Why should your tone of voice be aligned with your archetype (1:10)
• What's the tone of voice of each archetype (2:30)
• What happens when you tailor your tone of voice to your archetype ( 7:00)
• Some examples of phrases that fit specific tones of voice (9:20)

Let's Connect!

• Website
• LinkedIn

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Regardless of how flawlessly designed a growth strategy is, nothing changes until behavior changes. People bring strategies to life, so as long as the way of doing things isn't revised, goals and growth objectives will always feel more like a carrot in a stick than a finish line that gets closer. 

This week, Dr. Laura Methot visits us to discuss behavioral science, how she applies it to executive coaching, her passion for valuing, celebrating, and empowering people's differences, and the importance of creating a truly inclusive workplace culture. Dr. Laura is a Behavioural Scientist, Executive Advisor, DE&I Champion, Leadership and Culture Change Advisor at I&D 101, and an expert in helping executive teams connect the dots between their business ambitions and frontline execution. 

Throughout our conversation, you'll learn about Dr. Laura's background and how her mother's tendency to befriend people who didn't fit in the mainstream influenced her to work with diversity, equity, and inclusion. You'll also hear about Dr. Laura's unique approach to management and leadership, her thoughts on delivering a consistent message, her three biggest lessons learned, and more. 

Tune in to episode 78 of The Brand Therapist and learn more about how behavioral science can change your perspective on leadership, business management, and team building. 

In This Episode, You Will Learn:

• Nothing changes until behavior changes (1:40)
• We can't change our personality, but we can change how we behave (4:40)
• About how Dr. Laura's mom inspired her (5:20)
• The importance of delivering a consistent message (7:50)
• Dr. Laura shares the three biggest lessons learned (14:00)

Connect with Dr. Laura:

• LinkedIn
• I&D 101 website

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Long-term hiring plans and initiatives are crucial to ensure brands' culture, goals, and identity. Without managers leading by example and teams following guidelines, culture would be just a meaningless statement. 

Today, I'm joined by Chéla Gage to discuss her role as an SVP of Talent, Diversity, Equity, Inclusion & Belonging at Reformation, her thoughts on transparency, authenticity, and diversity in branding, and her previous experiences as Founder and Executive Director of Miles Above, a non-profit dedicated to America's Foster Youths. 

Throughout this episode, you'll learn about Chéla's childhood and upbringing, why she started Miles Above, and why she defines her personal brand as an empathetic leader. You'll also hear about Reformation's ethical and sustainable approach to fashion, why long-term hiring plans are crucial in branding, and much more. 

Tune in to episode 76 of The Brand Therapist to learn more about Chéla's inspiring initiatives to promote diversity, equity, inclusion, and belonging. 

In This Episode, You Will Learn:

• About Chéla's childhood and upbringing (3:40)
• Leading as an empathetic leader (9:00)
• Chéla talks about her biggest fears (11:10)
• Chéla's biggest challenges in defining her brand (16:20)

Connect with Chéla:

• LinkedIn
• Instagram
• Twitter

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Sometimes, the only thing a company needs to scale up to the next level is thoughts diversity, a group of creatives bringing dozens of new perspectives. That is one of the solutions our guest's brand, The Creativity Clinic, offers to startup and scaleup founders and business owners. 

This week, I'm joined by Kirsty Hunter, the Founder of The Creativity Clinic, to talk about creative solutions that help businesses grow, how to overcome imposter syndrome, the importance of consistency in brand messaging, and more. Kirsty is a curious soul passionate about bringing people together through collaboration, innovation, and creative thinking. In March 2022, after a lifetime as an advisor and consultant, Kirsty decided to invest in herself, jumped out of her comfort zone, and launched The Creativity Clinic.  

Throughout this episode, you'll learn about Kirsty's journey into entrepreneurship, her passion for arts, sports, and collaborative, creative work. You'll hear how Kirsty helps brands at The Creativity Clinic, her biggest fears, and lessons learned in entrepreneurship. Kirsty also talks about the most significant hurdles of creating her brand, how she dealt with imposter syndrome and much more. 

Tune in to episode 76 of The Brand Therapist to hear more about Kirsty's passion for finding creative solutions for businesses that instill growth and innovation.

In This Episode, You Will Learn:

• A bit about The Creativity Clinic and how it helps brands and business owners (1:20)
• Kirsty shares a fame story (7:00)
• How Kirsty sees personal branding (9:10)
• The importance of delivering a consistent message (12:20)
• Kirsty talks about her biggest fears (13:40)
• Three lessons that marked Kirsty's life (17:10)

Connect with Kirsty:

• LinkedIn

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Creating well-rounded, intentional, and personalized quizzes will not only allow you to create tailored content and an emotional connection with your target audience, but it'll also trigger their curiosity; they'll want to know themselves better. 

Today's solo episode is all about quiz-based insights. I'll share tips and advice on creating quizzes to help you develop personalized content, engage with your audience more authentically, establish an emotional connection with them, and produce quality leads that convert. 

You'll learn why it is essential to create quiz-based leads, how to integrate The Archetype Method with your quizzes, we will go through the specifics of how to create intentional and personalized quizzes, and much more. 

Tune in to episode 75 of The Brand Therapist and convert double the leads in half the time with quiz-based leads.

In This Episode, You Will Learn:

• Why quiz-based leads convert more (1:20)
• How personalized quizzes help you create tailored content (4:20)
• Personalized quizzes build quality leads (7:10)
• How to create personalized quizzes. A step-by-step guide (10:10)
• Quizzes increase your authority (15:10)

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Embracing diversity in branding and business reflects not only on the general happiness of a company's team members but also on the variety of ideas, creative solutions, and problem-solving alternatives. Today's guest and her company are living proof that it is possible to challenge antiquated norms while providing sustainable outcomes.  

In this episode, I'm joined by Rashonda Harris, the Founder and CEO of Purple Sheep Consulting, Assistant Vice President for Research focusing on Post-Award & Contractual Compliance at Penn State University, part-time adjunct faculty member teacher in the Master of Research Administration Graduate Program at Johns Hopkins University, Mentor, and a seasoned Sponsored Research Administration Leader. 

Throughout our conversation, you'll hear about Rashonda's passion for encouraging diverse perspectives, why she grasped a sense of responsibility early in her life, and the beautiful moment she lived at a presentation while one of her mentees was on stage. You'll also hear about Rashonda's biggest fears and lessons learned, a fame story, future plans for her and her company, and much more. 

Tune in to episode 74 of The Brand Therapist and learn more about Rashonda's unique approach to branding and consulting. 

In This Episode, You Will Learn:

• Why Purple Sheep Consulting? Rashonda explains her company's name (1:20)
• A bit about Rashonda's childhood (2:40)
• The moment a mentee "gave Rashonda her flowers" (4:00)
• The importance of boundaries (6:50)
• Rashonda explains what her brand is about (9:10)
• Three lessons learned along the way (14:30)

Connect with Rashonda:

• LinkedIn
• Purple Sheep Consulting Website
• Purple Sheep Consulting Instagram
• Purple Sheep Consulting LinkedIn

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

The mere idea of showing up and creating content for every social media platform is enough to exhaust most entrepreneurs mentally before starting their entrepreneurial journey. Business owners have a lot in their heads 24/7, and half of them shouldn't be: Oh, my God, what will I talk about on my next Reel? 

In today's episode, I'm joined by the wonderful Lyndsay Phillips to talk about how entrepreneurs can leverage their brands without putting their mental and physical health on the line. Lyndsay is a Podcast Publishing, Promotion, and Leveraging Expert, President of Smooth Business Podcasting, and Host of the Leverage Your Podcast Show. She has been featured on MSN, NBC, and Fox, published in Huffington Post, and guested on John Lee Dumas's "Entrepreneurs On Fire" and Joe Fairless' "Best Podcast Ever."

Throughout our conversation, you'll hear Lyndsay's thoughts on the true power of podcasting, how she helps their clients multiply their online presence, and how to repurpose your content without condemning yourself to endless hours of creating individual pieces of content. Lyndsay also shares the most significant lessons entrepreneurship taught her, a fame story, and her biggest fear as an entrepreneur.

We also talk about the importance of trusting your gut, why entrepreneurs have a hard time asking for help, Lyndsay's favorite system to leverage brands, and more.

Tune in to episode 73 of The Brand Therapist and learn how podcasting can help you leverage your brand and make your online presence more effective.

In This Episode, You Will Learn:

• Lyndsay explains the true power of podcasting (2:20)
• A childhood story that reflects on Lyndsay's work today (4:00)
• About Lyndsay's archetype: The caregiver (7:10)
• What is Lyndsay's brand all about? (12:40)
• Lyndsay shares a fame story (16:10)
• Lyndsay talks about her biggest fear and three major lessons she learned along the way (19:00)

Connect with Lyndsay:

• Website
• LinkedIn
• Instagram
• Facebook

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

"Not everyone who tries to coach and mentor you is meant to be your mentor."

This week, I'm joined by the inspiring Hady Mendez, Founder & CEO of Boldly Speaking, DEI Evangelist, Public Speaker, and a Proud Latina in the Tech space. Hady uses her adaptable, resilient, and honest approach to business to help companies align their inclusion strategies to their programs and initiatives. She has also volunteered as an international champion for incarcerated and formerly incarcerated women and served as a Community School Director at an elementary school in the South Bronx.

Throughout our conversation, you'll hear more about Hady's relentless efforts in pursuing equality and inclusion and her unique views on mentoring, coaching, and fame. Hady also shares tips and advice on being a successful leader, talks about the toughest challenges she faced, two lessons entrepreneurship taught her in her over 25 years of experience in the field, and more. 

Tune in to episode 72 of The Brand Therapist and learn more about Hady's unique views on inclusion in branding and entrepreneurship. 

In this Episode, You Will Learn:

• A bit about Hady and her views on minorities in business (2:40)
• Hady's archetype: The girl next door (6:00)
• What fame means to Hady (8:20)
• Not everyone who tries to coach or mentor you is your coach (12:00)
• Hady talks about her biggest fear (15:10)

Connect with Hady:

• LinkedIn
• Instagram

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

The best way to create content that accurately depicts your client's brand character is by relying on a proven methodology. It can help you guarantee every word presses the right buttons in their target audience, help you meet them where they are, and develop a thriving community. 

In today's solo episode, we'll talk about The Archetype Method, which started developing almost as a game many years ago during my time at Procter & Gamble. 

You'll hear about The Archetype Method's origin, three reasons why you might want to learn this methodology and the psychology behind it, why archetypes work so well to identify and narrow down your audiences, and much more.

Tune in to episode 71 of The Brand Therapist and learn more about attracting the ideal client. 

In This Episode, You Will Learn:

• Three reasons why you might want to learn The Archetype Method (1:40)
• About The Archetype Method's origin (3:30)
• The psychology behind The Archetype Method (5:20)
• How can The Archetype Method help you develop tailored quizzes and questionnaires (11:10)
• The ethical use of The Archetype Method (15:50)

Resources:

• Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands
• Sing up and learn The Archetype Method

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.