Brand Therapist

Contrary to what many brand builders and branding experts might think, numbers can be sexy. Not only that, they can help virtually every brand expand itself beyond its wildest dreams. 

Today, I'm joined by Jen Zelinsky, Founder and CEO at JPZ Bookkeeping, Inc. Jen discovered her love for bookkeeping early on in her life, first organizing her family's finances, and then taking care of Calabasas, her retail store and wholesales business. She is a creator and, as such, developed a unique approach to finances and bookkeeping over the years. To Jen, a brand's numbers tell stories, and our business success depends on how much attention we pay to them. 

Throughout our conversation, Jen talks about her personal brand, her journey into finances and bookkeeping, the massive amount of information we can get from our brand's books, and why having organized books can save companies tons of money and help them make more. We also talk about Jen's childhood attributes that helped her in her career, fears, ambitions, and more. 

Tune in to episode 60 of The Brand Therapist and learn how to decipher the stories your books are telling you about your brand. 

In This Episode, You Will Learn:

• Jen talks a bit about her business and the service they provide (2:50)
• What was little Jen like, and how that helped her in her career (9:00)
• Jen talks about her biggest fear (11:40)
• Why you should always avoid having negative people around you (16:20)
• A bit about the future of JPZ Bookkeeping (19:10)

Connect with Jen:

• Website
• Instagram
• LinkedIn
• Facebook

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

It doesn't matter how tough, resistant, or focused a person is; if their mind isn't in the right place, rested, and stress-free, they will only go so far. Being mentally stable is crucial to succeeding in any endeavor, and it's the result of many factors, including financial steadiness, physical health, and spiritual support. 

Today, I'm joined by English Simone Walker, Author, Mental Health Advocate, and Soul Motivator. English provides a voice and opportunities to those who would never receive a fighting chance because of socioeconomic inequity or health disparages. She is the Founder and CEO of R & R Total Health Alliance and Co-author of the best-selling book "The Voices Behind Mental Illness - There is No Health Without Mental Health Anthology."

In this episode, we talk about compassion, bravery, how to turn purpose into a personal brand, and the importance of acknowledging and empowering those who start with financial and environmental disadvantages. We also talk about English's archetype, the magician, and how it impacts her branding and views on entrepreneurship.

In addition, we chat about her greatest fear, the top-three lessons she learned along the way, her mentors, and much more.

Tune in to episode 59 of The Brand Therapist and learn how English empowers under-served individuals while caring for their mental, physical, and spiritual health. 

In This Episode, You Will Learn:

• A bit about English Simone's background (1:20)
• About English Simone's childhood and how her parents influenced her (5:20)
• What's R & R Total Alliance about and how they help people (10:00)
• English talks about her mentors (14:30)
• Top-three lessons learned along the way (17:50)
• Let's make life more relatable and less stressful (22:30)

Resources:

• English Simone books
• Visit the R & R Total Health Alliance website

Connect with English:

• Website
• Instagram
• LinkedIn
• TikTok

Let's Connect!

• Website
• LinkedIn

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Is your brand creating enough tension to ensure it's loved and hated?

Creating tension is all you need to foster a powerful chemistry with your brand's superfans. Apple has mastered tension-building by developing a defined brand character. Apple's fame character is the outlaw; it's revolutionary and disruptive, yet it communicates aiming its opposite, the creator. That's how Apple creates tension, communicating in a way that attracts its opposite.

In this solo episode, you'll learn how to create tension with your brand, the science behind tension-building, and how to use it to catapult your brand's influence and growth. We'll review some examples from my book, "Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands," to understand more deeply how leading brands use tension to separate themselves from their competitors. 

Additionally, you'll hear what happens when we use tension to communicate, tension's effect on your brand's superfans, and more. 

Tune in to episode 58 of The Brand Therapist and learn everything you need about tension. 

In This Episode, You Will Learn:

• About the science behind creating tension (2:20)
• Understanding your brand's superfan (3:10)
• Case study. How Apple creates tension (4:40)
• The beautiful thing that happens when we use tension to communicate (9:00)
• Why creating tension is essential (13:30)
• Never cookie-cut your clients (21:00)

Resources:

• Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Only one person can tell you what you can or cannot do in this life: yourself. It is never too late to reframe, redesign, and rebuild your entire life from scratch and pursue your wildest dreams. 

Today, I'm joined by the inspiring Jason Wojciechowski (Wojo), CEO of Lifeonaire, Host of The Lifeonaire Show Podcast, and an accomplished Lead Speaker and Trainer. Despite getting a Ph.D. in Immunology and a well-paying, secure job at a lab, Jason was stressed out, in debt, and overworked. In other words, he was unhappy and felt unfulfilled.  

He needed to restructure his life; he needed a disruptive change, yet he could only put his finger on it once he became a Lifeonaire student. 

In this episode, we chat about Jason's impressive career change, the lasting power of self-confidence, and the fantastic things we can achieve when we become comfortable being uncomfortable. You'll also learn what's Lifeonaire brand about, how they help people build the life they always wanted to live, and the support stream of income to make that life possible. 

In addition, we chat about Jason's archetype, his thoughts on what it means to be supportive, empathetic, responsible, and to nurture others, the biggest lessons he learned along the way, and much more. 

Tune in to episode 57 of The Brand Therapist and learn more about how to become a millionaire in life. 

In This Episode, You Will Learn:

• A lot of lifeonaires are millionaires, yet only a few millionaires are lifeonaires (2:10)
• About Jason's views on what it means to be responsible, helpful, empathetic, and nurturing (4:00)
• Never let others tell you what you can or cannot do (6:20)
• We have the power to choose who we let in our lives (13:00)
• About Jason and his mentor (15:10)
• Jason shares the three most impactful lessons learned (19:30)

Resources:

• Visit Lifeonaire's website
• Listen to The Lifeonaire Show Podcast
• Get Steve Cook's best-selling book "Lifeonaire: An Uncommon Approach to Wealth, Success, and Prosperity."
• Join Lifeonaire's Facebook Group

Connect with Jason:

• LinkedIn

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

The other 50% of coming up with a brilliant idea is knowing how to communicate it effectively. Being in the right place at the right time would be worthless for any genius if they couldn't explain their disruptive idea. 

Today, I'm very excited to be joined by the brilliant Brenden Kumarasamy, Founder of MasterTalk, a coaching business he created to teach C-suite executives and business owners to become Top 1% communicators in their industries. Brenden also runs a successful YouTube channel with over 30K subscribers and over half a million views. 

In this episode, Brenden talks about his personal brand's purpose, how and why he decided to become a master communicator, and why he believes the next Elon Musk is a 7-year-old girl who can't afford a coach. He also shared his thoughts on fame, mentorship, and the times he felt he held himself back.

Additionally, we discuss Brenden's archetype and his biggest fears, and he shared his brilliant views on how being wired for survival might take us through a path of sameness, stagnating our growth. 

Tune in to episode 56 of The Brand Therapist and learn how proper communication tools might be all you need to separate yourself and your business from the rest. 

In This Episode, You Will Learn:

• Brenden's role in discovering the next Elon Musk (2:10)
• A bit about Brenden's archetype, the magician (6:00)
• What is Brenden's personal brand, Master Talk about (10:10)
• Brenden shares his thoughts on fame (14:30)
• The time Brenden held himself back (17:50)
• Three lessons learned that changed Brenden's life (23:10)

Resources:

• Book: Amy Hardison - The Ultimate Coach

Connect with Brenden:

• Website
• YouTube

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

At the core of every successful brand is the deep desire to add value, to offer a product or service with the potential of changing someone's life. There lies the secret to our guest's personal brand success; fitness saved Fitz Koehler's life, and that's why every time she speaks publicly or shares what she wrote feels like she is handing over lifejackets. 

Today, I'm joined by Fitz Koelher, a Fitness Innovator, President of Fitzness International, cancer Survivor, Keynote Speaker, and Author of several books, including: "My Noisy Cancer Comeback," "Healthy Cancer Comeback Journal" and "Your Healthy Cancer Comeback." Fitz is also a Professional Race Announcer and a powerhouse of optimism, empathy, and resiliency. 

In this episode, Fitz talks about her personal brand and why she changed her business plan from regular classroom fitness instruction to teaching fitness via mass media. We also delve into her battle with cancer, the lessons learned in her journey as an entrepreneur and cancer survivor, her biggest fears, and much more. 

Tune in to episode 55 of The Brand Therapist and get the best advice on branding with purpose and never giving up from the Comeback Queen, Fitz Koehler. 

In This Episode, You Will Learn:

• A bit about Fitz and why she changed her entire business plan (2:40)
• Fitz's archetype: The magician (5:10)
• What's Fitz's personal brand about (9:20)
• Fitz shares an example of a time she was holding herself back (11:00)
• About Fitz's most significant lessons learned (19:10)
• What does the future look like for Fitz's personal brand (26:10)

Resources:

• Get access to Fitz's books here!

Connect with Fitz:

• Website
• LinkedIn
• Instagram
• Facebook

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

It's more important to know what you don't know than to know what you do. Once you recognize you don't have the answer you are looking for, you can choose between doing things harder for you or finding a professional to help, coach, or educate you on how to find that answer. 

Today, I'm joined by Dawn Foster, CEO and Founder of D. Foster Marketing. She is an unapologetic marketing and branding nerd passionate about data, analytics, and creativity. After over 15 years of experience leading marketing teams for big and small companies, Dawn made the leap of faith and started her own branding and marketing consultancy company, where she helps small businesses and solopreneurs design, craft, and implement marketing strategies to produce winning results and scale their businesses. 

We had a fantastic conversation about Dawn's journey, her unique left-and-right side-of-the-brain marketing approach, combining creativity and data analytics, and her biggest lessons as an entrepreneur. We also explore her personal brand, analyze her archetype: the sage, and talk about her mentors and how they helped her cement her path as a brand and marketing strategist. 

Tune in to episode 54 of The Brand Therapist to hear more about Dawn's unique branding and marketing strategy approach.

In This Episode, You Will Learn:

• What's D. Foster Marketing about (2:18)
• About Dawn's unique approach to marketing and branding (3:03)
• All about the sage, Dawn's archetype (5:41)
• A fame story from Dawn (8:16)
• How it was for Dawn to come out of her comfort zone (12:11)
• Dawn shares three lessons entrepreneurship taught her (15:14)

Connect with Dawn:

• Website
• LinkedIn
• Instagram
• Facebook
• Join The Foundation Series program

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Does your personal brand reflect who you are at the core?

Shaping a personal brand can be tricky. Our personal brand should reflect how we present ourselves. Yet, sometimes, for some reason, it reflects how others present themselves because we admire them. Or we think that by imitating them, we'll achieve their success. That's not how it works. At all. 

In this episode, I share some fragments of my recently published book, "Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands," to understand the importance of our personal brand to reflect our essence, how to use our values to attract our ideal clients, and why curating every characteristic of our personal brand is so crucial. 

Additionally, you'll hear about why consistency is a critical factor in branding; we also go through the twelve archetypes cards so you can identify which one reflects who you are and use it to create your personal brand, and much more. 

Tune in to episode 53 of The Brand Therapist and learn why identifying who you are is crucial for shaping your personal brand. 

In This Episode, You Will Learn:

• Why sticking to our core values to design a personal brand is crucial (2:18)
• A personal brand is a reflection of how that brand owner presents themselves (5:05)
• Find your voice and use it to tell your brand's story (8:28)
• How to identify your values using the twelve archetypes cards (10:56)

Resources:

• Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

We are so used to being bombarded with promotions and "can't miss" offers selling us the "solution" to our problems that we forget there are brands genuinely trying to help us. They don't want to fix us; they want to serve and help us get through what we are going through. 

This week, I'm joined by the Trauma and Relationships Specialist, and fellow Podcaster, Laura Martin. As a domestic and substance abuse survivor who experienced sexual trauma and eating disorders, Laura relies on her personal experience to help women rebuild their relationship with themselves and how they communicate and connect with the world and others. 

In this episode, we learn about Laura's archetype and how she helps overachieving women let go of their masculine energy for a minute and feel vulnerable but safe again. She also talks about her desire to impact the world, her passion for helping others reconnect with the best version of themselves, and the realization she had that she would turn into her brand's motto. 

Additionally, we discuss Laura's brand identity, three lessons she learned as an entrepreneur, the benefits of embracing vulnerability, and more. 

Tune in to episode 52 of The Brand Therapist and discover the importance of personal connection.

In This Episode, You Will Learn:

• Laura talks a bit about her brand and how it helps other women heal from trauma (1:51)
• A story from Laura's childhood that reflects who she became (4:08)
• What is Laura's brand all about (9:07)
• Sometimes, we have to learn the hard way (16:07)
• The importance of mentors and guides (18:12)
• Laura shares three lessons learned (23:23)

Connect with Laura:

• Website
• Instagram
• Healing To Happy podcast

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

What no one tells you about love at first sight and matches made in heaven is that they can indeed happen, yet they always need a little push. 

In today's episode, I'm joined by the Relationship Expert, Speaker, and International Best-Selling Author of "Life Worth Living" and "New Management Blueprint." Michelle, the Relationshipping Coach, specializes in helping people create magnetic interpersonal connections that improve their personal and professional lives. Using her method, the Art of Relationshipping, Michelle helps people build inner confidence, trust themselves, and show up more powerfully in the world. 

Throughout our conversation, Michelle shares part of her relationship-building repertoire, her personal experiences that inspired her to write two international best-sellers, and her unique problem-solving methods. We talk about her personal brand, the "lifeline of the relationship arc," and we analyze every relationship's cycle. Michelle also explains how to take a relationship from chemistry to casual to committed. 

Additionally, Michelle talks about how she got into the online dating world and decided to learn more about it, how she deals with fear, and much more.

Tune in to episode 51 of The Brand Therapist and learn what to look for and how to ensure things go great on your next date. 

In This Episode, You Will Learn:

• A bit about Michelle's background and the inspiration for her first book (3:02)
• About Michelle's experiences with MatchMakers and what the app taught her (11:11)
• Why online dating can be so complicated sometimes (14:39)
• Michelle describes her personal brand (18:54)
• What are the things we should be looking for in the online dating realm (26:53)

Resources:

• Michelle's books

Connect with Michelle:

• Website
• LinkedIn
• Instagram
• Facebook

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.