In a world full of ads and shiny personal profiles, gaining your clients' trust can be daunting. It requires you to be authentic in how you consistently present yourself.

If you prioritize acting in a way different from who you truly are, you miss out on the benefits of being your authentic self. This also causes your clients to subconsciously feel they do not know what you are all about and thus can’t trust you.

In this solo episode, I’ll share the value of knowing your true self. You’ll also hear more about my primary and secondary archetypes and how they impact my decision-making.  I’ll also discuss the different attributes of each of the two archetypes and how I portray them in my daily life.

Tune in to episode 40 of The Brand Therapist and learn more about the value of being authentic. 

In This Episode, You Will Learn:

• The importance of understanding your true self (05:14)
• Why people want to know who you are at an individual level (09:37)
• My primary archetype and how it impacts my decision-making (14:15)
• My secondary archetype and the attributes that come with it (19:47)

Let’s Connect!

• Website
• LinkedIn

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Entrepreneurs set small goals because they doubt their ability to achieve those goals within a reasonable period. Although they are great at what they do, they are unaware of their true potential and how they can harness it to achieve bigger goals. A good coach will expose you to your full potential and help you unlock it.

Today, I’m joined by Amy Line, an Opulent Coach, International Keynote Speaker, and #1 International Best Selling Author who helps entrepreneurs to create a quantum leap in both their personal and professional lives. Her passion is helping people to become the best versions of themselves because she has a firm belief that everyone deserves to live an opulent lifestyle. 

In this episode, Amy shares about her personal brand and how her childhood impacted what she does today. You’ll also hear about what Amy means by quantum leap and how she helps entrepreneurs achieve it. Additionally,  she’ll share a few life lessons she has learnt along the way.

Tune in to episode 39 of The Brand Therapist and learn how Amy helps entrepreneurs tap into their true potential.  

In This Episode, You Will Learn:

• How Amy’s childhood shaped what she does today (04:31)
• What Amy’s personal brand is all about (06:33)
• Amy’s greatest fear (11:12)
• How Amy’s mentor, Bob Proctor, impacted her (13:03)
• The three lessons that Amy has learnt (20:42)

Connect with Amy

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• Instagram
• Website
• LinkedIn
• Email

Let’s Connect!

• Website
• LinkedIn

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A few people in this world have found their purpose in aspects within themselves they thought were weaknesses. Most people in such situations have a strong urge to help those who are also facing difficulties simply because they can easily empathize. Before you write yourself off because you feel like you are undeserving of love and opportunities, remember that you have a purpose.

Today, I’m joined by Denise Michelle, an award-winning transformational life coach, rapid transformational hypnotherapist, number one best-selling author, and creator of Hypno healing. In her 20 years of personal healing, she has beaten the odds with mental illness, sexual abuse, addiction, anxiety, suicidal depression, and bankruptcy. She is on a mission to help others rise. She dedicates her deep connection with spirit and education on self-love and mastery to help healers, spiritual entrepreneurs, and influencers on the path to serving the collective. 

In this episode, you’ll learn what a love alchemist means and the impact they create. You’ll also learn more about Denise’s new chapter in life and the events that have helped her get to where she is. Additionally, she’ll share the lessons she learnt along the way ad how they impacted her.

Tune in to episode 35 of The Brand Therapist and learn more about Natalia’s entrepreneurship journey.  

In This Episode, You Will Learn:

• How Denise’s childhood shaped what she does today (03:42)
• What Denise’s personal brand is all about (11:02)
• Denise’s greatest fear (13:27)
• Some of the lessons that Denise learnt along the way (18:25)

Connect with Denise

• Instagram
• LinkedIn
• Website

Let’s Connect!

• Website
• LinkedIn

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There is more that unites us than what separates us. This is something that most researchers who take time to listen to people from different cultures, religions, and backgrounds end up concluding. To bring more unity and understanding, we need materials that expose us to other people’s beliefs and concerns.

Today, I’m joined by Daniel Epstein, a marketing and innovation consultant. Previously, Daniel was a Harley Procter Marketing Director at Procter & Gamble, where he was employed for 21 years. He is the author of the new book, Portraits of Faith. A book documenting the role of spiritual experience inside and outside of formal religion, expected and unexpected, told in people’s own words and brought to life with video and photography. 

In this episode, he’ll share with us how a past experience inspired him to make big life changes. He’ll also share with us some of the lessons he learnt while interviewing people about their faith. Additionally, he’ll share with us what his greatest fear is and where he sees himself in the near future.

Tune in to episode 37 of The Brand Therapist and hear more about Daniel’s branding and photography journey.  

In This Episode, You Will Learn:

• The role that psychology plays in branding (04:13)
• What inspired Daniel to write his new book, Portraits of Faith (06:45)
• How Daniel’s childhood experience shaped what he does (11:00)
• What Daniel’s personal brand is all about (14:00)

Resources

• Book - Portraits In Faith: Spiritual journeys of faith, hope and healing
• Book - The Innovator’s Dilemma
• Book - Playing to Win

Connect with Daniel

• LinkedIn
• Website - Daniel Epstein & Associates
• Website - Portraits of Faith

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Archetypes are important because they help you build authentic stories that your superfan can easily relate to. Understanding your archetype and the corresponding values is the first step towards unleashing the true power of your brand.

When your brand aligns with your values, it becomes much easier to connect and maintain a connection with the audience.

In this solo episode, you’ll learn what my personal brand is all about. We’ll also dig deeper into archetypes and how they relate to branding.

Additionally, you’ll learn more about me because I’ll answer the questions I normally ask our guests. I’ll also help you uncover your brand archetype.

Tune in to episode 36 of The Brand Therapist and learn how to make your personal brand stand out.

In This Episode, You Will Learn:

• How my childhood influenced what I do today (01:28)
• How I got started with archetypes (05:28)
• When I knew I had become famous (07:29)
• What my personal brand is all about (09:27)

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

One of the most grueling tasks that an entrepreneur looking to scale has to undertake is raising capital from investors. This stage is even more difficult for minority founders who may not have access to a big network of venture capitalists (VCs). However, the rise of VCs aware of this marginalization has increased access to capital for all.

Today, I’m joined by Natalia Bishop, a General Partner at Renew VC. She is also the Director of Innovation and Entrepreneurship at The University of Louisville, where she focuses on building a regional ecosystem that launches, attracts, and supports scalable companies focused on health-equity issues. She has been recognized by Louisville Business First with the 40 under 40 awards and participates on multiple boards, including GLI’s Tech First and Wild Accelerator.

In this episode, Natalia shares how she shifted from a creative entrepreneur to a technology entrepreneur. You’ll also hear how she got into the VC world and the motivation behind it. Additionally, she’ll share a few entrepreneurial lessons she has learnt along the way.

Tune in to episode 35 of The Brand Therapist and learn more about Natalia’s entrepreneurship journey.  

In This Episode, You Will Learn:

• How Natalia’s childhood shaped what she does today (03:21)
• How she moved from being a creative entrepreneur to a tech entrepreneur (05:07)
• What Natalia’s brand is all about (08:40)
• Some of the entrepreneurship lessons that Natalia has learnt along the way (15:23)

Connect with Natalia

• Instagram
• LinkedIn
• Email

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Photography is more than just taking a picture; it is also about telling the story from the captured moment. The most successful entrepreneurs in this space are those who understand their client’s stories and are creative enough to bring those stories to life. 

Today, I’m joined by Deevo Tindall, photographer and founder of Fusion Photography. He is also a thought leader, videographer, blogger, serial entrepreneur, ex-college athlete, former corporate executive, a single father of two promising young ladies, and now an emerging strategy consultant and paid speaker. Part of his mission is to help entrepreneurs and small businesses create their brands.

In this episode, he’ll share how a childhood encounter with photography inspired him to become a photographer. He’ll also share what his personal brand is about and what he does to get the best out of his clients. Additionally, he’ll share some of the lessons he has learnt along the way.

Tune in to episode 34 of The Brand Therapist and learn more about the art of visual storytelling and its role in branding.  

In This Episode, You Will Learn:

• A childhood experience that shaped what Deevo does today (06:54)
• What his personal brand is all about (11:48)
• A time when he was holding himself back from better opportunities (14:29)
• How his business coaches have helped him (16:57)
• Some of the lessons he has learnt along the way (19:42))

Connect with Armando

• Instagram
• Facebook
• LinkedIn
• Website
• Email

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

As an entrepreneur, you’ll sometimes be overwhelmed by the areas you need to improve and the strategies you need to employ. This lack of clarity has made many entrepreneurs think that running a successful business is too hard and complicated. However, if you are clear about what you want to achieve, you’ll find the journey much easier and faster. 

Today, I’m joined by Tamira Luc, CEO of Delucslife Media and founder of Women With Vision International. A global hub dedicated to empowering women to create successful yet sustainable businesses that meet their life goals. She is also best selling author, speaker, blogger, and coach who focuses on helping entrepreneurs monetize their message and create a lifestyle that gives them joy.

In this episode, Tamira shares how growing up around entrepreneurs inspired her to also get into entrepreneurship. You’ll also hear about her personal brand and her mission in life. Additionally, she shares some of the lessons she has learnt along the way.

Tune in to episode 33 of The Brand Therapist and learn more about Tamira’s entrepreneurship journey.  

In This Episode, You Will Learn:

• A childhood experience that shaped what Tamira does today (04:43)
• What Tamira’s personal brand is all about (09:40)
• A time when Tamira was holding herself back (14:07)
• Tamira’s mentors and the impact they’ve had on her (16:42)
• Some of the lessons Tamira has learnt along the way (17:43)

Resources

• Book: Women Who Boss Up

Connect with Tamira

• Facebook
• Instagram
• Website

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

To make your brand stand out, you must have a clear message that consistently portrays your true self. If your messaging is inconsistent, your audience will be confused, making it harder for them to trust you.

That is why choosing your archetype character has to be the first step you take while building your brand. It will help you understand your brand more deeply, and this will make crafting a clear and consistent message easier.

In this solo episode, you’ll take the first step toward creating your personal brand. You’ll be choosing your archetype character.

I’ll be explaining what each of the 12 different archetypes entails, their motivation, their need, their fear, their behavior, their quadrant, and their value words.

Tune in to episode 32 of The Brand Therapist and learn about the role of archetype characters during brand creation.

In This Episode, You Will Learn:

• The 12 archetype characters and an explanation for each (03:14)
• How brand characters relate to our behavior (17:43)
• The consequences of not knowing your authentic self (18:42)

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Why do I need self-confidence, and how does it affect my brand?  

Self-confident people are more consistent in how they express themselves, and this helps in growing their brand. They are more likely to attract business and leadership opportunities because they are viewed as being more trustworthy. 

Today, I’m joined by Sheena Yap Chan, a keynote speaker, coach, podcaster, consultant, and the author of Women Who BossUp. She is also the founder and host of the award-winning podcast The Tao of Self Confidence, where she interviews Asian women about their inner journey to self-confidence. Sheena uses her experience to help women overcome their self-limiting beliefs to live better lives.

In this episode, she’ll share with us what inspired her to start her podcast and the impact she hopes to create. She’ll also share with us some of her experiences as a keynote speaker and author. Additionally, she’ll share with us some of the lessons she has learnt along the way.

Tune in to episode 31 of The Brand Therapist and learn how Sheena helps women boost their confidence.  

In This Episode, You Will Learn:

• A childhood experience that shaped what Sheena does today (04:08)
• Sheena’s fame story (05:15)
• What Sheena’s personal brand is all about (06:33)
• A time Sheena was holding herself back (15:54)
• Some of the lessons Sheena has learnt along the way (18:04)

Resources

• Book: Women Who BossUp

Connect with Sheena

• Instagram
• Facebook
• LinkedIn
• Website
• Email

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.