Picture a roaring room crammed with people. Let's say you have something to say that might change a few of those people's lives; would you scream your guts out, trying to beat the noise and risking straining your vocal cords, or would you find a way to get your message through the noise, and right into those few people's ears? 

Today, I'm joined by the Search Engine Matchmaker Odia Shembo. She is a Conversion Driven Content Creator, the Founder of Odia Shembo Marketing, and a Mother of three boys on a mission to help brands increase their organic presence and become Profitable with Search. 

In this episode, Odia explains why organically growing your brand is instrumental in times when clients and customers cherish authenticity. Odia also depicts what's her personal brand about, shares some of the lessons she learned along the way, and how her mentors influenced her views on branding and small businesses' approach to marketing. 

Additionally, Odia talks about the times she felt she held herself back; we chat about her archetype's traits and so much more. 

Tune in to episode 50 of The Brand Therapist and learn how organically growing your brand can take your business to the next level. 

In This Episode, You Will Learn:

• A bit about Odia's personal brand and how she helps other brands cut through the marketplace's noise (2:14)
• About Odia's archetype (5:43)
• Odia's definition of simple, pure, intentional, idealistic, and optimistic (7:01)
• A time when Odia felt she held herself back (11:27)
• About Odia's mentors and lessons learned from them (14:12)

Resources:

• Book: Marie Forleo - Everything Is Figureoutable

Connect with Odia:

• LinkedIn
• Facebook Group Profitable With Search

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Writing a book can be an experience as challenging as satisfying, especially if you feel your brand has something important to share. 

Before writing your book, you might get clarity on a few things from the beginning. You must be clear on who's your character and what makes them unique. Then you must have a vivid image of who you are writing to, what this person looks like and how they think, know their fears, and what they aspire to. After that, you must define your book's genre and, finally, what's your role in the story. 

In this episode, I'll share a practical guide on creating a book's outline. You'll hear the best way of turning your brand's identity into a page-turner and the best techniques to facilitate your writing and avoid writer's block. Additionally, I'll dissect Joseph Campbell's hero's journey, so you can turn writing into a smoother process. 

Tune in to episode 49 of The Brand Therapist and learn how to create the outline of your next best-selling book. 

In This Episode, You Will Learn:

• How to define your character and their role, your target audience, and your book's genre (2:14)
• How important are book titles, and when is the best time to define them (4:27)
• Joseph Campbell's hero's journey. Twelve steps to create the most incredible story (5:28)
• Are emotional transformations necessary in your superfans' experiences? (11:35)
• How to create valuable reflections for your superfans from your story (14:41)

Let's Connect!

• Website
• LinkedIn

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Many entrepreneurs are held back by their reluctance to embrace new beliefs and ideas. It keeps them from exploring viable opportunities that can take their business to the next level. The business world and consumer needs are constantly evolving, and embracing new ideas can be a way to meet these changing needs.

Today, I’m joined by Wayne Mullins, a husband, father of 4, entrepreneur, Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He leads from the heart and is passionate and unapologetic about doing so. As the Founder of Ugly Mug Marketing, he's inspired clients from more than 100 industries, and his work directly influences more than 250K entrepreneurs every year.

In this episode, Wayne shares what inspired him to start the Ugly Mug Marketing agency. He also talks about how being open to new ideas has impacted him in business and at a personal level. Additionally, Wayne shares the lessons he has learnt along the way.

Tune in to episode 48 of The Brand Therapist and learn how Wayne approaches business.  

In This Episode, You Will Learn:

• How Wayne’s childhood shaped what he does today (03:43)
• Wayne’s greatest fear (09:20)
• Wayne shares about a time when he was being held back (12:27)
• How Wayne’s mentors have impacted him (13:51)
• Lessons that Wayne has learnt along the way (17:37)

Connect with Wayne

• Instagram
• Facebook
• LinkedIn
• Website
• Email

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Success in business is not one-dimensional. It should not just be about making money from your clients: it should also be about making money for your client and feeling good while doing it. That’s why entrepreneurs should take time to evaluate the impact that their business is having on them and their clients.

Today, I’m joined by Elizabeth Presher, owner-partner of the digital marketing company Hite Digital Dayton. She combines her five years of boutique ownership with her passion for all things marketing to help businesses grow their audience and revenue. As the daughter of two entrepreneurs, Elizabeth saw firsthand the ups and downs of small business owners from a young age and still knew it was what she wanted for herself. 

In this episode, Elizabeth talks about how growing up with entrepreneurial parents impacted her. She also shares what her brand is all about and what her greatest fear is. Additionally, she shares about her mentor and the lessons that she has learnt along the way.

Tune in to episode 47 of The Brand Therapist and learn how Elizabeth helps businesses leverage digital marketing.  

In This Episode, You Will Learn:

• How Elizabeth’s childhood shaped what she does today (05:00)
• What Elizabeth’s personal brand is all about (09:51)
• Elizabeth’s greatest fear (11:48)
• How Elizabeth’s mentors have impacted her (14:59)
• Lessons that Elizabeth has learnt along the way (16:50)

Connect with Elizabeth

• Instagram
• Facebook
• LinkedIn
• Website
• Email

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Business owners want that ideal client who’ll understand and appreciates what they offer and how they offer it. To retain such a client and earn their trust, you must create an ideal client experience. This requires consistency with your brand and creating an environment where they can easily offer genuine feedback.

Today, I’m joined by H.B. Pasley, a coach, a creative, an author, and a professional communicator for nearly four decades. He has published many books and guides, facilitated thousands of people in leadership development retreats, and produced over 7 million song streams on Spotify. He is passionate about helping people in the advisory professionals field succeed.

In this episode, Pasley shares what inspired him to start his business, Ideal Client Experience. He also talks about his brand and why he feels the people in the coaching business also need guidance. Additionally, he shares some of the lessons he has learnt along the way.

Tune in to episode 46 of The Brand Therapist and learn how Pasley approaches coaching.  

In This Episode, You Will Learn:

• Pasley explains why he started Ideal Client Experience (00:48)
• How Pasley’s childhood shaped what he does today (05:51)
• What Pasley’s brand is all about (08:28)
• Pasley’s greatest fear (10:41)
• Three lessons Pasley has learnt along the way (23:35)

Connect with Pasley

• LinkedIn
• Website
• Email

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

A big part of creating a powerful design is knowing what your client’s brand is all about. This not only shows you are invested in the project but also gives you a great idea of where to start. This will increase the chances of creating appealing designs for the target audience and enforce your client’s brand values.

Today, I’m joined by Danielle Meadows-Stinnett, founder of Octane Design Studio, a 13-year-old branding and identity firm based in the heart of the Bluegrass. She is also a Podcast producer, wife, mother of three, and lover of rustic cuisine. In 2021, she launched Kentucky Creators, a membership-based community comprised of bloggers, photographers, copywriters, podcasters, and more to help connect small businesses with influencers for their brands.

In this episode, Danielle talks about how her childhood inspired her to pursue what she does today. She also talks about what her personal brand is all about and a time when she wasn’t giving it her all. She also shares how her mentors have impacted her and the lessons she has learnt along the way.

Tune in to episode 45 of The Brand Therapist and learn how Danielle approaches design work and business.  

In This Episode, You Will Learn:

• How Danielle’s childhood shaped what she does today (03:41)
• What Danielle’s brand is all about (05:43)
• Danielle’s greatest fear (10:27)
• How Danielle’s mentors have impacted her (15:32)
• A lesson Danielle has learnt along the way (17:13)

Connect with Danielle

• Instagram
• Facebook
• LinkedIn
• Website
• Email

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

All entrepreneurs want to find that ideal client who’ll enjoy their service or product and love what their brand is all about.

To get that ideal client and deliver as per their expectations, you first need to understand your brand and own it. Then you need to understand the client’s behavior by asking simple questions about their daily life, ambitions, and frustrations. This will help you create a great customer experience for your client.

In this solo episode, I’ll share how to identify and attract your ideal client. You’ll also learn how to attract them and the benefits of getting clear on your personal brand. I’ll also share some of the questions you can ask yourself when creating a persona.

Tune in to episode 44 of The Brand Therapist and learn more about attracting the ideal client. 

In This Episode, You Will Learn:

• How to know your ideal client/superfan (01:25)
• The benefits of getting clear on your personal brand (04:46)
• How to attract the ideal client (12:36)
• Some questions you would need to answer to understand your superfan (15:33)

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Motivation can get you started, but habit is what will keep you going and eventually lead to the desired results. However, you must remain authentic in your journey. This will make it easier to be consistent and increase the chances of being fulfilled along the way. 

Today, I’m joined by Kevin Palmieri, CFO, founder & co-host of the Next Level University podcast. A Global Top 100 Podcast with 1,200+ Episodes and 725K+ Listens in 140+ Countries. After hitting his goal of a six-figure income, Kevin realized that there had to be more. He had the car, the money, and the typical “American Dream.” It took getting it all to realize that what matters most is your thoughts. And that’s how Next Level University was born.

In this episode, Kevin shares his thoughts on what it takes to achieve the future that we envision and the role that fulfillment plays in our lives. He also shares a personal story that inspired him to completely transform his life. Additionally, Kevin shares the lessons that he has learnt along the way.

Tune in to episode 43 of The Brand Therapist and learn how Kevin found his voice in the podcasting industry.  

In This Episode, You Will Learn:

• How Kevin’s childhood shaped what he does today (02:59)
• What Kevin’s personal brand is all about (04:38)
• Kevin’s greatest fear (07:16)
• How Kevin’s mentor has impacted him (13:14)
• Lessons Kevin has learnt along the way (18:16)

Connect with Kevin

• Instagram
• LinkedIn
• Website

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Creating a marketing campaign that resonates with an audience in today's information-filled world is difficult. It requires you to first gain a deep understanding of the target market and consumer behavior. This can save you a lot of money while still giving your campaign a better chance of success.

Today, I’m joined by Ethan Decker, a brand strategist, and marketing expert who has spent 15 years doing award-winning brand strategy, advertising, and market research for some of the world’s biggest brands. He is currently the president of Applied Brand Science, a company helping businesses execute evidence-based marketing.

In this episode, Ethan shares his thoughts on the role of science in marketing and how the two combine to achieve brand growth. You’ll also learn why Ethan values authenticity and how he applies it in his business. Additionally, he shares some lessons he has learnt along the way. 

Tune in to episode 42 of The Brand Therapist and learn how Ethan combines science and marketing.  

In This Episode, You Will Learn:

• How Ethan’s childhood shaped what he does today (04:30)
• What Ethan’s personal brand is all about (08:30)
• Ethan’s greatest fear (12:23)
• How Ethan’s mentors have impacted him (18:45)
• Lessons Ethan has learnt along the way (26:21)

Connect with Ethan

• LinkedIn
• Website
• Email

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

A big part of the world’s population suffers from lifestyle diseases brought on by their diet and daily habits. This has meant that more and more people are relying on pills just to get by because they’ve not been empowered to address the root cause. Holistic wellness seeks to empower people to achieve lasting physical and mental health.

Today, I’m joined by Moirar Leveille, a Licensed Mental Health Counselor, a Strategic Intervention Life Coach, a Functional Medicine and Bioenergetic practitioner helping people understand the root cause of their dis-eases, Neuro Linguistic Practitioner, and a Certified Clinical Iridologist. She is a six times international best-selling author and International Keynote Speaker. She is also known as the Integrative Wellness Whisperer. 

In this episode, Moirar talks about her childhood and what inspired her to pursue holistic wellness. She also shares how knowing her personal brand has impacted her work. Additionally, Moirar shares a few lessons that she has learnt along the way and how her mentors have impacted her.

Tune in to episode 41 of The Brand Therapist and learn how Moirar serves humanity.  

In This Episode, You Will Learn:

• How Moirar’s childhood shaped what she does today (04:31)
• What Moirar’s brand is all about (10:18)
• Moirar’s greatest fear (17:52)
• How Moirar’s mentors have impacted her (20:03)
• The top three lessons that Moirar has learnt (24:04)

Resources

• Book - Mind Your Life: One Day at a Time- It's All Within You

Connect with Moirar

• Facebook
• Website
• LinkedIn

Let’s Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.