Brand Therapist

Women are the most influential consumer in the world; they are responsible for influencing $43 trillion of worldwide spending every year. Ironically, most brands heavily overlook women in their branding and marketing strategies.  

Today, I'm joined by Katie Mares, #1 Best-selling Author, Keynote Speaker, Mom, CX Expert, Entrepreneur, and an expert in helping brands tailor experiences for the world's most influential consumer: women. Katie's book, "CustomHer Experience," helps brands better understand the female consumer and transform the transactional treatment they receive for the interactional experience they crave. 

In this episode, you'll hear Katie's thoughts on why improving female consumers' experiences should sit at the top of every marketing strategy. Katie talks about the origin of her passion for customer experience, her rocky childhood's influence on her career path, and her inspiration for writing the Amazon Best Seller in Strategy and Competition, Customer Relations, and Sales book "CustomHer Experience."

Additionally, you'll hear about Katie's fame story, her biggest fears, lessons learned as a female entrepreneur, and much more. 

Tune in to episode 70 of The Brand Therapist and learn how tailoring content for the world's most influential consumer can transform your business.

In This Episode, You Will Learn:

• What's Katie's brand about (1:30)
• Why most brands overlook women in their marketing efforts (3:10)
• No matter what, there's always a reason to smile (4:50)
• About Katie's upbringing and what led her to choose this career path (9:00)
• Katie's fame story (10:10)
• Three lessons entrepreneurship taught Katie (15:20)
• Why Katie is obsessed with tailoring content for the female consumer (18:40)

Connect with Katie:

• Website
• Instagram
• LinkedIn
• Facebook
• Twitter
• Get Katie's book: CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer
• Katie's linktr.ee

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Turning a passion into a business can sometimes get tricky. Running it using an organic approach feels chaotic, and going down the systematized route feels too rigid. The solution? Finding the sweet spot, the balance between these two opposite yet complementary approaches. 

Today, I'm joined by Elexia Johnson. She is a Full-time Freelancer Artist and a Multidisciplinary Designer, the Founder of "Elexia Johnson | Creatively Driven," Nerd, and Gamer traveling the world with her cat, Macaroni, helping small businesses and people of color achieve their dreams through market-based research-backed design. 

In this episode, you'll hear about Elexia's experience of turning her passion into a business, how she sees art, and how it can help small businesses elevate their voices. You'll also learn about Elexia's passion for graphic design, personal brand style, biggest fears, and major accomplishments. 

Additionally, we talk about art and branding, Elexia's future plans for her and her brand, the importance of finding a balance between process and chaos, and more.

Tune in to episode 69 of The Brand Therapist and discover how creativity and art can help your brand stand out. 

In This Episode, You Will Learn:

• About how Elexia helps her clients (2:40)
• A bit about Elexia's childhood and her passion for design (7:00)
• The moment Elexia decided to become a professional artist (13:10)
• What's Elexia's personal brand about (16:20)
• Elexi shares her biggest fears (19:00)
• Making mistakes is part of growing your business (21:10)
• Speak up, even when it's uncomfortable (23:30)

Connect with Elexia:

• Website
• Instagram
• LinkedIn
• Discord

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

One of the most common mistakes high performers make is failing to realize their personal life influences their business just as their business impacts their personal lives. Professional success without a thriving personal life might work for a short time; still, sooner or later, poor personal relationships and lack of human connection outside of work will send their bill, and it won't be cheap. 

Today, I'm joined by Purdeep Sangha, "The Strategist for Businessmen." Purdeep is a fellow podcaster, the world's leader in Complete Strategic Advising, and the award-winning Author of "The Complete Man." As a Business Strategist, Growth Consultant, and Family Business Advisor, Purdeep helps men grow their businesses while increasing their personal fulfillment and improving their relationships with their families. 

Throughout our conversation, you'll hear about Purdeep's background and upbringing and his parent's influence on his career, character, and views on life. Purdeep explains the main differences between men and women in business, why they approach things differently, and why understanding these differences is critical to building thriving brands and businesses. 

Additionally, we talk about Purdeep's fears, the lessons that helped him become a successful entrepreneur, how to create a perfect work-life balance, and more.

Tune in to episode 68 of The Brand Therapist and learn why you should pay your business and personal life the same attention. 

In This Episode, You Will Learn:

• A bit about Purdeep's background and inspiration to write his book and create his business (3:10)
• The main difference between men and women in business (6:10)
• Why men tend to hide their emotions (10:00)
• What is Purdeep's brand about (14:20)
• About Purdeep's biggest fear (19:10)
• Three lessons learned that changed Purdeep's life (24:00)

Resources:

• Book: Purdeep Sangha - The Complete Man: Achieve Ultimate Performance, Fulfillment, and Victory in EVERY Area of Your Life
• Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands

Connect with Purdeep:

• Website
• LinkedIn
• Instagram
• The Complete Man podcast

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Being a progressive leader is not only about finding more seats at the table for everybody; sometimes, it is about repurposing the table. However, bringing down the walls surrounding a "things have always been like this" type of environment, although altruistic and heroic, is taxing for physical and mental health. 

Today, I'm joined by the inspiring Kate Van Waes, CEO and Founder of Van Waes Consulting, LLC, a woman and active-duty-owned independent leadership advisory consulting firm. Kate believes most progressive leaders don't have a supportive environment that encourages them to thrive and protects them from burnout. She specializes in retaining, empowering, and supporting progressive leaders committed to Inclusion, Diversity, Equity, and Accessibility. 

Throughout our conversation, Kate talks about her innate inclination to stand up for what she feels is right, even when it's the scariest thing to do, and how that personality trait molded her career. We also talk about progressive leaders, why they tend to be so prone to experience burnout, and what type of help Kate provides them to avoid it. 

Additionally, Kate talks about her idea of creating an "Oceans' Eleven" team, the most significant lessons she learned along the way, her biggest fears, motherhood, and much more.

Tune in to episode 67 of The Brand Therapist and learn more about progressive leaders and how to prevent burnout. 

In This Episode, You Will Learn:

• A bit about Kate and her passion for what she does (1:50)
• Why progressive leaders experience burnout (3:10)
• About Kate's childhood and the experiences that made her who she is (5:50)
• The hero, Kate's archetype (7:50)
• What is Van Waes Consulting about (13:00)
• About Kate's biggest fears and how motherhood transformed them (16:40)
• Why you should be forgiving of yourself (20:30)

Connect with Kate:

• Website
• LinkedIn
• Email: [email protected]

Resources:

• Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In today's fame economy, developing a solid personal brand is as important as building a fantastic business. 

Of course, your product must be great and solve people's problems, and although that's a lot (and much more than a lot of brands can say), it's not enough. Businesses must lead their tribe to succeed, and the easiest way of doing it is by developing an outstanding personal brand. A brand capable of creating tension among its superfans, provoking curiosity, and sharing their values. 

In today's solo episode, we'll dive into the four pillars of building an outstanding personal brand. You'll learn the importance of developing a solid brand strategy, creating substantial and cohesive messaging, and caring for your brand's character and superfans. 

Additionally, you'll learn why it's essential for personal brands to cater to their visual style, brand ethos, and communications across all platforms.

Tune in to episode 66 of The Brand Therapist, and master the four pillars of personal brand building. 

In This Episode, You Will Learn:

• Why "only" building a great business is not enough (1:40)
• You can't "do your own surgery" in personal branding (3:30)
• The first pillar, strategy (4:20)
• Why is your brand ethos so important (14:00)
• The best way of taking care of your personal brand's visual style (16:10)
• The fourth pillar, communication (17:50)

Resources:

• Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

A big part of building a successful company is giving yourself grace when you make mistakes and never using its present to judge its potential. Never minimize where you can go because of where you are today. 

In today's episode, I'm joined by the talented Sonia James Pennington, a highly creative arts and entertainment CEO and Juris Doctorate from Temple University's Beasley School of Law. She owns, operates and manages for-profit and non-profit organizations. Sonia owns, runs, and manages a dance competition (currently on its 20th season this year), manages and co-owns a beer garden with her husband, owns "That Which Connects," her non-profit, and is the mother of two beautiful teenagers. 

Throughout our conversation, Sonia talks about her passion for inspiring people and how she navigated her duality: her analytic side that took her down the path of Law and her creative side that made her a passionate dance educator and choreographer. We also discuss Sonia's archetype and value words, her fears, lessons learned in entrepreneurship, her views on brands' growth, and so much more.

Tune in to episode 65 of The Brand Therapist and learn more about Sonia's two passions.

In This Episode, You Will Learn:

• A bit about Sonia's multiple projects (2:10)
• Sonia's love for Barbies and how the dolls instilled her creativity (4:20)
• About Sonia's fears (8:00)
• Relying on mentors and peers to become a bit better every day (10:50)
• Sonia talks about her duality. Being an attorney and a creative dance educator and choreographer (15:00)
• About Sonia's lessons learned in entrepreneurship (17:10)

Connect with Sonia:

• Website
• Instagram
• LinkedIn
• Facebook

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Fear of rejection is one of authenticity's biggest obstacles. Most people don't know there's an avenue for them that'll accept, embrace, and empower them just as they are. 

Today, I'm joined by the inspiring Maria Flowers, a Healthcare Executive and Consultant with over 20 years of experience in the industry, Keynote Speaker, Organizational Change Expert, Founder, and Anti-racism Promoter. Maria helps healthcare institutions promote anti-racist initiatives; she uses her voice as a brand as an individual to communicate her messaging for health equity loud and clear while creating space for others to use theirs. 

In this episode, Maria talks about how the difficulties she faced as a child framed her career, her journey in the healthcare industry, and her job as an anti-racist promoter. Always advocating for change, Maria explains the relevance of creating spaces for everyone to share their voices and why shrinking to fit should never be an option.

Additionally, Maria talks about authenticity, her mentors, how she navigated homelessness, the lessons learned along the way, and so much more.

Tune in to episode 64 of The Brand Therapist and learn how brands can rely on organizational change to boost authenticity, acceptance, and a deep sense of belonging.  

In This Episode, You Will Learn:

• A bit about Maria's personal brand and how she takes care of her clients (2:20)
• Maria's childhood and how it influenced her career (3:30)
• About the explorer, Maria's archetype (7:10)
• How Maria uses her voice to create space for others to use theirs (13:50)
• You shouldn't have to shrink to fit (18:30)
• Two lessons learned that helped Maria grow (24:20)

Connect with Maria:

• Website
• Linkedin
• Email: [email protected]

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In the personal branding space, authenticity is more than sharing your true essence with the world; it is also about loving and accepting yourself and taking good care of your mental and physical health. The places we carry ourselves to and the things we spend time doing speak volumes of how we treat ourselves. We must pay attention to that. 

Today, I'm joined by Dehjai White, Change Maker, Entrepreneur, Coach, Creative Project Manager, and Diversity, Inclusion, and Authenticity Champion. In 2009, Dehjai founded De-Intuitive Coaching, where she empowers women and girls through her mentoring and coaching. De-Intuitive is driven by Dehjai's profound sense of purpose, her passion for uplifting marginalized groups, and her relentless will to educate, guide, and change people's lives. 

We had a fantastic conversation about the profound link between personal brands and authenticity, the importance, as entrepreneurs, of taking care of physical and mental health, success, and empowerment. Dehjai shared two lessons learned that changed how she sees the world, her definition of success, and her biggest fears.

Additionally, we talk about the red flags the body sends that you should pay attention to, what genuine authenticity is, and more.

Tune in to episode 63 of The Brand Therapist and learn how to use authenticity to mold your personal brand.

In This Episode, You Will Learn:

• A bit about Dehjai's background before starting De-Intuitive Coaching (2:40)
• About Dehjai's childhood and how she became everyone's snuggly bear (5:00)
• Dehjai's archetype and her value words definition (8:30)
• About Dehjai's biggest fears (12:50)
• Two lessons learned that changed Dehjai's life (20:40)

Connect With Dehjai:

• Website
• LinkedIn
• Instagram
• Dehjai's linktr.ee

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Do you know how to integrate the four pillars of your brand's ecosystem?

A common mistake many brand owners make is cloning their assets; they make their assets look and feel the same across platforms to reinforce their brand's coherence. The easiest way of avoiding this common mistake is to look at a brand's ecosystem in four pillars: strategy, brand ethos, photography, and messaging.

In today's solo episode, I share the value of learning to integrate the four pillars of a brand's ecosystem. I'll take you through each of them, and we'll analyze the importance of developing your brand's character, positioning, and ideal clients. 

Additionally, you'll learn about the five senses framework, the importance of taking care of your brand's looks and how it communicates, and much more.

In This Episode, You Will Learn:

• Why you shouldn't clone your brand's assets across platforms (2:10)
• The importance of understanding your brand's character (6:20)
• The brand ethos (9:50)
• How to take care of your brand's photography and why it's crucial (13:10)
• How does your brand communicate? (15:00)

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Visiting Singapore as a child made our guest, Santhy Shetty, create a special connection with nature. The colorful flowers, the bees, the butterflies, the dragonflies, and the pure air catapulted her interest and curiosity about nature's harmony. Years later, that innate curiosity and passion for nature would nourish and lead her career. 

In today's episode, I'm joined by Santhy Shetty, Independent Pharmacist, Aesthetician, Holistic Specialist, Abstract Artist, and Founder of Narié Holistic©️. At Narié Holistic©️, Santhy also offers health, beauty, and wellness coaching, assisting their patients with natural skin and hair enhancement, hormone imbalance, and pain management using a holistic, integrative approach to medicine, tailor-made for each patient. 

Throughout this episode, we learn about Santhy's childhood and the experiences that inspired the creation of Narié Holistic©️. She also shares her thoughts on our culture's tendency to pop pills every time discomfort appears and the importance of holistic medicine for dealing with root causes and drugs' side effects. 

Additionally, we talk about the sage, Santhy's archetype, what she expects from her personal brand in the future, her biggest fears, and so much more.

In This Episode, You Will Learn:

• A bit about Narié Holistic©️ and how it helps people (2:10)
• Santhy's realization of the need for a holistic approach to medicine (5:40)
• About Santhy's childhood and how it inspired her career (9:00)
• Santhy's archetype and her definition of The Sage's values (12:20)
• What is Santhy's personal brand about (19:50)
• Santhy and the future of her brand (23:40)

Connect with Santhy:

• Website
• LinkedIn
• Instagram

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.