Brand Therapist

Some attributes we carry throughout our personal and professional lives are inherently ours; they were put there by whoever was responsible for writing the code of our DNA. Others are acquired, especially during the first years of our lives. What defines our character, our way of seeing the world and connecting with others, is what we do with them. 

In today's episode, the inspiring Hayley Westoby joins us from Sydney to share her thoughts on how branding and personal experiences intertwine and the crucial role of authenticity, vulnerability, transparency, and healthy leadership in branding. Hayley is a Business Owner, Founder, and Public Speaker, motivated by helping customers before selling them anything. She is the Director and Founder of the pay-as-you-go marketing agency Gambit Collective, which was born to help businesses that felt stuck between the high costs of big agencies and the risk of hiring freelancers. 

Throughout our conversation, Hayley talks about her childhood and how switching countries every two or three years felt like a burden at the time but ended up being a game-changer in her social skills. Hayley also talks about the weight authenticity has in her business, her leadership style, and the difference between authenticity and transparency.

Additionally, Hayley talks about vulnerability, the challenges of growing a business while maintaining a personal touch, the challenges of being an emotional leader who makes rational decisions, and much more.

Tune into episode 90 of The Brand Therapist and find out why being authentic and vulnerable can be the best that ever happened to your brand. 

In This Episode, You Will Learn:

• A bit about Hayley's business and how Gambit Collective supports its clients (2:30)
• The role Hayely's childhood played in her professional life (8:00)
• What making an impact means to Hayley (14:20)
• The difference between authenticity and transparency (21:30)
• Why Hayley believes helping her clients comes before selling them anything (29:00)
• Why Hayley feels the Gambit Collective is an "orphanage" (37:30)

Resources Mentioned:

• Book: Daniel Coleman - Emotional Intelligence: Why It Can Matter More Than IQ

Connect with Hayley:

• Website
• LinkedIn
• Instagram
• TikTok

Let's Connect!

• Website
• LinkedIn

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When an explorer leads a business, you can see their qualities transferred into it. You'll see a brand motivated by new adventures, avoiding repetitions, and constantly seeking cultural enrichment to improve as much as possible. 

In this episode, Domonique Jones joins us to talk about entrepreneurship, legacy, and self-improvement. Domonique is a multipreneur, is the Executive Director of Partnership in Property Commercial Land Trust (PIPCLT), the owner of a talent management company, Entertainment Promotion Enterprise (EPE), and a trucking company called Next Level Logistics that she co-owns with her husband. She also has a vast background working with non-profits, educating less favored populations on health issues and addictions, assisting children with incarcerated mothers, and providing mentorship and tutoring services in middle schools. 

Throughout our conversation, you'll hear Domonique's fascinating background story, her multiple interests, and her genuine desire to help others improve their lives. She also talks about why she believes that no amount of money can equal the reward of working on passion projects, how she dealt with her fears, the hard lessons entrepreneurship taught her along the way, and more.

Tune into episode 89 of The Brand Therapist and get inspired by Domonique's adventurous instinct and unstoppable will to help others improve their lives.

In This Episode, You Will Learn:

• About Domonique's background and upbringing (4:50)
• Domonique's fame story (8:10)
• What's Domonique's personal brand (12:40)
• Domonique talks about one of the biggest hurdles she overcame (15:00)
• Three lessons that entrepreneurship taught Domonique (18:00)

Connect with Domonique:

• Email: [email protected]
• LinkedIn
• PIPCLT Website
• PIPCLT LinkedIn
• PIPCLT Facebook

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

The only brands that succeed are those that tell stories their target audiences can relate to. In personal brands, this translates to authenticity. It is not about trying to be who you think you should be but being who you truly are. You'll not attract fewer people; you'll only attract those genuinely interested in you. 

In today's solo episode, we get a closer look at Gary Vee and Marie Forleo's personal branding, clinical marketing efforts, and brand positioning, as well as their use of social media. I'll also share nine practical tips that'll help you gain clarity on your personal brand, how you want it to be, look, engage with your audience, and more. 

Tune in to episode 88 of The Brand Therapist and get the tools you need to make 2024 the best year for your personal brand.

In This Episode, You Will Learn:

• How did Gary Vee start, and what did he do with what he had (1:30)
• What makes Marie Forleo's brand so spectacular (3:30)
• Why Marie's B-School is such a great idea (6:10)
• A bit about Marie's NY Times Best-selling book (8:00)
• Seven tips to create a solid personal brand (10:40)
• Two bonus tips (19:20)

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Are you using data to grow and nurture your brand? 

In this episode, I'm joined by Mariyah Saifuddin to talk about her unique approach to data analysis, generating data insights to make accurate business decisions, and how companies can align their teams, enhance focus, and accelerate their growth by leveraging their data. Mariyah is the CEO and Co-founder of Innovative Solution Partners, Speaker, NAWBO Greater Detroit Chapter President, and Enterprising Women Honoree 2022. Innovative Solution Partners, a Michigan-based IT consulting firm, helps clients leverage data analytics using their exclusive FOCUS Methodology.

Throughout this episode, you'll hear Mariyah's thoughts on the transformational attributes of data analytics, how working in the family business prepared her for becoming an IT entrepreneur, and the link between our personal brand and how we run our businesses. You'll also hear her eye-opening fame story, the lessons entrepreneurship taught her, and much more. 

Tune into episode 87 of The Brand Therapist and learn how leveraging your data can help you connect the dots between people, operations, and technology and create powerful teams and growth. 

In This Episode, You Will Learn:

• About Innovative Partner Solutions and how they help their clients (2:00)
• Mariyah's childhood story and how it influenced her career (3:10)
• About Mariyah's personal brand (6:50)
• An eye-opening fame story (8:40)
• Three lessons that marked Mariyah's life (14:20)

Connect with Mariyah:

• LinkedIn
• Twitter
• Email: [email protected]
• Visit Innovative Solution Partners's website

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In a world where brands' success depends on how good they are at grabbing people's attention, their ideas, products, and technology must be as good as their storytelling abilities and design attractiveness. 

In this episode, Bohdan Paladiichuk joins us to share his unconventional way of seeing the world and his unique and disruptive thoughts on branding. Bohdan is the CEO and Creative Director at Qream Design Agency and a Branding and UX Geek, passionate about working with emerging technologies, helping people and animals, and getting involved in climate actions to boost healthy progress for present and future generations.

Throughout this episode, Bohdan talks about his company and how it helps tech brands highlight their products through appealing storytelling and creative design. You'll also hear about how actively practicing sports influenced and prepared him for entrepreneurial life, the project he was involved in that helped over a million families in Ukraine access food and mental health support, the most significant lessons learned as an entrepreneur, and much more. 

Tune into episode 86 of The Brand Therapist and learn more about Bohdan's unique branding, storytelling, and product design approach.

In This Episode, You Will Learn:

• About Qream Design Agency and how Bohdan helps tech startups stand out (1:30)
• How sports prepared Bohdan for entrepreneurship (6:10)
• Bohdan shares his ideas on the branding ecosystem (12:00)
• Everything about Bohdan's personal brand (16:50)
• Three lessons that marked Bohdan's entrepreneurial life (19:40)

Connect with Bohdan:

• LinkedIn
• Qream Design Agency Website
• Qream Design Agency Instagram
• Qream Design Agency Facebook
• Take Qream's quiz to discover yourself and find your way in the world

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

What if brands stop guessing what their target audiences want? What if there was a way to turn values into a measurable business metric? 

In this episode, the brilliant David Allison joins us to talk about Valuegraphics, the method he created to understand how people make decisions based on their values. David is a Speaker, Human Values Expert, Behavioral Scientist, Author, and Founder of the Valuegraphics Project. In his latest book, "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World," David explains why demographics (people's age, gender, income, etc.) and psychographics (preferences, liked content, online behavior, etc.) are ineffective to create a genuine connection with target audiences, and using Valuegraphics to create values-driven marketing strategies is the definitive solution to the inaccuracy of demographic-based profiles. 

Throughout this episode, David talks about why values-driven organizations stand out and develop more meaningful connections with their audiences and how Valuegraphics can help brands develop personas with feelings and emotions. You'll also hear about David's purpose, biggest fear, the secret to becoming famous, and more.

Tune in to episode 85 of The Brand Therapist and learn more about the life-changing concept of Valuegraphics. 

In This Episode, You Will Learn:

• About David's background and Valuegraphics' origin (3:00)
• David explains how Valuegraphics works (5:30)
• A turtle's funeral and the birth of an entrepreneur and performer (12:50)
• The secret to becoming famous (15:10)
• David talks about his greatest fear (21:20)

Resources:

• Book: David Allison - The Death of Demographics: Valuegraphic Marketing for a Values-Driven World

Connect with David:

• Website
• Valuegraphics 
• LinkedIn
• YouTube
• Twitter

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Is it possible (or recommended) to work in your personal brand while still in corporate?

Today's solo episode talks directly to corporate professionals who want to start their personal brand. It also brings valuable insights and The Brand Therapist's unique perspective on personal brand building.

You'll hear about how personal branding works in a corporate setting, the importance of authenticity, and how to become a thought leader in a corporation through consistency and alignment with core values. You'll also hear top tips to help you build a legacy and create a massive impact, the importance of networking, recognition, consistency among platforms, and much more.

Tune in to episode 84 of The Brand Therapist and learn why you must work daily on your personal brand because you ARE A BRAND whether you acknowledge it or not. 

In This Episode, You Will Learn:

• A bit about Yamilca's experiences with her personal brand in the corporate world (1:50)
• How not being allowed to express ourselves affects our performance at work (5:00)
• The importance of authenticity (7:10)
• Why being consistent across platforms is crucial (11:10)
• Aligning personal and corporate core values (16:30)

Resources:

• Episode #79 - Tailor Your Tone of Voice to Your Archetype. Unleash the Power of Consistent Brand Messaging

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

How does personal care translate to brand success?

In today's episode, the inspiring Sharrarne Morton joins us to share her unique approach to branding and personal growth and how she mixes her vast experience in broadcast journalism and entertainment with her passion for elevating women of color to high-network and high-net-worth opportunities. Sharrarne is a seasoned CEO, Radio and TV Host, Voice Talent, and Writer. She is the CEO of Morton Media, hosts and produces shows for SiriusXM Radio, and is the Founder of Black Door Society, an organization created to help women of color get in touch with opportunities to increase their wealth and build a legacy. 

Throughout this episode, you'll hear Sharrarne's thoughts on personal growth, personal care and branding, and the importance of building boundaries, especially for caregivers. She also shares her fame story and biggest fears, and explains the difference between power and shallow networking.

Additionally, we talk about the importance of mentoring, regardless of the industry your company belongs to, Sharrarne's trajectory in broadcasting journalism, and much more. 

Tune in to episode 83 of The Brand Therapist and learn more about Sharrarne's unique approach to branding, networking, and using influence and resources to elevate others.  

In This Episode, You Will Learn:

• Sharrarne talks about her upbringing and how she discovered her vocation (3:10)
• Why setting boundaries is crucial, especially for caregivers (8:00)
• Sharrarne shares her fame story (11:30)
• About Sharrarne's biggest fear and how she deals with it (17:20)
• Why power networking is essential for your personal brand's growth (19:30)

Connect with Sharrarne:

• Linkedin
• Facebook
• Instagram
• Email: [email protected]

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

When a personal brand's ethos blends with a founder's mission in business, true love, and calling, not only will customers find answers to their problems, but workers will find an ideal culture to expand, grow, and evolve. 

In today's episode, I'm thrilled to welcome the amazing Deborah Stallings to talk about her personal brand, over 20 years of experience as an HR entrepreneur, passion for promoting healthy workplaces, leadership, and more. Deborah is a Transformational Leadership Mentor, Founder, President, Chief Strategist, and People Officer of HR Anew, and an expert in HR management, training, equal employment opportunities, recruiting, diversity, equity, and inclusion. 

Her unique approach to HR allowed Deborah and HR Anew to work with employees from private companies, non-profits, and government sectors, like the Transportation Security Agency (TSA), the Federal Emergency Management Agency (FEMA), the Department of Homeland Security (DHS), among many others. 

Throughout this episode, you'll hear about Deborah's challenging upbringing, the fantastic way she handled them and turned them into her mission in life, and how all those experiences translated into her professional life, entrepreneurship, and leadership style. You'll also hear about her biggest fears, thoughts on leadership and community, the importance of inclusivity in business, and much more.

Tune in to episode 82 of The Brand Therapist and learn more about what happens when a company truly supports and values its human resources.

In this Episode, You Will Learn:

• A bit about Deborah's company and how she helps her clients (2:40)
• Deborah talks about her childhood (5:40)
• What's Deborah's personal brand about (8:30)
• Deborah talks about inclusivity's impact in the workplace and people's lives (19:40)
• "When the going gets tough, the tough get going" (25:20)

Connect with Deborah:

• LinkedIn
• HR Anew's LinkedIn
• HR Anew Facebook 
• HR Anew's Website
• WorksmartAnew and HradviserAnew

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

There are countless ways of establishing a personal brand, yet the ones that resonate more with any audience are the ones that scream authenticity, those that allow audiences to see right through. 

In today's episode, the inspiring Bryan Warren joins us to talk about the impact community arts initiatives have on society, mentorship, and creativity at the service of less favored populations, and the life-changing potential of keeping an eternal student mentality. Bryan is the Executive Director of Educational Justice, a non-profit created to help mid-schoolers improve their academic performance and social development by pairing them with high-achieving high-school peers for tutoring. 

Throughout this episode, you'll hear about Bryan's background and upbringing, his grandfather's influence that led to him becoming a lifelong learner, and his vocation for social services. We also talk about mentorship, the impact art can have in people's lives, his work at Educational Justice, Bryan's fame stories, and much more. 

Tune in to episode 81 of The Brand Therapist and learn more about Bryan's massive contribution to equitable access to education and a fulfilling life for all. 

In This Episode, You Will Learn:

• A bit about Bryan's work at Educational Justice (3:00)
• Inspiring others always to give their best can be a personal brand (7:10)
• Bryan shares two inspiring fame stories (9:40)
• How to deal with the fear of success (17:00)
• Lessons Bryan learned that transformed his life (24:00)

Connect with Bryan:

• LinkedIn
• Facebook
• Educational Justice website

Let's Connect!

• Website
• LinkedIn

Hosted on Acast. See acast.com/privacy for more information.