Copycat got your tongue? 😼 We've all experienced copycats in our lives, and copycats in branding are no exception. In this one-on-one episode, hosts Phil and Lauren dish on their experiences with copycats over the years. The two discuss when it's worth ignoring, when it's worth confronting, and when serious action is needed to defend your work. If you're a creative or just plain passionate about promoting your brand, you'll love this episode!

Do you have challenges being "you" on social media? 🤗 If so, you're not alone! In this Brand Therapy episode, Lauren and Phil meet with social media expert Giselle Ugarte to discuss authenticity on social media. Giselle breaks down her advice for finding your voice, thriving on TikTok, and more! For inspiration on giving your social media channels some life and fun, listen to this dynamic episode. (And a bonus: Something that's never happened in the history of Brand Therapy takes place!)

Itching for a new look but not ready to lose your logo? 💥This solo ep with Phil and Lauren walks through all the details of a partial rebrand. You'll learn the questions to ask yourself about your logo—ranging from function to values—and the softer components that can be easily updated. With a real example showcasing before and after, your brand will feel sparkly and new before you know it!

Are you someone who thrives in risky situations? 🚨Whether you do or don't, this episode is a must-listen for anyone who runs a business! Time flies in this informative Brand Therapy session, where you'll meet Marcus Eyers, a commercial pilot. As someone who knows what it's like to have a risky job (ahem, flying massive planes with 300+ people), Marcus knows how to thrive in uncertain conditions. He'll walk you through tips for staying organized, creating game plans for worst-case scenarios, and more!

Is Squarespace 7.1 worth it? 🖥 If you have a Squarespace site, listen up! Squarespace 7.1 is here, and Brand Therapy hosts Phil and Lauren are diving deep into the new version of this beloved website company. In this special edition live episode, we'll outline 7.1's changes to 7.0, how to migrate your old site (trick question? You'll find out), and whether 7.1 makes sense for your brand. For those who have been wondering what 7.1 is and if it's worth the leap, you'll find your answer here.

What matters more: your photo shoot or your preparation? 📸 Hosts Phil and Lauren are in camp preparation, and this episode is all about making a plan for brilliant brand photos. You'll learn how to evaluate a photographer, decide a location, choose accessories, plan your shots, and other trade tips our hosts have learned over the years. If you want a brand refresh, listen to this ep and get new photos!

What's the secret to connecting with someone? 🔗 In this very exciting episode, hosts Phil and Lauren interview Kylie Hodges, a networking expert, about cultivating authentic relationships. Often coaching introverts, Kylie breaks down her methods for being memorable, following up, and building genuine connections. This is one of our favorite Brand Therapy episodes ever, and we're excited for you to learn from Kylie!

Can you thrive online without breaking the bank? 🏦 Hosts Phil and Lauren know so. In this practical episode, our hosts break down the musts of a successful online business, from conference calls to marketing tactics, so you can transition online with ease. If your business has been affected by recent times, have a listen—and your business might change in a way you never expected.

How do you make customers feel like a VIP? :sparkles: Our guest Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling correspondence to dealing with tantrums, this episode is a must-listen for anyone trying to keep customers happy at all times.



How do you make customers feel like a VIP? ✨ Our guest Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling correspondence to dealing with tantrums, this episode is a must-listen for anyone trying to keep customers happy at all times.

How do you know if your brand is successful? ✨ In this episode, hosts Lauren and Phil try to make the intangible tangible by breaking down the qualitative and quantitative ways to measure your brand's success. If you're thinking about investing in your brand, or you feel like your brand is capable of more than it's achieving, you're going to love this no-nonsense exploration of determining a brand's success.