Brand Therapy

It’s a scary time to be a human being, and it’s a scary time to be a business owner. We’ve never gone through something like this before, so it’s impossible to know what’s “right” when it comes to your brand during a pandemic. In this special edition live recording of Brand Therapy, Phil and Lauren tackle one of many questions on people’s minds: Should you promote your brand during a pandemic? The answer isn’t clear, but together, we make some strong conclusions that might help give you direction.

How do you brand yourself when you want to do it all? 🤗 For this episode timed with Full Sail University’s annual Hall of Fame conference, Phil and Lauren show how anyone—including a student—can brand themselves by getting specific. Using student Andrea (a former lawyer, producer, do-it-all’er) as a working example, listeners will get a step-by-step guide of the questions to ask yourself to create a compelling brand and one-page site.

If you want to promote your brand, should you go live? 🎤 Our expert guest Ian Anderson Gray says yes—and hosts Phil and Lauren think so too! In this episode, Ian addresses all roadblocks to going live and unveils the undeniable opportunities. You'll learn why to go live, how to go live, and when to go live so you can get started right away. If the thought of real-time streaming gives you goosebumps, this convincing episode is for you!

When you start a new venture, do you need a new brand? 🏃🏽‍♀️ In this episode, Phil and Lauren help guest Margaret, a lawyer-turned-fitness instructor who’s ready to expand her business in a new way. With a traditional profession behind her and a company name today, Margaret is wondering if the time is right for a personal brand. If you’re stuck between business names or industries, this episode will teach you how to clear the cutter and make a decision based on your goals years from now.

How do you create a really good team? 💪According to performance and mindset coach Osmaan Sharif, it all comes down to strengths. In this episode, Phil and Lauren grill our expert on all things team-building—from identifying where you excel to recognizing strengths in others—to create an effective and well-rounded business unit. If your business needs to expand or you feel like something’s off in your staff dynamics, our episode with Osmaan will inform and inspire you to rethink your team dynamics.

Is it possible to brand yourself when you want to do it all? 🤨 Hosts Phil and Lauren have their opinion, but we'll let you decide after listening to this episode! Our guest Ana, a lawyer based in Colombia, loves to help people in any way she can. However, Ana is worried that branding herself as a lawyer will close her off to work opportunities. Our (arguably) most controversial episode yet, this is a must-listen for anyone who doesn't know where to draw the line between your personal hobbies and your career.

Why is photography so important for your personal brand? 📸 Hosts Phil and Lauren meet with photographer Susan to discuss. Susan is one of Phil Pallen Collective’s go-to photographers, and she’s proven time and again that she knows how to capture the essence of her subjects. We drill into details about how Susan makes our clients feel at ease, the secrets for getting people to come out of their shell, and other industry must-knows for beautiful photos. If you’re in need of need pics (spoiler alert: you probably are!), this episode is for you.

Is it risky to target a specific market within a competitive field? 🍴 Our guest Bahee is on Brand Therapy to find out! Bahee is a nutritionist who wants to be known for a certain type of clientele. Hosts Lauren and Phil help Bahee weigh the pros and cons of catering your marketing to a particular group. (Spoilers: There aren't as many cons as you'd think.) This episode is great for anyone who works in an ultra-competitive industry and wants to stand out. Enjoy!

How can you brand yourself if you're not a designer? 🎨 In this episode, we meet with Elliot Salazar, graphic designer of Refinery29, to make enlighten non-designers about the critical decisions made when branding. We talk about how to choose the right color, how to channel your aesthetic, and other words of advice from Elliot's brilliant mind. If you're feeling like your brand needs a 2020 update, this episode is for you!

Is it possible to merge two completely different careers? 🗺️ In this episode, Phil and Lauren say yes! This week, we're on with Gal, a tour guide with a passion for music and travel. Our guest equally loves both career paths and is wondering how to pursue both simultaneously. In this episode, we teach Gal how to find common themes between his passions to present a united brand sentence. A great episode for anyone with multiple passions!