Brand Therapy

How much should you charge for creativity? 👩‍🎨 Whether you're an artist, a writer, or an interior designer, knowing the fair price for an intangible service can be tough to figure out. This episode, however, we chat with someone who *has* figured it out. Meet Natasha Minasian, an Orange County-based interior designer who owns The Studio at DRC in Costa Mesa and DRC Studio in San Diego, all while offering interior designer services to high-end clientele. In this fun conversation, Natasha helps creatives figure out how to provide value while understanding your worth, and she recounts her own billing-related experiences over the years. A must for anyone who sends invoices for their work.

When your career is a mission, how do you describe what you do? 👗 In this episode, we connect with Dara Ford, a UK-based tailor who wants women to feel empowered through perfectly fitting clothing. The catch? Dara wants a brand positioning statement that will help her summarize her purpose as well as her vocation. For anyone who feels stumped by the question, “What do you do?” this episode is for you.

Is it possible to do good for the world while doing good business? ☀️ Entrepreneur, public speaker, and client Brent Freeman knows it’s true! In this episode, we talks through the ins and outs of social entrepreneurship and how to structure your business to make impact. No matter your income, you’ll be inspired by Brent’s wisdom to make the world a better place—one good act at a time.

When you’re an expert in many things, how do you own an area of expertise? 🤓nerd_face: In this episode, the hosts meet with Pragya, an academic, speaker, think tank owner, mental health champion, and workplace advisor. As Pragya continues to build a name for herself, she wants a quick way to encapsulate her work while creating intrigue. For anyone who’s got a lot on the go, this episode is for you.

Why is it that some people land any job they want and others struggle for an interview? 💼 In celebration of Mother’s Day, we got Lauren’s mom Sandy, a career consultant, to give us the 411 on all things job hunting. In this episode, you learn the little gestures that make a difference, the ways to stand out in an interview, and tactics for switching industries at any time in your career.

How do you commit to a visual style when creating visuals are your job? :art: In this episode, abstract artist Alice wants advice on creating a brand that augments her paintings. The catch: Alice’s paintings are each unique in their own way, and she wants a brand that will last. The episode teaches you how to look for visual connections and elect for simplicity with your brand, no matter your industry. Recommended listening for any type of creator: artists, designers, developers, and more.

What does it take to make a living from Instagram? 📱 In this episode, hosts Phil and Lauren made it their mission to find out. Special guest Bronte (@frombeewithlove, formerly @bookishbronte) rapidly grew from 0 followers to 50k+ and she’s figured out the secrets to meaningfully growing online. If you’re set on making Instagram your full-time job (or simply want to use it for your business), this is the episode for you.

Are you regularly creating content but feel like no one’s listening? 👂 In this episode, podcast hosting duo Stephanie and Chelsea are ready to do something different. With a now-perfected podcast workflow, the two creatives are looking to promote their work in a unique way. This episode is a fun reminder that, when it comes to promoting your work, your audience comes first.

Do you know the secret to building a tribe? 🎉 In our brand new special guest format, you’re going to learn from a bona fide expert! Business strategist and speaker Emily Gallagher is the first of our new format, where this time the hosts will be asking all the questions. You’ll learn how to master sales through authenticity, find your voice, and give an audience something they really need.

Can a camera-shy baker rise to the occasion when it comes to course creation? 🥖 According to hosts Phil and Lauren, anyone can create a course if they’re aware of their strengths. In this week's episode, we speak with a baker who wants to bring her mega-popular bread-making classes to the masses. The hosts help Rhiannon figure out how to make a course in a way that’s comfortable for her. You knead to hear it.