Music is one of the few industries where talent alone doesn't cut it. 🎼 This week's guest is a singer-songwriter who is trying to break into the scene. Dia is motivated, hardworking, and got a new single in the works—and she just needs to find her fan base. In this ep, Phil and Lauren devise a promotions strategy that lets people in on the songwriting process while Dia makes her way into the charts. For the full shownotes go to philpallen.expert/episodes/dia

For many, the ultimately dream is working for yourself. 💭 This week's guest is an editor who has taken the leap to freelance full-time, but is finding it challenging to drum up business. Phil and Lauren walk our guest through their techniques of rekindling old relationships to stay top of mind. This episode is a must for anyone who feels uncomfortable or uninspired by managing their own biz dev.

Sometimes you go into business for one thing, but clients want something else. 🙃 This week's guests, a marketing duo in Amsterdam, planned to brand, but now do social media. Phil and Lauren discuss how creating a process can help prioritize see the value of branding. The group discusses scaling, efficiency, client management, and profitability.

How many Instagram accounts is too many? 🤔 This week's guest, Scott, is having trouble deciding how to communicate his many music projects online and has resorted to an Instagram profile for each one. Phil and Lauren teach Scott how to meld multiple projects into one unified message by cross-promoting and scheduling. A must for anyone who's a multi-tasker!

Mommy blogger, DIY enthusiast, and unintentional comedian—this week's guest does it all. 😂
Kathy wants to expand her brand beyond her mommy topics and isn't sure what to do next. Phil and Lauren discuss ways to introduce travel, renovations, and even politics—through Instagram Live.

When it's just two of you running a business, there's never enough time to do everything. 🕒
That’s why this week, we’re talking efficiency. Phil and Lauren spill everything they know about programs and systems to create more time in the day, from email drafts to posting on Instagram. Everything can be automated, you just have to know how.

This week, we’re cooking up a consolidated pitch. 🍳 Phil and Lauren talk with Katy, a chef, food stylist, food activist—and all things related to food. As a pro with many talents, her greatest challenge is not a simple one: summing up her offering succinctly. In this episode, the hosts share the ingredients to success for narrowing focus, creating value, and describing what you do in less than two sentences.

When you leave your job to follow a dream, you've got to find clients when reality sets in. ☁️ In this episode, Phil and Lauren chat with Victoria, a newly minted brand consultant, about how to find clients. Phil expresses sales tips that have helped his business in the past, and Lauren breaks down some pricing recommendations. For anyone who's dreaming up being their own boss, this is the episode for you.

There's an art to making your side hustle your day job—and that art is often branding. This week, our guest Reagan is building her portfolio as a brand strategist and trying to figure out her audience. Lauren and Phil help Reagan find her niche and define her services. We also discuss how to set the perfect price for services. If you’re trying to find out your brand's identity, this is the episode for you.

Today's guest votes yes to social media. ✔️ Janice, a freaking MAYOR, has mastered the art of using social media as a community building tool. In this episode, she discusses how she uses social media to facilitate discussion, create a forum for conversation, and truly listen to her town. A must-listen for anyone who wants to use social media for positive change.