Brand Therapy

It’s time for a new look in the corporate world. 👕 Daniel and Calvin are in the business of making your workday comfortable, yet stylish. Their clothing company has hit the ground running with influencer marketing, but something is just not clicking. Phil and Lauren discuss rethinking the brands target audience and the importance of being specific.

For anyone who's passionate about life, this episode is for you 😬 Danielle is a commercial actress, beauty expert, creative producer, and a mom. She's good at many things, which is why she's come to Phil and Lauren to help her prioritize. In this fun episode, you'll hear Danielle discover her brand's focus and, excitingly, realize that an effective brand needs to be more organized than focused.

You need experience to get a job, but you need a job to get experience 🤔 We've all felt that growing pains of being new to the workforce, but the next generation is feeling it more than ever. In this episode, Dubraska seeks help with building a brand to help her land the job of her dreams. The session covers the importance of voice, positioning, and making yourself seem indispensable.

All pencils down! ✏️Have you ever had a side hustle you've wanted to turn full-time? Our guest Laurens is a consultant by day and video scriber at night. In this inspiring episode, Laurens walks us through the merits of his process and realizes that the best brands are reflections of who we already are.

Make life whatever you want it to be ✨ Today's guest wants a content strategy to inspire people to live life on their own terms. As a successful commercial actress, mother, and (unintentional) viral conspiracist, Andi has a do-it-all attitude that's contagious. In this ep, we go over the ins and outs of building an effective audience on social media. You won't want to miss it.

Art freaks, listen up! 🎨 In this episode, we're introduced to the nichest of niche brands: A fiber arts magazine and membership organization. While the magazine's social media presence is booming, the organization is having troubles converting those fans to sales. Phil and Lauren walk through the importance of simplifying options and help the mag articulate wins to get more members in no time.

Branding is a magical thing. 🎩 In this episode, a magician asks Phil and Lauren how to grow an audience on Instagram. The team tackles the greatest issues with posting illusions online and develop an Instagram posting strategy to start right away.

All heart eyes for episode four. 😍 In this episode, Phil and Lauren meet with a matchmaker (you read that right) to talk about spreading the love to get more clients. Our guest discusses her brand's niche and unique positioning, while our hosts help her consolidate her offering to make it easier to say, "I do.

Have you ever quit your dream job? ✨ Our brave guest in episode three is leaving the security of her current organization to tackle a new venture. Phil and Lauren help Morgan define her elevator pitch, solidify her target audiences, and find the confidence to do it all without the safety net of a company. A master of human connections, our guest expresses her passion for “soft skills” and explains what’s holding her back from going all in. For show notes and advice on positioning your brand, visit http://philpallen.expert/episodes/03-morgan.

Do you hear that? 👂It's the sound of someone wanting a personal brand. In episode two, Phil and Lauren meet with an Emmy Award-winning audio specialist to discuss his goals. The guest has a successful business and is looking for a way to appeal to a new market. To celebrate the guest's recent induction into the Full Sail University Hall of Fame, Phil will be branding our guest live following the recording—for the first time ever. Listen for step-by-step tools on creating a personal brand, and visit the show notes for a special exercise on positioning yourself for success. http://philpallen.expert/episodes/02-fernando