Brand Therapy

Can your social media strategy succeed without a marketing budget? 💸 Lucky for listeners, that’s Phil and Lauren’s specialty. In this week's episode, Esther needs help devising a marketing strategy for her non-profit organization. Our hosts explain how to authentically connect with an audience (spoiler alert: It all comes down to storytelling) so you don’t need to drop a dime.

If you've got knowledge and skills, is that enough to get a recruiter's attention? 🤔 In this week's episode, we work through this challenge with A.C., a creative producer. A.C.'s got experience, but isn't sure how to translate that experience in a way that's appealing to recruiters. Lauren and Phil give him the best advice on all things jobs, from reaching out to recruiters to an elevator pitch to writing a cover letter.

How do you sell a book to a publisher without an audience? You can’t. 📖 Valentina is a freelance journalist that that is writing a book, but need help promoting. Phil and Lauren help tackle how to promote a book through a visual platform and sharing more of yourself to your audience through written and visual storytelling.

How do you know when it's time to speak? 🖋 The key to speaking comes from storytelling and this week's guest, Daniel, is a one-stop-shop for just about everything: wedding planning, and consulting. Phil and Lauren help teach Daniel how to tie it all together, from branding a wedding to giving a keynote speech.

We did it. We made through a year of Brand Therapy. ✔ That’s a year of brand sentences, ideas, confessions, advice, and most importantly: YOU. To end the year on a high note, we’ve rounded up a couple of our absolute favorite moments from the past 37 episodes. Lay 2018 to rest and we’ll see you in 2019!

Everyone's always focused on Twitter and Instagram. But what about Pinterest? 📌 In this ep, our guest is a brand strategist whose clients want to focus efforts on Pinterest—and he wants his advice to mean something. We discuss all of Phil's favorite tools for rapidly growing your following on the most underrated social media channel. Expect a serious lesson in blog traffic from this ep!

If it ain't broke, don't fix it, right? 🤔 Today's food blogging guest is challenging the saying and proposing a whole new direction for her already-successful recipe blog. Together with Phil and Lauren, our guest Juli deliberates between sticking with what's working (food recipes) and what's got potential (showing vulnerability) so that she can keep her audience satisfied.

It takes a brave person to pursue a career in the arts—and today's guest is no exception. 👩‍🎨 Patricia is talented to boot and is ready to go all in to her budding stationery business. Phil and Lauren discuss ideas to position her work in a hyper-focused way. If you're someone who's ready to get your career moving faster than you can say "Gogh," this is the episode for you.

When you can do it all, how do you describe what you do? 👨‍💻This week's guest is a serial entrepreneur who's mastered cryptocurrency, social media, business development, and (in case you wondered) real estate. Joe jumps seamlessly between industries and thrives by mastering skills on the go, which is why his greatest challenge is describing his competencies. For anyone who's good at many things, this is the perfect episode for you. For the full episode show notes go to philpallen.expert/episodes/joe

When your endeavors serve different audiences, should you ever combine them? 🙏🏼 Our guest this week is a yogi and entrepreneur. Lisa is at a crossroads with her businesses—each successful in their own way—and doesn't know if combining efforts will make her message stronger. Phil and Lauren go through the pros of separate (focused messaging for specific audiences) and pros of combining (efficiency!) to arrive at the right decision for Lisa. A must for anyone who's got big ideas. For the full show notes go to http://www.philpallen.expert/episodes/lisa