There are many unknowns in the world of private investigating, but the real mystery? Mastering Facebook. :female-detective: This week, Phil and Lauren meet with bonafide P.I. Ashley to discuss how to promote her services without drawing attention to her identity. The trio dives deep into the merit of groups, ads, video content, and more. Secret's out: If you're a small business owner, you're going to love this ep. For the full show notes go to philpallen.expert/episodes/ashley

Does a focused audience help or hinder your brand? 🔎 This week, a marketing strategist wonders if targeting athletes is broad enough to grow her young business. Phil and Lauren debunk targeting myths and explain the importance of rocking a niche. You'll also hear how business referrals and influencers can help you grow. For the full show notes go to philpallen.expert/episodes/asia

What do Fifty Shades of Grey and our guest have in common? A lot, actually!  In this episode, Phil and Lauren talk with erotica author Jackie about how to sell her work via Instagram—and whether or not the platform is the best use of her time. For anyone interested in learning how to find their community and generate enthusiasm, this spicy episode is for you. For the full show notes go to philpallen.expert/episodes/jackie

We all know about international exchanges, but have you ever thought of the marketing behind it? 🤔 This week, Phil and Lauren speak with Carrie about how to incentivize families to host international students. The trio discusses her potential audiences, how to find them (even her little town!), and the stories that need to be gathered. If you work or live in a small market, this ep is for you. For the full show notes go to philpallen.co/episodes/carrie

Entrepreneurs get a rush starting projects, but a brand needs to link projects together. 🔗 In this episode, Phil and Lauren talk with UK entrepreneur Lee, who's having troubles connecting the lines between his endeavors. The hosts suggest ideas to bring visual continuity to his projects so they all co-exist under one umbrella. For the full show-notes, go to philpallen.expert/episodes/lee

Making money can be hard, especially when you're a recent graduate. 💰 But one thing is for sure: very often the biggest mistake a new graduate can make is working for free. In this episode, Phil and Lauren help Lucia figure out the different paths she can take to make money while still helping her friends. For the full show notes go to http://www.philpallen.expert/episodes/lucia

Time to open your inbox because we’re talking about email marketing. :e-mail: This weeks guest is a dancer and performer looking to grow a following. The best way to do that right now? Email marketing. Phil and Lauren discuss the importance of having an email list and even write Patrick’s first email! For the full show notes visit http://www.philpallen.expert/episodes/patrick

From deciding on a name to creating defined services, building a brand on your own can be a challenge. 🤷‍♂️ Luckily for today's guest, Phil and Lauren help Erin make some big choices. In this episode, everything is covered from creating a business name or using your own to defining your audience within your services. For the full show notes go to: http://www.philpallen.expert/episodes/erin

It's not easy to brag about your work. 😑Today's guest is at a crossroads in her young life and wondering the best way to articulate her services. A budding brand strategist with big dreams, Phil and Lauren help this guest define her visual style, define her competitive advantages, and figure out how to use Instagram to generate business for the long haul.

Life's easier when technology automates business. 💻 Since Jil works remotely, there's a lot of emailing, scheduling, and questionnaires that just take too much time to do manually but that's where automation comes in. Phil and Lauren talk to an interior designer this week about all the programs and software (free and paid) that can be used to make business life much easier.