Brand Therapy

Goodbye 2019 and hello 2020 content strategy! 👋 In this episode, Phil and Lauren chat with the oh-so-knowledgeable Janet Murray about all things content. A journalist turned full-time content coach, Janet knows how to create content out of just about anything. You’ll learn why Janet always starts her day putting herself first, tools to figure out your content angle, and other points of inspiration to rev up your 2020 content game plan.

How do you promote an experience that’s completely individualized? 🚐 In this episode, Phil and Lauren meet with the owner of Happy Campers to discuss just that. Happy Campers offers completely individualized camper designs that needs to be experienced to understand its full value. We discuss the importance of conveying the in-person experience, storytelling on Instagram, offering Instagram takeovers, and maximizing user-generated content.

How do you sell if you don’t feel comfortable selling?🤑Our expert guest on today’s episode, Alison Edgar, knows the answer. A sales coach and downright institution in the UK, Alison gives Phil and Lauren the details on all things sales. From defining your value to mastering cold outreach, this episode will give you all the tools to have your customers begging for your product or services.

How do you attract a completely new target market without affecting your current one? ✨ In this episode, Phil and Lauren met with Catherine Gladwyn of Delegate VA. Catherine's business teaches and accumulates virtual assistants. She's found that her clientele is mainly women but wants to position her business to attract men as well. We weigh the pros and cons of segmenting her audience, explore possibilities with positioning, and arrive at an interesting conclusion.

Is there a secret to writing well? ✍️ In this episode, Phil and Lauren discuss all the ins and outs of copywriting. Instead of a guest, Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The two talk about writing tricks, writing authentically, writing quickly, and writing in a way that’s (gasp!) actually enjoyable. For anyone who gets writer’s block the moment you put pen to paper, this episode is for you.

How do you sell something that's hard to explain? 🤓 In this episode, Phil and Lauren meet with Brett Jaffe, a VP of a cyber security company, to discuss tactics to communicate complicated subjects in a succinct way. We cover the importance of building trust by communicating with a personable delivery, and we also give examples of communicating value from the get-go. If your leads' eyes glaze over when you start your company's elevator pitch, this is a must-listen for you!

Is there an easy way to decide your written brand voice, once and for all? 🤔 Enter archetypes. Our expert guest Ryan O'Hara explains how he uses brand archetypes to shape his engaging content online. Hosts Phil and Lauren drill Ryan on the different archetypes, instant inspiration for each, and, most importantly, how to use your archetype to take your personal brand promotions strategy to new heights. If you feel lost, uninspired, or just plain confused about what (and how) you should post online, this episode is for you!

It's a question every successful blogger asks: "Should I consolidate projects?" 🌶️ Our guest today, Marye from Restless Chipotle, is asking that exact question. With an ultra-successful food blog and many other projects in the works, Marye's wondering if there's a way to bring everything together⁠. Hosts Phil and Lauren weight the pros and cons of merging and also come up with some positioning ideas. This episode is great for anyone who's juggling many projects at once!

How do you make money from Facebook without losing money on ads? 👤 We all know the power of Facebook ads, but the investment required to be seen is downright scary. Hosts Phil and Lauren sat down with bonafide Facebook ads expert Liz Melville to figure out how to maximize the bang for your buck on the platform. This episode covers the importance of creating a value offering, understanding your audience, and messaging to make your ads downright irresistible. A must-listen for anyone who's selling a product or service!

If you've built a name for yourself, how do you build a name for your business? 💼 In this episode, we meet with Rafael, a reputable marketing expert who's known for being, well, Rafael. With the launch of his new business, Rafael wants his agency name to be as esteemed as his own reputation, but he's been meeting some resistance. Phil and Lauren talk about the importance of elevator pitches, repeating messages, and helping people connect the dots. Enjoy!