Tracie is a powerhouse conversion copywriter (known for crafting compelling quizzes) with a foundational passion for ethical sales. Rerouting the world to connect through relationships, Tracie shares how to write in a way that feels good and “non-icky”, as well as growing as a copywriter. 

Whether you are a copywriter looking to evolve your business or an entrepreneur wanting to feel good about writing marketing copy, this is the perfect episode for you. We’re going to dive into: 

• How she has evolved as a copywriter, including niching into conversion and writing quizzes
• Why so many feel disconnected when they write their marketing copy
• Tracie’s amazing tentacle metaphor
• How to marry your unique boundaries with also listening to your ideal clients & their needs
• Our hilarious conversations around a marketing jargon term that tends to “trip” people out, that can be so simplified
• Who crashes the podcast, unexpectedly ;)

FOR MORE, GO TO:

Tracie's Website | Instagram: @Tracie_IndieCopy

Clubhouse: @tracieindiecopy

I would be so honored for 2 minutes *if this resonated* if you’d PLEASE: 

• Share the episode on social media and your feelings on it via Instagram *tag @allisonevelyn_*

Tracie’s Bio:

Tracie is a sales strategist and launch copywriter for people who secretly yearn for a healthier way to bring sales into their business. Using her client-first framework and quizzes, she helps you attract more clients while creating connections and relationships instead of just transactions.

When she's not coaching and creating relational sales messaging, you’ll find her savoring adventures by the lake or curled with a good mystery. You can catch her online on Clubhouse @tracieindiecopy, IG @tracie_indiecopy, and of course www.indiecopy.com.

If you’re a solopreneur who’s burnt out or have clients that scope creep (sending you edit after edit mmhmm), this episode is going to give the bear hug you need. For. Real. 

Reese Spykerman is a brilliant designer and copywriting expert who went from burnt out implementor to an evolved creative business that fits her lifestyle. 

Diagnosed with an auto-immune condition 3 years ago, she saw it was time to finally move past her people pleasing ways and step up as the expert vs. hustling freelancer mindset. 

Reese has been featured in outlets like Entrepreneur and Thrive Global, worked with NYT best selling authors and gotten insane results for clients (like taking them from $3K to $15,000 a month). She has incredible, amazing, tangible ways to transition how you work with clients, evolve past burnt out hourly work and have both you and potential clients see you as a rockstar expert. 

Get on your blue light glasses and get ready to hear how: 

• As a graphic designer, how Reese went from burnt out on client edit requests into a sustainable design brand
• The way to set up projects so you DO NOT have clients who scope creep (aka ask for edits again and again)
• How to set expectations to establish that YOU are the authority and go-to expert 
• Reese overcame being a people please 6 years ago + WHY that shifted her business
• How to shift from implementor to strategist

• The specific way to start practicing your boundaries and build that “non-people-pleaser” muscle

• 3 years ago, Reese’s diagnosis of Hashimoto’s Disease shifted her life and had to make a big change in business
• You can EVOLVE with current clients, even as you change your business or offers
• The business model Reese currently has, which is FANTASTIC inspiration for any copywriter, designer, brand strategist or marketer

FOR MORE: 

Reese’s Website

Instagram: @reesespykerman

HER FREEBIE *on her home page*: Design Tweaks to Increase Conversions & Sales ASAP

Laura Belgray is one of the most real, successful entrepreneurs around, with the funniest stories you’ve heard in your damn life - that also lead to big money, a large Instagram following and your dream business. 

If you want to realize it’s OKAY to share all parts of you, learn how to tell stories that magnetize people and see there is no set, straight, fancy path to success, you MUST hear this unapologetic interview with Laura Belgray aka - The Talking Shrimp. 

With over 43K followers on Instagram, co-founder of The Copy Cure with Marie Forleo, featured in Business Insider, Money, Fast Company, worked for promos on shows like Nick at Night, Bravo, podcasts like The Jasmine Star Show, Entrepreneurs on Fire *with JLD, who was this show’s first podcast guest* - 

Laura is PROOF that by being your true self, every part, even if that’s calling yourself lazy, love sleeping in, share emails that tell stories like the time Laura said ballsack at her father’s funeral 

You are going to get SO much out of this episode, I’m literally tossing my microphone at you. 

Get ready to smile, to be racing to tell your own stories after you listen out for: 

• Hear hilarious stories from this world-renowned copywriter, which I had never heard from Laura before
• The hysterical way Laura got into writing promos like Bravo and Nick at Night, then starting her own business
• What early adulthood job she was fired for, multiple times
• How to find the type of job or career you TRULY want
• Laura’s dream fantasy for a job (That had me almost pee myself laughing)
•  

• The f***ing funny way Laura and her husband came up with the name “Talking Shrimp” 

• How Laura created her first website (including what she said services were + what Laura originally charged)
• The way Laura upped her prices overtime and ultimately cut 1:1 work with clients entirely
• The halo effect of media, including about her 1st piece on Business Insider (and why it was controversial)
• Laura’s honest, refreshing take on desiring other people’s approval
• Why Laura went through her revamped branding process 
• How Laura went from day rates *hear her premium prices within* to group coaching
• The in-person surprise I and 4 other people did for Laura
• Get a hater comment or review? How to lessen the sting and actually USE it to rally people who love you
• Juicy insights about the book Laura’s working on
• 3 words that Laura hates *including a word she knows I love and a word she thinks sounds like genitals*
• After we stopped the “official episode” a private p.s. Conversation that I simply HAD to include 

FOR MORE: 

Talking Shrimp 

Instagram: TalkingShrimpNYC

5 Secrets to Nonsucky Copy (is on her Home Page Here)

Non Sucky Subject Lines: 33 most opened subject lines, 4 that tanked and formulas to write your own 

This badass, homeschooling mom of 4 built a multi-million dollar business online in...only a few years. If you want to launch a scalable product, create a course and STOP holding back your voice, do not do anything before listening to this talk with Kim Constable. 

This conversation will give you the most motivational, strong ass kick meets powerful marketing strategies meets inner work, I promise. 

Kim is not only one of the most real, raw online entrepreneurs around, Kim’s readiness to own who she is, listen to her audience and pivot has gained her 228K followers on Instagram and MILLIONS of dollars, turning over 3 million dollars last year alone. 

From the woman I’m privileged to chat with so often *I’ve written about her bum a hilarious amount!*, your mindset about business and online products is about to be rocked forever. 

Get on your workout shoes and hear how: 

• Kim found a massive gap in the “saturated” fitness and wellness market
• The lie about what it takes to be a highly paid expert
• How Kim created her 1st program that sold massively (and it’s NOT how you think) 
• The way to take people on a marketing journey, so they not only BUY the program but achieve true success from it
• “People may not like me but they respect me. And I’d much rather have people’s respect than their likes”
• The #1 way to stand out in a market, that is totally counterintuitive and SO brilliant
• Kim’s mind-blowing truths about burning fat and getting sculpted NO one talks about
• How to show people your program is not bullshit but really works
• Her recent Instagram post about drinking alcohol (and why it got 500+ comments)
• Kim’s approach to selling that is NOT like anything else you’ve heard online
• A story about urinary tract infections *that is really important*
• How to know what people say they want vs. what they ACTUALLY want

• How Kim hones in on desires (so people click the “purchase now” button) 

FOR MORE: 

TheSculptedVegan.comInstagram @TheSculptedVegan

Your life will probably change after this episode, that is NOT an exaggeration. Randi Halaway is one of the #1 influences of my entire life. Her guidance and methods have changed how I process emotions, see myself and approach every part of my life and business. I never want to imagine what my life would be like if I hadn’t learned from Randi’s wisdom and information. 

So if you want to stop playing small, stop dimming your light, halt overthinking, TAKE BACK YOUR POWER, make incredible business leaps and step into your next level self with flow and calm, PLEASE LISTEN TO RANDI. 

Because Randi has overcome so much of her own healing, powering her to : 

• Start 1 but 3 businesses 
• Making leaps that people told her were wrong (her story will CHANGE how you see your own intuition) 
• Overcome trauma and create the dreamy business and life that influences countless others 

THIS IS THE ONLY PODCAST EPISODE I HAVE EVER YET CRIED IN - AND YOU’LL HEAR EXACTLY WHY. 

You are going to learn SO MUCH from this episode it’s unreal. Dab on your favorite essential oils to hear: 

• The first 2 of businesses Randi had, that grew massively
• The big leap people told her was NEVER going to work (and led to the wildest success story)
• Why leaving an industry or client is not abandoning people or a “failure”
• If your heart is pulling you to something, there’s a REASON for you and other people
•  

• The way Randi went from healing after divorce to finding flow and manifesting 6 dream clients in 1 week
• Why trying force motivation does not work

• How Randi learned to own her 2 divorces, openly, as part of her story
• Her journey from blaming others and feeling like a victim to having created a system to feel so peaceful she had no idea was possible

• Turning your process into an official framework with a name you can teach to clients

• The hilariously unplanned way Randi taught her first workshop (turns out, you DO NOT need a plan)
• The worst thing someone can say is NO
• How your head is f***ing with your heart (and your life)
• When to STOP making decisions because they will not be productive, promise 
• Our bonkers Starbucks moment, when Randi called at the most INSANE intuitive moment 

FOR MORE: 

Randi Halaway Website 

Instagram - @RandiHalaway

Randi’s Group Program - Open for Enrollment 

For years, coaches told Kristen Edwards she had too many passions, needed to focus or “just follow your passion”, but none of this advice felt right. 

Kristen has her Masters, years in the corporate world and was a high-end wedding planner and wanted to bring all parts of her into 1 kind of business. She KNEW it was possible. 

After years of exploring what it means to combine all the gifts and desires you have, Kristen’s discovered how to build a powerful business where she does ALL the things she loves - while changing women’s lives forever. 

You are going to learn SO MUCH from this episode it’s unreal. If you want to stop hearing “you need to niche”, listen to this incredible soul, Kristen, share: 

• How a background in the corporate world and wedding planning led to her dream coaching business
• The difference between multi-passionate and being confused about what you do
• Why you should “Do what you love for a year”
• How to go from feeling “all over the place” to a cohesive business incorporating all parts of you
• How Kristen changed her niche slowly vs. 1 big announcement
• The truth about what brings clarity
•  

• Kristen’s proven 3 step plan to create your dream business and conduct a pivot

• How to bring your personality into the TYPE of business model you have *that most people aren’t told to do*
• The simple way Kristen created the name for her coaching framework *brilliant for ANY service provider*
• The personality test many entrepreneurs have never done *and Kristen swears by*
• In the surge of conversation around racial injustice, Kristen was incredible enough to (¾ into the conversation) share what it's felt like with people turn to her
• For people just awakening to the racial injustices, a really important message Kristen shares specifically
• The real meaning of the word passion *I had NO idea* 

FOR MORE: 

Website: Kristen Edwards

Kristen’s Instagram

Focus & Fulfilled FB Group

Feel stressed or anxious? My INCREDIBLE, savvy gal Julia Kristina is sharing WHY the brain panics and how to shift your emotions, even if you’re a chronic “worrier" or “people pleaser”. 

Julia Kristina is a licensed therapist and counselor who took her business online and now has over 165,000 subscribers on YouTube. With a packed membership The Shift Society and life-shifting courses, she’s been featured on outlets like Mind Body Green and Inc. 

On YouTube, Julia’s videos rack up over 300K, 400K views because they truly shift how people see stress and the ability to overcome anxiety. 

Especially if you're feeling worried about the future, panicked during Corona or stuck on “what to do next” in your business, this is a must listen. 

Get out your Bill Nye the Science Guy bow tie and hear how: 

• What fear almost halted Julia’s dream + now massive following (and how long the process actually took)
• The difference between having a plan vs. worrying about the future
• The line between inspiration and pressure on ourselves
• What surprising platform 1st grew her business (not Twitter, not Facebook, not Instagram)
• When the human brain feels stressed, what lie you’ve been told
• Julia’s shockingly easy FAST way to write headlines that hook the brain + has gotten 400,000 views on her videos  (it takes under 1 minute!)
• What 1 word will make people want to click your content
• How Julia found her niche in the consulting & therapy world (after struggling to decide)
• The hysterical, ridiculous story she shared about childhood that actually GREW her community
• The age your brain develops into adulthood (IT IS WAY OLDER THAN I REALIZED!)

FOR MORE OF JULIA KRISTINA, 

Julia Kristina Mah Youtube

Instagram: @JuliaCounsellor

The website (with link to courses)

The term “mad hatter” was NEVER in the book Alice in Wonderland, so QUESTION: Why was there an “odd” hat maker in this famous book and the phrase still known today “mad as a hatter”? 

Because there was a phenomenon at the time that was really startling.

Lewis Caroll (a pen name), author of Alice in Wonderland, did NOT invent the mad hatter concept. 

There was a real pandemic for hat makers in multiple areas of the globe that started decades before this book was published, that most modern people have never heard of. It was a mystery for decades on what was happening that was finally solved and laws came into place to protect. 

After research I was shocked by myself, I am now revealing: 

• For decades, NO ONE knew why hat makers experienced mental health and nervous system breakdowns, while shoemakers and other tradesmen did not
• Traits Alice in Wonderland’s hatter you never knew about + who he’s actually based on
• What horrifying phenomenon happened to the city in America dubbed “the hat capital in the world”
• Finally, humans discovering WHAT was causing the problems for hat makers (+ the depth of the symptoms)
• What law in 1941 finally halted this hatmaker condition
• The shocking way a hat maker was directly linked to Lincoln’s assassination (NOT in how you think)
• Why I’m sharing this historical phenomenon specifically NOW during COVID 19 and the hope it can bring us

I would be so honored for 2 minutes *if this resonated* if you’d PLEASE: 

• Share the episode and your feelings on it via Instagram *tag @allisonevelyn_*
• Post a review here so we can keep bringing more real, screw the fake fluff content

For more about the podcast + episodes: 

BrandwithBite.com 

If you think of yourself as a people pleaser or perfectionist, this is a MUST listen. I’m not kidding. In merely days, this life coach & best selling author helped rewire my brain to finally set boundaries and say no with greater ease. 

Nancy Levin’s methods (featured in her book “Setting Boundaries will Set You Free”) are unlike ANYTHING I’d ever heard and are life-changing if you find it hard to say no or put everyone else first. 

Nancy appeared to be a confident high performer with “it all together”. But she opens up about the true reason she was obsessed with perfectionism and why it was a huge flaw. She overcame burn out and started a life coach business where she ended up: 

• Leaving her 1st marriage (and why that was so traumatic)
• Letting go of “perfect” and learning to delegate - even though that felt impossible
• Writing 5 books and becoming a best-selling author
• Starting her own certification program where she now has a membership, group coaching AND private coaching 

You are going to learn SO MUCH from this episode it’s unreal. Get on your no-more-people-pleasing pants and hear: 

• How Nancy appeared a powerhouse at work but a doormat in her 1st marriage (+ finding strength to leave)
• The real reason Nancy was obsessed with being a “perfectionist” (that’s likely true for YOU)
• A life-changing concept in the book that I can’t shut up about - and I asked Nancy to dive deeper into
• How Nancy went from Event Director at a huge company to a life coach + best selling author
• The #1 way Nancy got coaching clients from the very start, without a big audience that ANYONE can do
• Sneaky pitches Nancy made early on that led to big results and clients later
• How to delegate and outsource, even if terrifying
• At what point EVERY entrepreneur needs to hire a VA
• The exact types of VAs and team members Nancy has now + her approach to hiring
• How she created a program that certifies other coaches 

FOR MORE OF NANCY LEVIN:

Nancy Levin WebsiteInstagram: @nancy_levin

Once you know this story, you’ll never think about grocery stores the same way. Turns out, the modern grocery store was incredibly revolutionary and actually changed habits you have, right now, forever. 

This topic was on my mind because of quarantine. 

With so many people ordering groceries during the pandemic, I began to think back to what life was like before Trader Joe’s, Whole Foods and Costco.

I didn’t expect to discover stories, which I reveal in this episode: 

• On a trip to America, why Queen Elizabeth scheduled a visit to US grocery store and was fascinated (and what particular item made her giggle)
• How online grocery delivery is actually like 1800s life
• How the new 1930s grocery store experience directly impacted kids, in a massive way
• Why self-service stores changed branding and marketing, in many industries, forever
• The first “supermarkets” were not who you would expect
• Why a rom-com I laughed over as a teenager is linked to the 1st grocery store

I would be so honored for 2 minutes *if this resonated* if you’d PLEASE: 

• Share the episode and your feelings on it via Instagram *tag @allisonevelyn_*
• Post a review here so we can keep bringing more real, screw the fake fluff content

For more about the podcast + episodes: 

BrandwithBite.com