Brand With Bite

I've adored Ava since the first time we met - at a women's wellness event where she led an incredible *life changing* meditation. This celebrity meditation + yoga teacher and transformational coach has only continually expanded exponentially since. Ava went from corporate world, burn out then to teaching yoga and into a full-blown, massively skyrocketed spiritual business coach, podcast host and course creator.

Named "One of the Best Yoga Influencers to Follow in 2019" by Women Fitness and selected as one of Wanderlust's "35 Under 35 in Wellness to Watch", Ava can be found teaching her yoga, meditation, and breathwork around the globe and provoking conscious conversations on her top-rated podcast, The Alchemized Life. The Alchemized Life Podcast.

Hear how Ava's constant curiosity keeps her brand growing and flowing in a highly intentional way.

Especially if you want to ground further into your business intentionally and bring in a greater element of wellness or spirituality? GET THIS CONVO IN YO AIR BUDS.

Pull up a meditation cushion and join the conversation to hear:

• How Ava's able to pivot insanely quickly, again & again
• The name of her first blog + WHY she chose an unusual word for her podcast
• Why there's a powerful energy in claiming your name as the brand + URL
• When Ava brought her story more into the brand, including her experience of homelessness as a teenager + misdiagnosis with bi-polar at age 19
• The difference between opening up and over-sharing things you don't want to talk about yet
• When she knows it's time to CUT a service or make a change in her business + life *LISTEN CAUSE SHE IS INCREDIBLE AT MAKING SWIFT SHIFTS IN HER BRAND FREAKING FAST*

The history of tampons and taboos around menstruation products is shocking and incredibly thought-provoking. Why?! First off, tampons go back WAY FARTHER than decades. In fact, there's an insane history for what cultures have put up their lady parts for many centuries. This episode takes you from ancient menstruation times through the ads for unmarried women in the 1950s *You can't help but laugh at the...well, you'll see* to controversies still very prevalent around the world about tampon use.

Grab your favorite party (lined?) panties and join me for learning:

• What materials for makeshift tampons were used historically *So rough, literally*
• The first time the word "period" was ever uttered on TV (Who said it? A famous actress you'll know)
• Why Word War I had a big part in menstrual cycles
• What 1950s ads did to market to "unexperienced women" - who hadn't had "things" up their woman parts yet
• How a male doctor came up with the modern tampon
• The meaning the word behind "Tampax"
• How long it took from the modern tampon being patented → To it actual being openly known and used *insane*
• What 50 Shades of Grey reveals about tampons today
• Why the 2016 Olympics had a big effect on the taboo around tampons still in many parts of the world
• My honesty on realizing I have a biased perspective from how I was raised & where I'm from + *you'll hear more on this in episode* -- As I share about the perspective of tampons today, I know I don't know everything on this subject. I am asking for your stories and experiences with menstruation products to truly understand stories from every angle, culture, location because I KNOW I'm not an expert and want all sides of the history we're building now, we are in this together - Please do DM your stories or thoughts to share @allisonevelyn_ or @brandwithbite

My own interest was sparked by experiences shared within the episode. This is fascinating and a topic I feel is very important to address, especially for women's rights and freedoms, so this is only part 1 of Menstruation Marketing. The next part will be released soon, going into the more sustainable yet also effective menstruation products that have come in the last few years and THEIR marketing challenges. As shared in the episode:WANNA TAKE YOUR BRAND AND WEBSITE TO THE A-LIST LEVEL?!MY ACTUALLY-FUN, GET S*** DONE PROGRAM IS NOW OPEN:

→ WEBSITE COPY CATALYST

IN MERE WEEKS, HONE YOUR CLIENT MAGNETIZING MESSAGE, UNIQUE BRAND VOICE AND HAVE YOUR WEBSITE PAGES ALL WRITTEN -- DONE!

OPEN ONLY UNTIL SUNDAY, FEBRUARY 16TH

LEARN MORE AND SEIZE CHANCE WHILE YOU CAN -

https://allisonevelyn.com/copy-catalyst

For more about the podcast + episodes:

BrandwithBite.com

Claire Pelletreau is a straight up go-getter who's so busy she's having to turn away clients, has a killer course and runs the amazing, no BS "Get Paid Podcast". In this no-fluff interview, you're going to hear exactly how Claire went from fired to a skyrocketed Facebook & Instagram ad business with clients like Jasmine Star & Brooke Castillo.

Especially if you have mindset blocks around what's possible or find yourself juggling different business ideas, this chat is a MUST listen.

Go for a walk or make your next drive more productive - pop in your earbuds and join this conversation to hear:

• Claire's ongoing juggle between both 1:1 work and group courses + programs
• How much Claire charges per month and why (even though at 4-figures) this can be a *distraction* from bigger money makers
• The role star power has actually played in Claire's business (names like Jasmine Star + Brooke Castillo)
• Claire's struggle with asking for feedback and what mindset shifts did for her second launch
• One of the biggest milestones in Claire's business, that ended with tears in a closet
• The channel Claire is NOW testing to drive more traffic
• The surprising word Claire adores *that's different from almost anyone else the show's ever had!*

As shared:WANNA TAKE YOUR BRAND AND WEBSITE TO THE A-LIST LEVEL?!MY ACTUALLY-FUN, GET S*** DONE PROGRAM IS NOW OPEN:

→ WEBSITE COPY CATALYST

IN MERE WEEKS, HONE YOUR CLIENT MAGNETIZING MESSAGE, UNIQUE BRAND VOICE AND HAVE YOUR WEBSITE PAGES ALL WRITTEN -- DONE!

ONLY OPEN JAN 31 - FEB 9, 2020

LEARN MORE AND SEIZE CHANCE WHILE YOU CAN -

https://allisonevelyn.com/copy-catalyst

Whether you're a Trekkie, have never seen an episode or dread sci-fi, there's a LOT to be learned from Star Trek. This TV show launched a massive movement, showing the deep impact a brand can have on people.

In this episode, I am so excited to unleash 2 very specific, niche catalysts of Star Trek - ones that are very little talked about:

1. How Star Trek affected funerals *for real*
2. The influence Star Trek had on REAL WORLD science

These both apply to any business owner who wants to own a niche market, build a bigger fan base or inspire their audience to dream bigger.

WHAT IS THE MYSTERIOUS OPPORTUNITY COMING SOON (End of Jan - Early Feb 2020), YOU CAN BE FIRST TO LEARN ABOUT?!?!

https://allisonevelyn.com/copy-catalyst

For more about the podcast + episodes:

BrandwithBite.com

Mye de Leon's fascinating journey will inspire ANY entrepreneur looking to scale and take action without overthinking. In 2019 alone: While being a mom to 3 kids INCLUDING a son with special needs, Mye nailed success after success. She launched a new course, began a membership and created a mastermind.

All doing what? Hand lettering. Yes, she's a hand lettering artist that now shows others *especially her niche audience she's attracted* to unleash creativity and make $$$ doing what they love. Starving artist concept? Out the window.

That's why I had to bring Mye, my friend and client, on the show.

Pull up a meditation cushion and join the conversation to hear:

• The fascinating niche Mye carved out in the art world
• How Mye charged premium prices right from the start
• Mye's transition from artist to teacher and coach
• What role being a mom plays in her branding
• How she went from an intense, dark season to landing projects with top global brands
• The way Mye chooses to march forward with a project, even when she has fear or self-doubt
• A powerful perk from English being Mye's 2nd language *although I tell her how she sounds freaking fluent to me, always 😂 man, so much to learn from her*

WHAT IS THE MYSTERIOUS OPPORTUNITY COMING SOON (End of Jan - Early Feb 2020), YOU CAN BE FIRST TO LEARN ABOUT?!?!

https://allisonevelyn.com/copy-catalyst

FOR MORE OF MYE, GO TO: Mye's instagram

Mye's facebook

Mye's website

I want you to consider this: Out of all the people who research animals, talk about conservation and are in science, WHY do you know the name: Jane Goodall? This researcher and activist, who I believe is one the most impactful, impressive people on the planet, has a fascinating story AND is globally famous for good reason. No matter how much or little you know (or care) about Jane, the story of her journey to Kenya and controversial methods will wow you.

There are 7 main pillars to why Jane stood out and was able to share a message around the globe. In this episode, learn exactly WHY her approach was so against the standard norms AND really straight forward, vital ways to apply Jane's motivated, committed-to-results style to your business.

To grow your brand like Jane grew awareness for chimpanzees, you'll want to listen - like a baby monkey to its momma.

WANNA WIN AN AMAZON GIFT CARD?!

WE EXTENDED THE RAFFLE! IF YOU FOLLOW THESE STEPS BY JAN 17TH, 2020, YOU CAN WIN AN AMAZON GIFT CARD:

1. WRITE a review on your podcast app
2. Take a screenshot + SHARE THE REVIEW or EPISODE on Instagram
3. When you share on Insta, make sure to: LIKE AND TAG -- @allisonevelyn_ (Yup, underscore AFTER my name ;) +LIKE AND TAG -- @BrandWithBite
4. You're done. See if you win!

For more about the podcast + episodes:

BrandwithBite.com

Rob Marsh is an entrepreneurial rockstar of not one but TWO brands. He's a renowned Saas copywriter and co-founder of a copywriting empire that includes a podcast, mastermind & so much more. In this episode, we dive into how he has two businesses and the building & brand development of each one. As one of my own coaches, I can testify to this man's LEGIT-ness. You'll discover:

*How he picked his niche

*The #1 factor Rob sees with people able to grow quickly (and NOT struggle with getting the right clients)

*The problem with too many people leaning on humor (+ what to do for personality instead)

*Why Rob says to be careful of pursuing work based on your "passions"

*A company that does a fantastic job of connecting with clients based on everyday needs

*What it was like to co-found a second company and how he & (costume-wearing) Kira developed a voice together for one brand

*The best time to go from "having a business" to do the branding

*Who Rob deems as "true brands with bite"

*Why to avoid "mind-blowing" names and go for more straight-forward titles

FOR MORE OF ROB, GO TO:

The Copywriter Club Instagram

The Copywriter Club Facebook

The Copywriter Club Website

Rob's Website: Brandstory

WE HAVE EXTENDED THE AMAZON GIFT CARD RELEASES! IF YOU DO THE FOLLOWING BY JANUARY 17TH, YOU ARE ENTERED TO WIN AN AMAZON GIFT CARD!

1. Write review

2. Share the screenshot on Instagram + Tag @allisonevelyn_ AND Tag @brandwithbite

3. See if you win!

Graham crackers were invented for something FAR MORE scandalous than to sandwich marshmallow and chocolate. Graham crackers were made to address the big L word...not LOVE actually (the Colin Firth movie or otherwise) but LUST. The story of how and why graham was developed is ridiculous. This piece of food history is so preposterous that you know it's non-fiction. Listen to hear what happened and the vital lesson to take for YOUR business, especially if looking to pivot or make big changes in 2020 - or beyond.

WANNA WIN AN AMAZON GIFT CARD?!

IF YOU FOLLOW THESE STEPS BY JAN 3RD, 2020, YOU CAN WIN AN AMAZON GIFT CARD:

WRITE a review on your podcast app:

1. Take a screenshot + SHARE THE REVIEW or EPISODE on Instagram

2. When you share on Insta, make sure to: LIKE AND TAG -- @allisonevelyn_ (Yup, underscore AFTER my name ;) + LIKE AND TAG -- @BrandWithBite

3. You're done. See if you win!

For more about the podcast + episodes:

BrandwithBite.com

Bobby went from new online business owner in 2018 to speaking on Amy Porterfield's stage in 2019. That's why any entrepreneur wanting to scale effectively & fearlessly MUST listen to this convo. *For real*. Bobby, a Harvard Law Grad who went from lawyer to online business owner, shares how he skyrocketed his brand, became seen as an authority figure and has other business owners tagging him as the "go to expert" non-stop.

Pull up a chair to hear:

• His #1 email that got the most engagement/opens AND the most spam alerts (I'd NEVER have guessed the topic)

• The daring question he put to a group of online famous entrepreneurs...they denied at first but then admitted truth

• Bobby's #1 technique that's made him seen as a top expert and skyrocketed his business SO quickly

• What his Dad's business taught him about being an entrepreneur in the online space

• How Bobby was able to pre-sell a product he hadn't created and honestly said "I don't know what this will be!"

• The hilarious clothing brand Bobby would be - and how his answer truly surprised himself

REFERENCED IN THE SHOW:

The Go-Giver Book

IF YOU LISTEN IN TIME?! IF YOU WRITE A REVIEW AND SHARE THE SCREENSHOT ON INSTAGRAM WITH 2 TAGS BY JANUARY 3RD, YOU CAN WIN AN AMAZON GIFT CARD:

1. Write review

2. Share the screenshot on Instagram + Tag @allisonevelyn_ AND Tag @brandwithbite

3. See if you win!

Napoleon was NOT the shortie you think he was. More likely, 3 factors contributed to the "small man" reputation that's lasted 100s of years. Honestly, if you think girls from high school get catty with rumors, wait till you hear this marketing story from the early 1800s. Listen to hear how Napoleon got his reputation for being so short + use the same root methods to brand YOURSELF in the online business expertise, identity or qualities you want to be known for.

écoute! Je vais parler d'un homme qui aimait probablement les croissants. (Listen! I will talk about man who probably liked croissants.)

WANNA WIN AN AMAZON GIFT CARD?!

IF YOU FOLLOW THESE STEPS BY JAN 3RD, 2020, YOU CAN WIN AN AMAZON GIFT CARD:

1. WRITE a review on your podcast app
2. Take a screenshot + SHARE THE REVIEW or EPISODE on Instagram
3. When you share on Insta, make sure to: LIKE AND TAG -- @allisonevelyn_ (Yup, underscore AFTER my name ;) +LIKE AND TAG -- @BrandWithBite
4. You're done. See if you win!

For more about the podcast + episodes:

BrandwithBite.com