In this episode of Brand with Courage, Sacia sits down with Chloe Cordover— writer at The Dieline, creative consultant, and trendspotter in the CPG and packaging world.

Chloe shares her journey to becoming one of the most insightful voices in branding, packaging, and consumer trends.

She opens up about what makes design truly stand out, how to balance trends with timelessness, and why storytelling is the secret ingredient behind powerful branding.

Resources & Links Mentioned:

In this episode of Brand With Courage, we delve into integrating faith into business. We discuss Charis's journey into web design, her strategies for finding clients, and her approach to balancing business with personal values. We also touch on the importance of tithing, selecting clients whose values align with one's own, and seeking guidance from the Holy Spirit in business decisions.

A must listen for any Christian creatives looking to build their business with and for Jesus!

00:23 Meet Charis from Torera Designs

01:04 Charis' Journey into Web Design

04:25 Strategies for Finding Clients

06:51 Faith and Business Practices

19:45 Quick Fire Questions

FIND SACIA:

⁠ashedesignhaus.com⁠

⁠@ashedesignhaus⁠

toreradesigns.com

This week on Brand With Courage, we’re getting into all things social media strategy with @lindencosocial.

Alaysha shares:

✨ How she accidentally fell into social media and turned it into a thriving agency
✨ What it really takes to be resilient in a constantly shifting digital world
✨ Why you don’t have to chase every trend to see results
✨ How to make storytelling content that actually connects
✨ What to do when the algorithm feels like it’s working against you

From charging $300 for 40 posts (yes, seriously) to running a high-converting agency for luxury brands, Alaysha’s story is a masterclass in trusting the process and staying grounded through the chaos.

A must-listen for any creative, service provider, or product-based founder feeling the pressure of doing it all online.

Connect with Alaysha:
Instagram: @lindencosocial
Website: www.lindenco.ca
Email: [email protected]

Connect with Sacia:
Instagram: @ashedesignhaus
Website: ashedesignhaus.com

In this episode, I’m taking you behind the scenes of how I built the confidence to launch my first successful product brand, Sacia Swim. We’re talking mindset shifts, practical habits, and why your visual branding matters just as much for your belief in your business as it does for sales. If you’ve ever felt like you’re not “ready enough” to start or pitch your brand, this one’s for you. Let this be your reminder: confidence is built, not born—and you’re more capable than you think.

Episode Timestamps:

00:30 Overcoming Confidence Blocks

02:47 Building Confidence Through Promises

04:40 Visual Proof and Brand Presence

07:17 Growing Confidence Over Time

09:01 Pitching Your Business with Confidence

• Ashe Design House: ashedesignhaus.com
• Follow the podcast on Instagram: @brandwithcouragepod

In this value-packed episode of Brand With Courage, Sacia sits down with brand strategist and mentor Sax to unpack what it really means to market with intention as a product-based business. Sax shares her journey from retail and fashion to building her own brand and mentoring founders in beauty, wellness, and lifestyle. This episode is full of gems around multichannel marketing, the power of IRL events, how to build a community without always being the face, and so much more.

Episode Timestamps:

00:00 – Welcome to Brand With Courage + Sasha introduces Saxon Lane

02:00 – Saxon shares her career journey: retail, fashion, brand ownership, and consulting

05:45 – What is multichannel marketing really and why "showing up everywhere" doesn't work

09:20 – Building your brand strategy around your “BFF customer”

11:10 – Why email marketing is a powerful, underused channel for product-based brands

15:00 – The role of automation and choosing the right email platforms (Klaviyo vs. Flodesk)

17:30 – Let’s talk IRL marketing: from founder-led activations to low-lift event ideas

22:40 – Why community marketing matters now more than ever in a digital-first world

26:00 – Hosting small, thoughtful events to build brand loyalty

28:50 – Helping founders feel confident hosting IRL even if they’re introverted

32:15 – What does “community” actually mean in a brand context?

36:20 – Founders who don’t want to be the face: how to lead without being visible 24/7

40:15 – Empowering ambassadors and affiliates to host on your behalf

44:00 – How Saxon defines brand community as a business product in itself

46:40 – Storytelling and the rise of micro-influence over traditional influencers

50:30 – Saxon’s personal evolution and the founding story behind her mentorship model

56:10 – From NYC’s early DTC movement to working with Kate Hudson

01:00:20 – Launching her mentorship program & why accessibility for early founders matters

01:03:00 – Where to connect with Saxon + her newsletter/podcast The Super Dose

Resources & Links:

• Sax’s Studio: @creatingforwardstudio
• Website & Mentorship Info: creatingforwardstudio.com
• Subscribe to The Super Dose: creatingforwardstudio.com/newsletter
• Ashe Design House: ashdesignhouse.com
• Follow the podcast on Instagram: @brandwithcouragepod

If you’re pouring money into ads, creating content like a machine, and still hearing crickets at checkout... this episode is for you. The truth? It’s probably not the algorithm. It’s not even the economy. It’s your funnel.

In today’s episode of Brand With Courage, I’m breaking down the three stages of a product-based marketing funnel—top, middle, and bottom—and showing you exactly where most founders go wrong. We’ll dive into how your brand identity attracts customers at the top, how your website either nurtures or loses them in the middle, and why your post-purchase experience is the secret sauce to turning first-time buyers into loyal fans.

Whether you sell candles, skincare, or custom fashion, this episode will help you pinpoint why sales aren’t flowing—and what to fix first.

What You'll Learn:

• Why visibility isn’t your biggest problem (even if it feels like it is)
• The key role your brand identity plays in top-of-funnel attraction
• How a broken website is silently killing your conversions
• What makes or breaks customer retention at the bottom of your funnel
• The one tweak most product founders overlook when trying to grow sales

Links + Resources:

• Ready to optimize your brand + site for effortless sales? Explore The Brand Edit
• DM me on Instagram @ashedesignhaus with your funnel questions or feedback
• Subscribe to Brand With Courage so you never miss an episode

Welcome to Brand With Courage! In this first episode under our new name, we’re diving into the first pillar of a standout brand: Edge.

This is our signature method for understanding and speaking to your target market in a deeper way that truly allows you to make your brand irresistible to the right people. 

You’ll learn how to uncover your emotional edge, spot market gaps, build a belief system around your product, and bring your brand to life through archetypes.

Take Action: Journal through the Edge prompts I shared in the episode, audit your brand, and DM me @ashedesignhaus on Instagram on what you uncover. I’d love to hear it!

Our Website

Join Our Masterclass

Follow Us On IG

00:00 Welcome to Brand With Courage

00:47 Introducing the Four-Part Series on Standout Brands

01:04 Understanding the Edge Framework

03:51 Emotional Aspirations: The First E of Edge

05:24 Differentiation Gaps: The D of Edge

07:06 Grounded Belief Systems: The G of Edge

08:24 Embodied Archetypes: The Final E of Edge

09:47 Applying the Edge Framework to Your Brand

11:11 Conclusion and Next Steps

In this episode, we're chatting about why so many product founders feel like they’re doing everything right—running ads, pitching to retailers, tweaking their website—but still aren’t seeing the traction they want.

If it feels like you’re throwing spaghetti at the wall while other brands seem to effortlessly sell out and go viral, this episode is for you. We’re breaking down the 4 essential pillars of branding that take your business from “hidden gem” to obsession-worthy. 

By the end of this episode, you’ll have a clear framework for refining your brand so it actually works—driving demand, turning casual buyers into repeat customers, and setting you apart in your industry.

And if you want to take this even further, join me for our FREE masterclass on March 26th at 11 AM PST, where I’ll walk you through the exact strategy we use at Ashe Design Haus to build brands that sell out launches, gain massive visibility, and land retail spots.

Sign up for the free masterclass here:https://ashedesignhaus.myflodesk.com/masterclass

00:06 Exciting Podcast Updates

01:19 The Algorithm is Your Friend

03:32 Pillars of Branding Success

03:47 Identity: The Secret Sauce

05:56 Research: Finding Market Gaps

06:59 Creative Branding Strategies

09:13 Visibility: Driving Attention

11:26 Final Thoughts and Masterclass Invitation

In this episode of On Vibe, we’re diving deep into one of the most common goals for product-based business owners: hitting $10K, $50K, or even $100K in months. While these revenue milestones can feel overwhelming, breaking them down into monthly goals makes scaling feel more achievable.

I’m sharing the three key priorities my client (who is launching a perfume brand) is focusing on to set herself up for $100K months in her first year—without wasting time on random marketing hacks, overpriced coaching programs, or strategies that don’t apply to product brands.If you’re building a product-based business, this episode will help you focus your time, energy, and money on what actually moves the needle.

00:00 - Intro

03:12 - Why Monthly Revenue Goals Matter

06:45 - What Actually Works for Product-Based Brands?09:20 - Why More Products = More Confusion (Not More Money)

13:40 - What to Focus On Instead

16:55 - What NOT to Spend Money On

19:45 - The Investments That Actually Scale Your Business

24:30 - Why Good Branding Reduces Your Marketing Costs

26:55 - The Mindset Shift of Successful Founders

30:10 - Letting Go & Delegating for Growth

33:00 - The 3 Priorities You NEED to Scale to $100K Months

35:15 - Listener Q&A & Call to Action

What’s your biggest challenge in scaling? DM me on Instagram @ashedesignhaus

In this episode of the On Vibe podcast, Lucy, an exceptional copywriter and messaging specialist who runs the company My Right Hand Woman dives deep into the nuances of effective messaging and copywriting that make businesses stand out. She details her process for helping clients refine their messaging and shares valuable insights on overcoming imposter syndrome, setting appropriate pricing, and honing in on hyper-specific brand elements. She also touches on her journey into the copywriting world and offers practical advice for newcomers in the service industry. This episode is a must-listen for both product and service based entrepreneurs looking to elevate their brand messaging and sell a lot, consistently.

01:24 Understanding Messaging and Its Importance

02:24 Refining Messaging for Established Brands

04:26 The Process of Crafting Effective Messaging

06:16 The Power of Memorable Phrases

09:41 Lucy's Journey into Copywriting

12:08 Advice for Aspiring Service Providers

14:38 Overcoming Imposter Syndrome in Messaging

18:35 Elements of a Standout Brand