In this solo episode, I’m breaking down simple yet high-impact strategies that you can implement right now to improve your Shopify conversion rate. Many founders have been asking me about this lately, and I want to share practical, data-backed changes that will help you optimize your store without the guesswork.

From understanding your analytics to refining pop-ups and call-to-action buttons, I cover a range of tweaks that can make a real difference in your sales. Tune in for actionable insights that will help you build a seamless and compelling shopping experience for your customers.

Let’s dive in!

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Quick Wins to Instantly Boost Your Shopify Conversion Rate

[00:00] - Welcome to the OnVibe Podcast

• Introduction to the episode
• Why conversion rate optimization is an ongoing process

[02:15] - Understanding Your Analytics

• Why gut feelings aren’t enough—data matters
• The impact of traffic spikes on conversion rates
• Shopify’s average conversion rate (2-3%)

[05:45] - Install a Heat Map Tool

• How heat maps eliminate guesswork
• Tools like Lucky Orange for tracking customer behavior

[08:30] - Use Your Announcement Bar Strategically

• Why most founders underutilize it
• How to use it for promotions, limited-time discounts, and free shipping incentives
• Importance of a visually contrasting color for effectiveness

[11:15] - Pop-Ups: Invitation vs. Interruption

• The right way to use pop-ups for email list growth
• Why intrusive pop-ups hurt conversions
• Testing your pop-up experience in incognito mode

[14:00] - The Power of Product Photography

• Why high-quality, lifestyle-driven images drive conversions
• Ways to enhance your visuals even without a full reshoot

[17:10] - Fix Your Call-to-Action (CTA) Buttons

• Why vague, “artsy” CTAs don’t work
• The importance of clear, action-driven CTAs like “Shop Now” and “Add to Cart”

[19:50] - The Power of Small, Strategic Refinements

• Why conversion optimization isn’t about one big fix
• The impact of stacking small improvements

[21:00] - Closing Thoughts & Outro

• Recap of today’s takeaways
• Encouragement to test and refine continuously
• Sign-off and see you in the next episode!

Gen Z doesn’t buy into the old-school marketing playbook—and if your brand isn’t speaking their language, you’re already losing them. In this episode of On Vibe, we break down the Rebel Theory in branding and why the key to winning over this generation isn’t just about aesthetics—it’s about authenticity, community, and values that actually matter.

Spoiler: A sleek logo won’t save you if your brand feels fake.

We’re diving into what works (and what flops) when marketing to Gen-Z, using the Jaguar rebrand case study as a prime example of how inauthentic rebrands can backfire—big time. If you’re relying on outdated tactics or making surface-level changes without real substance, you’re pushing your audience away instead of pulling them in.

Join Sacia as she unpacks:

✅ The biggest mistakes brands make when targeting Gen Z

✅ Why building a real community is your brand’s best growth strategy

✅ How to avoid lazy stereotypes and create a brand identity that actually resonatesIf you’re building a brand and want to connect with Gen Z in a way that feels effortless (but strategic), this episode is a must-listen. Hit play and let’s talk about the future of branding.

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FOLLOW ON VIBE: instagram.com/onvibepodcast00:03

Introducing the Rebel Theory in Branding

01:17 Gen Z's Purchasing Power and Community Building

02:46 Health and Wellness Trends Among Gen Z

03:54 Case Study: Jaguar's Rebranding Missteps

08:38 Applying the Rebel Theory to Your Brand

Branding isn’t just about logos and colors—it’s the foundation of your business’s success. In this solo episode, Sacia breaks down how your brand impacts every part of your business, from messaging to marketing to customer experience.

If you’re an e-commerce founder, this is one you don’t want to miss. Plus, we're going over 3 actionable steps to help you refine and elevate your brand this year. Tune in now and start building a brand that truly cuts through the noise in 2025.

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Hi everyone, welcome back to the On Vibe podcast! Today, I'm thrilled to have Meg Burke, a talented typography and graphic designer. I've admired her work for a long time, and I'm so excited to have a casual chat about all things font and design.

Episode Description:
In this episode of On Vibe, I sit down with the amazing Meg Burke, a typography and graphic designer whose work is nothing short of inspiring. We dive deep into Meg's journey from aspiring animator to successful font designer, discussing her passion for storytelling through branding and how she turned her love for typography into a thriving business. Whether you're a fellow designer or just curious about the creative process behind fonts, this episode is packed with valuable insights, creative tips, and inspiration. Don't miss it!

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Guest Introduction:
[00:00] Welcome and introduction of Meg Burke.
[01:12] Meg introduces herself and shares how she got started in design.

Meg's Journey in Design:
[02:30] From high school animation dreams to pivoting into branding.
[06:45] How life events and freelancing led to font design.
[09:20] Challenges in the animation industry and why branding aligned better with Meg's goals.

Discovering a Passion for Typography:
[12:15] What drew Meg to font design and why she started creating fonts for purchase.
[14:50] Meg's Southwestern influences and how they shape her design style.
[17:05] The decision to create custom fonts to fill market gaps.

Building a Passive Income with Fonts:
[19:30] Meg shares how she monetized her fonts and the role of Creative Market.
[22:15] SEO strategies and effective font naming for visibility.
[25:40] Balancing passive income with project-based work.

The Creative Process Behind Font Development:
[28:10] How Meg conceptualizes and sketches fonts.
[30:35] Translating sketches to digital formats using Adobe Illustrator.
[33:50] Favorite words used for font testing.

Choosing Fonts for Branding:
[36:25] How Meg approaches branding projects and selects the perfect fonts.
[38:50] The process of creating custom fonts for brands like Kendra Scott.
[41:10] Scalability considerations when designing for big brands.

Creative Rituals and Staying Inspired:
[44:20] Meg's favorite creative rituals and how she overcomes creative ruts.
[47:05] The importance of music and sketching for creativity.
[49:30] Trying new creative hobbies like silver metal clay.

Quickfire Questions:
[52:00] What book is Meg currently reading?
[53:30] Favorite creative snack?
[55:10] Advice for aspiring font designers and passive income seekers.

Final Thoughts:
[57:00] Key takeaways from Meg's journey.

Thank You and Wrap-Up:
[01:02:10] Thank you for tuning in! Be sure to follow, subscribe, and leave a review. Stay creative and catch you in the next episode!

In this episode of On Vibe, we discuss how to use notion as your secret weapon. While it seems simple, organization is the #1 way to build a life that you love- one based on your values, dreams, and long term vision. And the key to unlocking this (even with raging ADHD?) Notion!

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⁠https://notnotstudio.gumroad.com⁠

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00:00 Business and Personal Values

00:17 Ethics in Business Post-Pandemic

00:30 The Importance of Genuine Connections

In this episode of the On Vibe podcast, we chat with Taryn, an expert copywriter and founder of Love Note, specializing in brand voice and product copy for e-commerce brands.

Taryn shares her journey from a corporate marketing role to starting her own copywriting studio. She dives deep into her process for crafting compelling brand voices, the importance of strategic foundations, and the pitfalls of disjointed advertising.

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tiktok.com/@lovenotecopywriting

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ashedesignhaus.com

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00:00 Welcome to the On Vibe Podcast

00:17 Meet Taryn: The Copywriting Expert

00:38 Taryn's Journey into Copywriting

02:25 Crafting Compelling Product Copy

04:01 Trends and Challenges in Copywriting

06:32 Developing a Strong Brand Voice

11:06 Taryn's Daily Routine and Creativity

13:42 Advice for Aspiring Service Providers

In this episode of the On Vibe podcast, SEO expert Sam delves into the power of SEO for both product AND service-based businesses. Our conversation covers the essentials of SEO, website and blog optimization strategies, and the significant impact SEO can have on various businesses.

Sam also shares practical advice for balancing multiple ventures and maintaining a fulfilling business life. Whether you're new to SEO or looking to sharpen your skills, this episode offers valuable insights and actionable tips.

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Sam's Website: https://sjdigitalsolutions.com/

00:00 Introduction and Guest Welcome

00:29 Sam's Journey into SEO

02:16 Running Multiple Businesses

04:20 The Importance of SEO

05:09 SEO Strategies and Best Practices

12:23 The ROI of SEO

18:57 Fun Questions and Closing Remarks

In this episode of the On Vibe Podcast, we sit down with Dorina, a personal brand coach, to discuss how personal branding can drive sales, enhance visibility, and build a thriving community.

Dorina shares her journey from corporate design to launching her own agency and mentoring female entrepreneurs. She offers invaluable insights into aligning business values with customer values, crafting memorable user experiences, and avoiding burnout as an entrepreneur. She also gives us practical steps for brand building, the significance of storytelling, and the keys to attracting ideal clients.

In this episode of the On Vibe Podcast, we're joined by Tasia Clemons, a WOC coach who helps women of all backgrounds leave their 9-to-5 jobs and start their businesses.

Tasia shares her journey from working in higher education to becoming a full-time business coach and content creator. She discusses the importance of boundaries, limiting beliefs, and finding one's passion. We also get deep into turning limiting beliefs into 'liberated truths' to empower oneself in the entrepreneurial journey.

FOLLOW SACIA:

instagram.com/ashedesignhaus

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TikTok: Tasiaempowers 

Instagram: TasiaClemons

The Liberated Launchpad Group Coaching Program 

00:00 Introduction and Guest Welcome

00:38 Tasia's Journey to Entrepreneurship

04:16 Importance of Boundaries

08:06 Overcoming Limiting Beliefs

17:14 Client Success Stories

21:06 Tasia's Journey and Advice

28:48 Fun Segment and Closing Remarks

In this episode, we welcome Harper Bazaar-featured stylist Samantha Dawn to explore the transformative power of personal style. We discuss the psychological impact of clothing choices on confidence and self-expression, and Samantha shares her journey from retail management to becoming a stylist post-COVID.

Tune in for an engaging discussion on how style can enhance trustworthiness and elevate professional interactions, complemented by Samantha’s process of helping clients redefine their wardrobe through self-reflection.

00:00 Welcome to the On Vibe Podcast

00:38 Samantha Dawn's Journey into Fashion

02:21 Discovering Personal Style

05:07 The Deep Connection Between Style and Self

08:37 Transforming Clients Through Style

12:55 Mindset and Style Evolution

15:20 Addressing Body Image and Style

16:52 The Pitfalls of Returns and Dressing for Your Body Shape

17:18 Mannequin Styling Controversy

18:29 Capsule Wardrobes: Yay or Nay?

20:13 Incorporating Trends into Your Style

23:04 The Psychology of Style and Branding

26:21 The Power of Dressing for Success

27:57 Favorite Snacks, Movies, and Style Tips